Global Business

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Start with the Vision introduces a powerful planning process called the six-step process that will help any person or team navigate change, create solutions, and develop an actionable plan. A person can take any challenge or opportunity and use the six-step process to create a clear path forward. When challenges arise, most people start with the problem, which is the exact wrong place to start. Instead, the six-step process will shift the focus away from the problem to the best starting point – the vision!

During the early stages of coronavirus, Amy Moudy Comeau, MBA, an award-winning and acclaimed marketing executive, began writing weekly emails to her Emory Healthcare marketing team every Friday, as a form of encouragement and support to get them through eight weeks of shelter-in-place, which turned into a three-year pandemic.

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.

"This is more than a post-mortem of a hit game; it's the anatomy of a cross-media phenomenon that soared across industries." John Schulte "Essential reading for anyone in the games industry." Nitish Mittersain Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox...

Did you know that 97% of startups fail in their quest for global funding? "Cross-Border Capital Quest: A Startup's Journey to Global Funding" is not just a book; it's a roadmap to being part of the triumphant 3%.

We are thrilled to announce the release of Elevate to Excellence: Igniting Strategies for Peak Team Performance! This transformative book is your blueprint for building unstoppable functional, cross-functional, or matrix teams that don’t just succeed—they soar.

Discover how you can make a difference through passion, compassion, and love. In your heart is the future of our planet; learn how to empower your mental imagery to serve your most deeply held values. Experience the wisdom of the ages wedded to cutting-edge mind-body and peak performance technology. Relax and enjoy the uniquely beautiful voice of Dr. Miller.

Who polices speech online? Who is in charge? "There is an epidemic sweeping the world," the Nigerian Minister of Information, Lai Mohammed, said. "It is the epidemic of fake news. Mixed with hate speech, it is a disaster waiting to happen." Some argue that the disaster has already happened. But...

An extraordinary exposé of the industry flooding our world with plastic—and now ramping up to make more than ever “Deeply researched, sharply written, and totally compelling.” —Elizabeth Kolbert, author of the The Sixth Extinction “It is impossible not to compare Beth Gardiner’s...

The kaleidoscopic story of how an underground American subculture reshaped the global fashion industry. The world now calls it “streetwear.” This is the story of how this fiercely guarded counterculture launched a lifestyle and fashion movement that has endured for nearly fifty years. It was...

Lean Manufacturing has long been an accepted practice in manufacturing environments. Leaner Manufacturing™ is the next generation that takes into account other process improvement tools and methodologies. Leaner Manufacturing™ also makes all the concepts easier to understand. Leaner Manufacturing ™ (LG) Manifesto SSD Global Solutions supports the following concepts in Lean Manufacturing applications: Maximize customer value by eliminating waste in the production process. Engage staff members and outside parties in ongoing enhancements and problem-solving initiatives.

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth.

¿Sabías que el 40% de las empresas españolas no encuentra profesionales con la formación y las capacidades necesarias? Dado que el futuro de una empresa y el de una carrera profesional dependen de desarrollar el talento y las habilidades, la educación para ejecutivos y directivos es fundamental. Sin embargo, una gran parte de los programas de alta dirección no están bien diseñados ni se aplican correctamente.

¿Quieres comenzar a escribirle hoy a esa persona especial que tanto te gusta y entrar en confianza? ¿Te interesa saber cuáles son las palabras adecuadas para seducir y ligar con tu crush por mensajes de texto? Entonces este libro te caerá como anillo al dedo….

¿Cometiste el error de darle mucha seguridad a ese hombre?...Hasta el punto de que casi te reemplaza por otra? Y haciéndote sentir de lo peor? Déjame decirte que te entiendo y estas en el lugar correcto; este libro te caerá como anillo al dedo…

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

New York Times bestselling author Ram Charan gives business leaders the guidance they need to succeed in a world in which economic power has shifted. The global tilt is nothing less than an irreversible shift of economic power—jobs, wealth, and market opportunities—from a small part of...

Toti marketerii spun povesti! Iar când o fac așa cum trebuie, îi credem. Și dacă îl ascultăm pe Seth Godin, adevărații marketeri nu vorbesc despre date tehnice, nici măcar despre beneficii. Dimpotrivă, ei spun o poveste – una în care vrem să credem, indiferent dacă are sau nu legătură cu realitatea. Marketerii dau greș atunci când joacă murdar și sunt egoiști, după cum o dovedesc telemarketerii, companiile producătoare de țigarete și politicienii corupți. Ai grijă: dacă povestea ta nu este autentică, vei încălca limita dintre iluzie și fraudă!

Bestselling author Bethany McLean reveals the true story of fracking's impact -- on Wall Street, the economy and geopolitics. The technology of fracking in shale rock -- particularly in the Permian Basin in Texas -- has transformed America into the world's top producer of both oil and natural...