Global Career

¿Sabías que el 40% de las empresas españolas no encuentra profesionales con la formación y las capacidades necesarias? Dado que el futuro de una empresa y el de una carrera profesional dependen de desarrollar el talento y las habilidades, la educación para ejecutivos y directivos es fundamental. Sin embargo, una gran parte de los programas de alta dirección no están bien diseñados ni se aplican correctamente.

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.

Leading in the Global Matrix offers a real-world perspective of working in a matrix while using examples from the authors’ actual coaching of business leaders. This book tackles the critical, “unspoken” dimensions that are often underestimated and unaddressed in the global business world, helping listeners learn specific skills and insights that can help them be successful in the trenches; how to deal with day-to-day realities - which include complexity, pressure, and demand to deliver results with speed; what to do, why it’s important, and how to accomplish each task.

This book bridges the research and practice of global talent management. It opens important theoretical and practical avenues to understand the concept internationally while focusing on developing and emerging countries. Chapters derive from various geographic regions and embrace cross-national, comparative, and interdisciplinary perspectives. An open and inclusive approach is used in assessing the challenges of global talent management, strategies to overcome these challenges, and in charting opportunities for future talent management.

Toti marketerii spun povesti! Iar când o fac așa cum trebuie, îi credem. Și dacă îl ascultăm pe Seth Godin, adevărații marketeri nu vorbesc despre date tehnice, nici măcar despre beneficii. Dimpotrivă, ei spun o poveste – una în care vrem să credem, indiferent dacă are sau nu legătură cu realitatea. Marketerii dau greș atunci când joacă murdar și sunt egoiști, după cum o dovedesc telemarketerii, companiile producătoare de țigarete și politicienii corupți. Ai grijă: dacă povestea ta nu este autentică, vei încălca limita dintre iluzie și fraudă!

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

Dr. Jan Yager, who is also author of the award-winning book, Business Protocol, among other titles, covers the 15 international protocol concerns that readers need to be aware of as well as tips on foreign business travel, making your website more global, faux pas to avoid, negotiating styles, contracts and getting paid, gift-giving, legal considerations, and ethics. There is a chapter that provides a country by country etiquette guide and another chapter on how to build a global relationship so that the business will follow.

Lean Six Sigma is a business methodology that focuses on improving processes and reducing waste to achieve operational excellence. It draws from Total Quality Management, Project Management, and successful business models. Leaner Six Sigma® is the next generation of Lean Six Sigma. It is designed to make Lean Six Sigma easier to use and simplify terms and concepts. Lean Six Sigma is often misunderstood, and several common misconceptions surround it. One misconception is that it is only applicable to manufacturing industries.

In today’s polycrisis world—where pandemics, political instability, online outrage, and fractured supply chains collide—business as usual is a recipe for failure. Responsible Management in Crisis breaks through the noise with gripping, real-world case studies of a dozen leaders who faced extraordinary pressure and made one defining choice: to lead with principle or retreat into safety.

This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored.

No longer only the domain of corporate public relations, corporate social responsibility (CSR) has now become a serious concern for many firms and a major sphere of academic research. However, most strikingly, by encouraging corporations to play a role in economic governance, particularly at the global level, CSR also raises issues for political science, public policy, and the world of politics as a whole.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Perfunctory efforts to show investment in a business relationship don't cut it anymore. Business professionals working across national and cultural boundaries need to form authentic relationships that drive rapport, camaraderie, and optimal team performance—and Forging Bonds in a Global Workforce provides the most thorough and practical approach to date on this issue. Renowned academics in the field of intercultural relationship-building Andy Molinsky and Melissa Hahn deliver an easy-to-understand approach to help you supercharge your global relationship-building skills.

Es geht um viel: Um unsere Zukunft in Deutschland und Europa. Um die Welt, wie wir sie unseren Kindern wünschen. Und um einen Global Player, den kaum jemand kennt, der uns jedoch alle betrifft – Chinas Mittelstand. 60 Prozent der Wirtschaftsleistung und 70 Prozent der technologischen Innovationen Chinas werden von mittelständischen Unternehmen geleistet. Doch wer sind die neuen Hidden Champions und Weltmarktführer von morgen, welche Ziele verfolgen sie global und was hat das mit unserer Zukunft zu tun?

¿Por qué seguimos tomando decisiones de las que luego nos arrepentimos, y a veces incluso las mismas malas decisiones una y otra vez? Basándose en las Escrituras, en historias y en las últimas investigaciones sobre el comportamiento humano, nos revela la clave para tomar las decisiones que...

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales.

Championing Organizational Wellness draws on the hands-on leadership experience of Dr. Anthony Simmons, a four-time at-sea commander with over two decades of executive experience across the globe. Through his coaching triangulation model—an ends-means-ways approach—Dr. Simmons shows how leaders, aspiring leaders, and entire organizations can align, overcome cultural divides, and move together toward peak performance.

Kobe is one of the most well-loved and also most hated players in the game. Everything you need to know about basketball's greatest is in this book! Honor the memory of Kobe Bryant by learning about his amazing life! The tragic death of Kobe Bryant shocked the entire world. He was a household name, known and admired even by people who don't care much about basketball. Now is the perfect time to look back at his life and career. This book aims to provide a complete overview of Kobe Bryant's impressive career and the challenges that he had to overcome.