Great Business

John H. Johnson, the remarkable entrepreneur who founded the Ebony publishing empire, tells the story of his success. The wealthiest African-American in the US today, Johnson shares his rags to riches saga, from the many obstacles that confronted him to his ultimate triumph.

التفكير التكاملي فكرة قوية تقدم حلول جديدة لأصعب مشاكلنا. في هذا العمل المقنع، يوضح لنا رييل ومارتن كيفية استخدام هذا النموذج العقلي الجديد لاتخاذ خيارات رائعة بدلًا من تسوية تنازلات واهية. يعج هذا الكتاب بنصائح عملية وتمارين جذابة ورؤى ثاقبة، وهو في متناول كل قائد يحاول الإبحار نحو المستقبل

Marketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in today’s dynamic business environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a radically needed shift in thinking that will not only bring clarity to the whole organization but help CMOs thrive in the chaos.

In Service Desk Manager's Crash Course, you'll learn from the experience of one of the industry's most well-known former practitioners. Phil Gerbyshak offers an updated and easy-to-understand source for the new manager, and a great refresher for the seasoned one. His combination of expertise and easy-to-grasp teaching veers close to genius for a support desk reference.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Key takeaways and analysis of the original book help you quickly absorb the author's wisdom in a distilled and easy-to-digest format.

In this inspiring guide to discovering a vocation that feeds your heart and soul, Askinosie describes his quest to discover more meaningful work - a search that led him to volunteering in the palliative care wing of a hospital, to a Trappist monastery where he became inspired by the monks' focus on "being" rather than "doing", and eventually traipsing through jungles across the globe in search of excellent cocoa bean farmers to make award-winning chocolate. Askinosie shares his hard-won insights into doing work that reflects one's values and purpose in life.

Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to know how you can best help them on this journey? If you answered “yes” to any of these questions, then this book is for you!

In My Forty Years with Ford, Charles Sorensen-sometimes known as "Henry Ford's man," sometimes as "Cast-iron Charlie"-tells his own story, and it is as challenging as it is historic. He emerges as a man who was not only one of the great production geniuses of the world but also a man who called the plays as he saw them. He was the only man who was able to stay with Ford for almost the full history of his empire, yet he never hesitated to go against Ford when he felt the interests of the company demanded...

This "Become A Great Leader" sleep learning program was designed to assist the listener in enhancing self-thoughts related to powerful leadership skills, interpersonal effectiveness, career confidence as well as personal confidence and building integrity. Some say that we are the sum total of what we surround ourselves with. For example, what we choose to watch on television, listen to on the radio, who we choose to surround ourselves with, and even the thoughts we think.

Instead of slogging through 10-15 books to piece together all the relevant bits of information you need, Peter Rasmussen has distilled his experience from helping more than 300 companies getting started in China - including six of his own startups - into manageable, "must-know" steps that are critical to successful entry into the startup world.

You look good. Your resume is impressive. You fit the job description perfectly. But that's not enough to get the job you want. You need 101 Great Answers before you walk through the door.

When the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long 20th century as sneakers became the totem of subcultures from California skateboarders to New York rappers, the cause of gang violence and riots, the heart of a global economic controversy, the lynchpin in a quest to turn big sports into big business, and the muse of high fashion.

You could decide to have G.R.E.A.T. processes. When you have those, these kind of problems perhaps don’t go away completely, but they can be dramatically reduced. Everyone can have an easier life, with less stress, wasted effort and better outcomes for employees, the business and its customers. So the big question you probably have is “well, how do we make that happen?”

It’s a safe bet that most of the secretaries on the TV series Mad Men would have attended the Katharine Gibbs School in New York City. The iconic institution was in its heyday in the 1950 and '60s synonymous with supplying secretaries—always properly attired in heels, ladylike hats, and white gloves—to male executives. In Expect Great Things! Vanda Krefft turns the notion of a “Gibbs girl” on its head, showing us that while the school was getting women who could type 90 words per minute into the C-suite, its more subversive mission was to get them out of the secretarial pool.

During the upheavals of 2007-9, the chairman of the Federal Reserve had the name of a Victorian icon on the tip of his tongue: Walter Bagehot. Banker, man of letters, inventor of the Treasury bill, and author of Lombard Street, the still-canonical guide to stopping a run on the banks, Bagehot prescribed the doctrines that - decades later - inspired the radical responses to the world's worst financial crises.

100 Ways to Motivate Others is the culmination of many years of successful leadership coaching and training by best-selling author Steve Chandler and attorney Scott Richardson, and the natural follow-up to Steve's previous best sellers, including 100 Ways to Motivate Yourself. Chandler and Richardson have crafted a vital, user-friendly, inspirational guide for executives, managers, and professionals...and those aspiring to reach their level.

Help! I Work with People is not a book about leadership theory, but rather a handbook on how to connect with people and influence them for good. With his signature transparent and relatable storytelling, Chad Veach uses modern research and biblical principles to encourage you to lean into your leadership potential regardless of your level of influence or experience. In short and easily digestible chapters, he addresses the three phases of becoming a quality leader: learning to lead the hardest person you will ever be in charge of-yourself and more.

Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success and breaks down not just the importance of your company's story, but how to craft compelling ones of your own.

You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone. Packed with compelling stories and practical guidance, Being the Boss is an indispensable guide for not only first-time managers but all managers seeking to master the most daunting challenges of leadership.