Health Care Business

Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

How to lead with heart and run an effective healthcare organization! Sarah McVanel empowers you with the ROCK leadership behaviours that will produce STAR results both right now and post-change. Written in a practical, non-nonsense style, Rock Star provides advice and guidelines to help you focus on what matters most - your people.

Forget your old ideas of what a career in health care looks like. As modern health-care professionals, we take control of our career road map, our income, and our quality of life. The overlap between our skill, passion, and dream working life is at the very essence of The Modern Healthcare Professional!

It is imperative that we empower Black women to find their voice and advocate for their healthcare needs in a system that often silences them. Through techniques such as solution-focused approaches, addressing implicit bias and racism, developing resilience and self-advocacy skills, building supportive communities, and utilizing trauma-informed care principles, we can work towards creating a more equitable healthcare system for Black women.

Even before COVID hit, hospitals and healthcare systems in America were facing increased competition, new healthcare models, and changing consumers habits. After COVID, these issues are exacerbated. It is essential for organizations to identify their point of difference to create a compelling reason for consumers to choose them over the competition. Updated for the post-COVID economy, we've taken our ideas, experiences, and hospital marketing expertise and packaged it into this collection of educational essays.

As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market.

Told through a collection of insights from the author's own career, as well as advice from emerging and established healthcare leaders, Crush the Climb brings together diverse points of view into a handbook for students and early career professionals who aspire to be great healthcare leaders. Discover 11 lessons that will help you survive and thrive in the today's healthcare industry and crush the climb,

You might be interested in starting your own non-medical home care agency, but you’re overwhelmed with where you should begin. How do you begin the process of getting licensed? When should you start hiring? What else do you need to take care of before you can open? If you want to learn the ins and outs of getting this business started, and then be successful once you do open, then this audiobook is for you. Even if you don’t have experience working in this field, it doesn’t matter, you can do it!

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

Change is constant in the NDIS. To thrive, providers need more than good intentions, they need strong leadership, reliable systems, and a mindset for innovation. This no-fluff, real-world guide is designed especially for service providers who are passionate about supporting people with disabilities but are feeling the pressure of constant change.

I work four to six days a week, making $350 to $550 per 12-hour shift, but I realize that I often only have just enough to pay my bills, and I'm always looking forward to the next paycheck. I go in for extra shifts, but that doesn't seem to help. I never have time for myself or time to stay in the house I'm paying for. If this sounds like you, this book will help.

Are you overwhelmed by perfectionism, anxiety, or the pressure to control everything? Women Breaking Free is your guide to conquering these challenges and finding balance. Written by Eve Meadows, who has walked this path, this book offers practical strategies and compassionate advice to help you let go and achieve emotional well-being.

Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it’s more important than ever for scientists and physicians to be heard. But there’s a challenge. To get people to listen, you can’t communicate in writing alone anymore. You need to speak up and be seen—onstage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren’t taught at university or medical school.

It’s the business of saving lives. Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women - chemists, physiologists, medical and clinical researchers, engineers - who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines. You’ll witness the day-to-day labors, victories and defeats of the dedicated professionals who are waging a war against the diseases that still plague mankind.

While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.

Dr. Rosenlicht explains the disastrous outcomes of the for-profit mental health care model. Patients are “clients” and doctors are “providers,” stripping away the humanity and emboldening shifty ethical and legal practices. Perhaps most insidious, the business model paints the mentally ill as people who don’t want help, rather than someone who can’t afford care or even realize they need help because of their illness. Mental illness will touch all of us in some way, if not directly through those we know and love.

In Mission-Driven Leadership, Mark Bertolini, the long-time chairman and CEO of Aetna, the Fortune 500 health insurance company, reveals that genuine leadership is not about dollars and market share, but about improving lives and communities.

Therapists are struggling to carve out a fulfilling, profitable niche, an event that has left many discouraged and even disheartened. In Cash Therapy Practice, Paul Potter, PT, looks at the private practice model and turns it on its head. Most therapists follow the cash-based model not for the money, but for patient connection, something that is decidedly lacking in modern healthcare. Potter diligently outlines in this manifesto how every therapist can benefit from the advantages of a cash-based practice.

Healthcare is a big business and is only continuing to grow. Because of this, technology must adapt and transform to meet the needs of the public. Failed healthcare IT projects are nothing new. However, they surely are something that can be learned from. In every failure is a lesson that can be used for a future project - a lesson that can help to save, or better, someone else's life.

As residents, we understand the burnout epidemic is driven by the system - but the system won't change overnight. This book can help you reduce stress and improve your performance with practical solutions that won't take years to implement or permission to start. Using best practices and evidence-based research, this step-by-step guide outlines a series of practical solutions proven to decrease burnout for those with no time, no money, and no power.