Health Care Industry

Life sciences companies deliver the most innovative, life changing products in the world. Period. And yet, when it comes to delivering impactful experiences built around patients and healthcare professionals that leverage omnichannel capabilities to commercialize these therapies, our industry struggles to transform (to put it diplomatically). Why? It's because we never took the time to properly educate ourselves on the basic building blocks of omnichannel capabilities and advanced concepts on customer-driven experiences that address stakeholder needs.

Unlock the secrets to mastering Medical-Surgical Nursing with the ultimate study guide designed for nursing students ready to conquer the NCLEX-RN. This high-yield crash course will help you learn more in less time, so you can study smarter, not harder, and pass your exam with confidence.

In the spirit of Oliver Sacks Awakenings and the TV series House, Dr. Eric Manheimer's Twelve Patients is a memoir from the medical director of Bellevue Hospital that uses the plights of 12 very different patients - from dignitaries at the nearby UN, to supermax prisoners from Riker's Island, to illegal immigrants, and Wall Street tycoons - to illustrate larger societal issues.

In her former career as an English professor, Theresa Brown had been shielded from the harsh reality of death. That all changed the day she decided to become an oncology nurse. In Critical Care, Theresa writes powerfully and honestly about her first year on the hospital floor. With great compassion and a disarming sense of humor, she shares the trials and triumphs of her patients and comes to realize that caring for a patient means much more than simply treating a disease.

In The Formula for Better Health, Tom Frieden—named "the most influential leader in American public health since C. Everett Koop" by former Mayor Michael Bloomberg—reveals how to defeat the world's deadliest diseases. Drawing from decades leading New York City's health department after 9/11, directing the CDC during the Ebola epidemic, and fighting tuberculosis and other lethal threats in India and around the world, Frieden combines compelling stories with insider knowledge to show how to win the battle for health.

The 1964 murder of a nationally known cancer researcher sets the stage for this gripping exposé of medical professionals enmeshed in covert government operations over the course of three decades. Following a trail of police records, FBI files, cancer statistics, and medical journals, this revealing book presents evidence of a web of medical secret-keeping that began with the handling of evidence in the JFK assassination and continued apace....

Just months ago, millions of people were stunned by ChatGPT's amazing abilities–and its bizarre hallucinations. But that was 2022. GPT-4 is now here, with smarter, more accurate, and deeper technical knowledge. GPT-4 and its competitors and followers are on the verge of transforming medicine. But with lives on the line, you need to understand these technologies–stat.

Early studies of the human brain used a simple method: Wait for misfortune to strike - strokes, seizures, infectious diseases, horrendous accidents - and see how victims coped. In many cases their survival was miraculous, if puzzling. Observers were amazed by the transformations that took place when different parts of the brain were destroyed, altering victims' personalities. With the lucid, masterful explanations and razor-sharp wit his fans have come to expect, Kean explores the brain's secret passageways.

Find out the real value of Ayurveda in stressful modern times.

Hone your knowledge with iMinds Specialist Series. Have a particular interest? Recognize gaps in your knowledge? iMinds Specialist works across each of our 12 categories bringing you targeted information to broaden your mind. Medicine & Invention, Volume 1 looks at the invention of penicillin, the history of the bubonic plague, the modeling of epidemics, the nature of REM sleep, the development of the Internet, and the disease hemophilia.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in the subject. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school psychiatry course. Included are both capsule and detailed explanations of critical issues and topics you must know to master the course.

The Bodies of Others is about how we came to the harrowing civilizational crossroads at which we find ourselves—engaged in a war against vast impersonal forces with limitless power over our lives and which threaten the freedoms we have always taken for granted. In her most provocative book yet, Dr. Naomi Wolf shows how these forces—from Big Tech and Big Pharma to the CCP and our oligarchical elites—seized upon two years of COVID-19 panic in sinister new ways, to not only undermine our republic but to fundamentally reorient human relations.

Sixty percent of individuals over the age of 20 - or 58 million people in the US - are overweight. As the obesity epidemic continues to grow, many Americans are researching the benefits and complications of weight-loss surgeries. Weight Loss Surgery for Dummies, 2nd Edition is the most up-to-date and authoritative guide to understanding the impact of surgical weight-loss before, during, and after surgery.

Between 1999 and 2017, an estimated 250,000 Americans died from overdoses involving prescription painkillers, a plague ignited by Purdue Pharma’s aggressive marketing of OxyContin. Families, working class and wealthy, have been torn apart, businesses destroyed, and public officials pushed to the brink. Meanwhile, the drugmaker’s owners, Raymond and Mortimer Sackler, whose names adorn museums worldwide, made enormous fortunes from the commercial success of OxyContin.

As a third-year Harvard Medical student doing a clinical rotation in surgery, Ronald Epstein watched an experienced surgeon fail to notice his patient's kidney turning an ominous shade of blue. In that same rotation, Epstein was awestruck by another surgeon's ability to slow down and shift between autopilot and intentionality. The difference between these two doctors left a lasting impression on Epstein and set the stage for his life's work - to identify the qualities and habits that distinguish masterful doctors from those who are merely competent.

In 2014, Sierra Leone, Liberia, and Guinea suffered the worst epidemic of Ebola in history. The brutal virus spread rapidly through a clinical desert, where basic health-care facilities were few and far between. Causing severe loss of life and economic disruption, the Ebola crisis was a major tragedy of modern medicine. But why did it happen, and what can we learn from it?

We all want to be healthy. But somehow the good information about how to get healthy keeps getting twisted. In The Cure for Everything! health and law expert Timothy Caulfield sets out to find the truth about what it takes to achieve a healthy lifestyle, even testing out many of the health claims on himself. He signs up for circuit training with a Hollywood trainer. He tackles a diet that really works with the help of his own Food Advisory Team (FAT). He also sends a test tube of warm spit to a genetics laboratory.

The Zero to Finals Obstetrics and Gynaecology book is the third in the Zero to Finals series, aimed at providing key learning material for students. The books are designed to be studied in preparation for your exams. There is a focus on the key information that is tested in exams without the waffle. It contains the concepts, vocabulary, and latest guidelines you need, as well as helpful "Tom Tips", which are pearls of wisdom the author gained over more than a decade of sitting medical exams.

Introducing “FOREVER FAT FIX - Using GLP-1 Injection Drugs,” the empowering guide for embracing a healthier, more sustainable way to achieve weight loss through Semaglutide (Ozempic, Wegovy) or Tirzepatide (Mounjaro, Zepbound), combined with practical lifestyle changes.

In The Patient Will See You Now, Eric Topol, one of the nation's top physicians, examines what he calls medicine's "Gutenberg moment". Much as the printing press liberated knowledge from the control of an elite class, new technology is poised to democratize medicine. In this new era, patients will control their data and be emancipated from a paternalistic medical regime in which "the doctor knows best."