Global Business

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

Our 21st century global business environment is more geographically and culturally diverse than ever before. With the proliferation of technology worldwide, businesses throughout the world are now interconnected and have unthwarted access to the international business community. Business professionals must be prepared to engage in this highly diverse business environment. This includes the ability to effectively interact with business professionals of different cultures and different religious affiliations.

"[An] extraordinary tale"—Wall Street Journal "Compelling [and] engaging"—Financial Times "Magnificently detailed yet pacy...Think Trading Places meets Wall Street"—Sunday Times (UK) The riveting story of a trading prodigy who amassed $70 million from his childhood bedroom—until the...

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

From Aristotle and Thomas Aquinas, to Adam Smith and John Maynard Keynes, to the top economic thought leaders of today, The Economics Book is the essential audio reference for students and anyone else with an interest in how economies work. An easy-to-follow style, succinct quotations, and...

When Hank Paulson, the former CEO of Goldman Sachs, was appointed in 2006 to become the nation's next Secretary of the Treasury, he knew that his move from Wall Street to Washington would be daunting and challenging. But Paulson had no idea that a year later, he would find himself at the very...

NEW YORK TIMES BESTSELLER An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. At 28 years old, Scott Harrison had it all. A top nightclub promoter in New York City, his life was an...

Today’s 21st-century leaders face tremendous pressure in an increasingly complex and fast-changing world, where traditional leadership models have become obsolete. To transform and transcend these challenges a new type of leadership is essential. The solution? Systems Inspired Leadership (SIL): a powerful alternative for innovative leaders. Instead of an outmoded and ineffective top-down, leader-knows-all style that results in stress, pressure, and anxiety, SIL offers a fresh proven approach for achieving optimal results for your organization.

In today's complex capital markets, where a single misstep can trigger activist campaigns or erase billions in market value, one corporate function has quietly transformed from back-office support to boardroom essential: Investor Relations. Drawing on insights from over 1,000 IROs and market leaders worldwide, this landmark study, backed by global IR associations across five continents, presents the first comprehensive examination of how IR has revolutionized itself into a strategic leadership function.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep...

A stirring case for a wholesale reimagining of the framing, tactics, and goals we employ in our journey to heal from ecological destruction With research and insight, Charles Eisenstein details how the quantification of the natural world leads to a lack of integration and our “fight”...

Bombardier was under attach again. This time, the flack was coming from the president of Berlin-based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal-based Bombardier on its home turf of North America. His motive was retaliation: He did not like Bombardier's invasion of Adtranz's European markets. So he was going to put the upstart from the hinterlands in its place.

Ann Armbrecht describes her journeys to herb collection sites, farms, and factories in North America, Europe, and India to tell the stories of the people and places behind the bottles of herbal products on grocery store shelves. The Business of Botanicals is the first resource of its kind for listeners who wish to take the extra step in curating ethically sourced products.

On December 30, 2019, Carlos Ghosn became the most famous fugitive on the planet when the former chairman of the Renault-Nissan-Mitsubishi Alliance fled to Lebanon from house arrest in Japan. This political-judicial thriller describes in detail for the first time how Ghosn was arrested on arrival at Haneda Airport in Tokyo a year earlier and incarcerated for 130 days.

From the man who predicted the worst economic crisis in US history comes Jim Rickards’ second prediction – the collapse of our global economy. The supply chain crisis is coming to a head. Today, your favorite products are missing from store shelves, caught in supply chain limbo somewhere in...

LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR ONE OF THE ECONOMIST'S BEST BOOKS OF 2021 In this compelling story of lies, greed and tarnished idealism, two Wall Street Journal reporters investigate a man who Bill Gates, Western governments, and other investors entrusted...

Jade Simmons is an unexpected phenom who remixed the way things were done in both the classical music and professional speaking industries. Now, she’s remixing purpose by bringing us a brand new, life-altering understanding of what purpose truly is and how it really works.

A Wall Street Journal bestseller Financial expert, investment advisor and New York Times bestselling author James Rickards shows why and how global financial markets are being artificially inflated--and what smart investors can do to protect their assets What goes up, must come down. As any...