Global Business

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

They say if you don’t know history, you cannot create it. It's important to appreciate the retail business and global internet trade to get a deeper perspective on how it all began. As the world gets more digital, it’s more important than ever to understand the fundamental shifts in thinking, global commerce, and human mental models to truly appreciate our evolution as humans to learn from the past and create an incredibly great future.

COVID-19 has caused fundamental shifts in attitudes around remote and office work. And in The New Normal in IT: How the Global Pandemic Changed Information Technology Forever, internationally renowned IT executive Gregory S. Smith explains how and why companies today are shedding corporate office locations and reducing office footprints.

In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades - and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead.

¿Cuánto tiempo más permanecerás en un trabajo que odias, desperdiciando tus habilidades, tu potencial y tu vida? Odias tu trabajo. Lo Odias con O mayúscula. Cada mañana de trabajo es una lucha. Arrastras los pies en el dormitorio, esperas un atasco de tráfico para pasar unos preciosos minutos extra lejos de la oficina. En el trabajo, miras el reloj cada cinco minutos, soñando con que el tiempo pasa más rápido.

A bold and thought-provoking look at the future of U.S.-China relations, and how their coming power struggle will reshape the competitive playing field for nations around the world The Cold War seemingly ended in a decisive victory for the West. But now, Noah Feldman argues, we are entering...

Convierte ChatGPT en tu asistente 24/7 y descubre cómo trabajar menos, ganar más y vivir mejor. Con esta guía práctica aprenderás a usar la inteligencia artificial para automatizar tareas, impulsar tu negocio y multiplicar tu productividad. No necesitas conocimientos técnicos, solo curiosidad y ganas de aprovechar esta herramienta.

Transforming Leadership focuses on the ways that leaders emerge from being ordinary "transactional" deal-makers to become dynamic agents of major social change who empower their followers.

Tony Wagner’s groundbreaking bestseller—“a road map for parents who want to sculpt their children into innovative thinkers” (USA TODAY) and a guide for “an employer looking to have a pipeline of creative talent” (Tim Brown, CEO of IDEO). Harvard education expert Tony Wagner explores...

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

En "Soltera, Espiritual y Consciente: 11 Secretos Ocultos Para Manifestar y Atraer Al Hombre De Tus Sueños" descubrirás las claves para alinear tu energía, elevar tu vibración y desbloquear el poder dentro de ti para atraer a la pareja ideal, sin necesidad de buscar fuera de ti misma. Este libro revela 11 secretos ocultos que cambiarán por completo tu forma de ver el amor y las relaciones, permitiéndote manifestar la conexión que siempre has soñado.

Discover the real source of translation problems - and solve them. Industry leader Ian A. Henderson shares the story of the quest he and his wife Françoise undertook to help the world better communicate. They quickly discovered that they could not solve the translation quality problem by looking at translations alone, but had to take proactive role in the complete global content process.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

If a leader creates negativity or makes wrong decisions, it always comes back in some shape or form. The Science of Protection is a six-step journey that helps ensure your achievement is based on the firm and universal foundation of protection, which helps protect you and your progress without suffering.

¿Quieres que ese hombre que tanto te gusta se vuelva loco y se obsesione nada más por ti y que sea tuyo? Entonces este libro te caerá como anillo al dedo. ¿Te gustaría que este hombre deje la falta de compromiso y quiera todo contigo? Entonces este libro es para ti. ¿Te gustaría poder seducir y conquistar a esa persona que tanto te gusta? Conviértete en un maestro(a) de la psicología del lenguaje corporal de la seducción.

For executives leading their organizations through change and growth Mindshifting provides a powerful tool kit. The book guides you through the seven attentional shifts a leader has to make, providing a logical framework for you to move from managing one's self to leading large organizations.

The essential guide for working in diverse teams and across cultures today. This practical self-help guide will optimise the performance of individuals and teams working in an intercultural environment. By increasing awareness of the nature and impact of diversity in the workplace and national cultural differences, it demonstrates how to use the power of difference to achieve positive results for all. Learn how to mitigate unconscious bias to create inclusive organisations and how to use key cultural dimensions to communicate and cooperate in intercultural teams.

Just think for a moment: With over $5.1 trillion changing hands every single day in forex and currencies of different countries changing hands in the process, you can be sure that if you know what you are doing, you can make full-time income with forex! But, you may be wondering: That’s true, but how do I begin? Is forex trading something that a complete beginner can do? How do I decide which currencies to trade?

Drive . . . and grow rich! The bestselling author of Investment Biker is back from the ultimate road trip: a three-year drive around the world that would ultimately set the Guinness record for the longest continuous car journey. In Adventure Capitalist, legendary investor Jim Rogers, dubbed...