Global Career

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth.

Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

Unravel the secrets of the AI revolution in just 7 days, even if you've never written a line of code! Do terms like "Machine Learning" or "Neural Networks" confuse you? Eager to understand AI but unsure where to start? You're not alone. Many believe mastering AI is only for tech experts. But here's the truth: Anyone can learn AI, and this guide shows you how!

Lean Manufacturing has long been an accepted practice in manufacturing environments. Leaner Manufacturing™ is the next generation that takes into account other process improvement tools and methodologies. Leaner Manufacturing™ also makes all the concepts easier to understand. Leaner Manufacturing ™ (LG) Manifesto SSD Global Solutions supports the following concepts in Lean Manufacturing applications: Maximize customer value by eliminating waste in the production process. Engage staff members and outside parties in ongoing enhancements and problem-solving initiatives.

As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.

In this eye-opening, essential guidebook for the new world of work, John Winsor and Jin Paik, leaders at the Laboratory for Innovation Science at Harvard, show how the massive reset of the pandemic allowed talented workers everywhere to exit their jobs without leaving the workforce. Now some are freelancing for multiple companies or starting small businesses, leaving hiring managers scratching their heads over a workforce gone AWOL. What's more, talent has more power than ever using platforms such as Freelancer.com, Fiverr, and Upwork, setting their own terms for work.

What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.

In a series of fascinating tales, Gene Kohn explains how he helped build one of the most successful architecture firms in the world, offering inspiring lessons on business leadership and design innovation that can be applied to many fields.

Forthright and engaging, Kohn examines both award-winning achievements and missteps in his 50-year career in architecture. In the process, he shows how his firm, KPF, has helped change the buildings and cities where we live, work, learn, and play.

When Ted Turner started out in business, he owned a small billboard company in rural Georgia. Over the decades, he built a multi-billion empire that included CNN, Turner Classic Movies (TCM), MGM studios, and the Atlanta Braves. Risk-taking, careful planning, and steely determination are the hallmarks of this brash, outspoken, and wildly successful media mogul. On the other side of the world, his counterpart—Australian-born Rupert Murdoch—began with one small newspaper and parlayed it into more than 100 newspapers and magazines around the globe.

64 percent of women don't feel prepared for their careers. Sure, colleges may teach you many skills and content you need to succeed. But college doesn't teach you everything about a career. Do you want to be part of the 36 percent of women with the knowledge and skills they need to start their careers with confidence? Then keep listening.

Kobe is one of the most well-loved and also most hated players in the game. Everything you need to know about basketball's greatest is in this book! Honor the memory of Kobe Bryant by learning about his amazing life! The tragic death of Kobe Bryant shocked the entire world. He was a household name, known and admired even by people who don't care much about basketball. Now is the perfect time to look back at his life and career. This book aims to provide a complete overview of Kobe Bryant's impressive career and the challenges that he had to overcome.

SSD Global Solutions supports the following concepts in Lean Government applications: Consider customer service from the standpoint of optimizing value for the regulated community, the public, or other stakeholders.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

¿Sabías que el 40% de las empresas españolas no encuentra profesionales con la formación y las capacidades necesarias? Dado que el futuro de una empresa y el de una carrera profesional dependen de desarrollar el talento y las habilidades, la educación para ejecutivos y directivos es fundamental. Sin embargo, una gran parte de los programas de alta dirección no están bien diseñados ni se aplican correctamente.

For executives leading their organizations through change and growth Mindshifting provides a powerful tool kit. The book guides you through the seven attentional shifts a leader has to make, providing a logical framework for you to move from managing one's self to leading large organizations.

¿Sabías que el 40% de las empresas españolas no encuentra profesionales con la formación y las capacidades necesarias? Dado que el futuro de una empresa y el de una carrera profesional dependen de desarrollar el talento y las habilidades, la educación para ejecutivos y directivos es fundamental. Sin embargo, una gran parte de los programas de alta dirección no están bien diseñados ni se aplican correctamente.

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.