Hard Economics

Maxed Out exposes the recent history and culture of debt for all of its absurdities and contradictions. The world's largest financial institutions are trolling for customers - from the nouveau riche to the poorest members of society, who counter-intuitively make for the largest profits. By turns hilarious, fascinating, and deeply disturbing, Maxed Out is ultimately one observer's answer to the question, "Why can't we get out of debt?"

What Can We Learn from the Great Depression? draws on the voices of individual working people to tell the stories left out of standard histories of that era, and helps us imagine how to address our own failed economy, and how to imagine and build movements challenging it that do not themselves replicate racism and patriarchy.

From the bottom to the top of our economy, capitalism is too blunt an instrument to tackle Britain's epidemic of inequality. Soaring rents, unfair taxation and a growing gig economy have brought about unprecedented economic shame: Amazon warehouse workers living in tents, nurses turning to foodbanks, London firemen commuting hundreds of miles to work. Even those higher up the ladder are losing their grip on the life they were promised.

Hard work makes the world go round. Hard work produces life's great rewards. Hard work makes us happy. So now let us use our freedom of speech to honor hard work.

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...