Great Storytelling

As marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion....Yet we tend to overlook the single most powerful method of them all: STORIES. Simply put, our brains are wired to pay attention to a good story - whether it’s a movie, a book, a bedtime fairytale, or a piece of marketing content.

Discover successful strategies for building stronger business relationships, transforming your career and delighting your customers through the power of relatable stories.

Do you want to learn how to craft great stories that will inspire, engage, and entertain? If you're looking for a guide that will teach you the secrets of storytelling, look no further. Crafting Great Stories by Gerald Gallagher will help you craft detailed, three-dimensional stories. It will help you discover how to craft a tight plot, construct believable characters, and write with a consistent voice. This book is not only for those who want to become writers. Whether you are a playwright, screenwriter, or short story writer, Crafting Great Stories will help.

This book will provide you everything that you need to learn about how you can deliver a great TED-style talk and capture your target audience. TED Talk is one of the most popular forms of public speaking today, thanks to its stimulating way of delivering short lectures. With this book, you will learn how you can make your lectures become as life-changing as your favorite TED Talks and make sure that you hit your goals when delivering your ideas that are worth spreading.

From the grand old man of comedy, George Burns, to the up-to-the minute observations of today's everyman, Dave Barry, these great humorists share one thing in common: their very individual, often raucously funny perceptions of the world around them.

Unlocking Your Inner Songwriter: A Guide to Writing Great Lyrics is a comprehensive guidebook for aspiring songwriters who want to improve their lyrical skills and take their writing to the next level. Written by seasoned songwriter and music industry expert, this book offers a wealth of practical advice, exercises, and insights to help you tap into your creativity, find your unique voice, and write lyrics that resonate with your audience.