House Economics

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...

Have you ever been on a team where the talent was strong, but the team wasn't very good? On the flip side, have you ever been on a team where not every single member was a rock star, but something about the team just worked? We've all had these types of experiences. And yet, it can be difficult...

A NEW YORK TIMES NOTABLE BOOK OF THE YEAR An urgent, wide-ranging portrait of the divisions among Israelis today, and the external threats to their country, at a critical juncture in its history. Through moving narratives and on-the-ground reporting, a veteran New York Times...

Physics professor, bestselling author, and dynamic storyteller James Kakalios reveals the mind-bending science behind the seemingly basic things that keep our daily lives running, from our smart phones and digital “clouds” to x-ray machines and hybrid vehicles. Most of us are clueless...

NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to...

Robert B. Reich makes a powerful case for the expansion of America’s moral imagination. Rooting his argument in common sense and everyday reality, he demonstrates that a common good constitutes the very essence of any society or nation. Societies, he says, undergo virtuous cycles that...

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern...

In March 2008, Bear Stearns, a swashbuckling 84-year-old financial institution, was forced to sell itself to JPMorgan Chase for an outrageously low price in a deal brokered by Treasury Secretary Henry Paulson, who was desperately trying to prevent the impending catastrophic market crash. But mere months before, an industry-wide boom had "the Bear" clocking a record high stock price. How did a giant investment bank with $18 billion in cash on hand disappear in a mere 10 days?

“Outstanding… social history at its best.” –The New York Times Book Review “An amazing, long-forgotten tale. A riveting history written with flair and precision.”—Bob Woodward In one of the most honored books of the year, David Von Drehle transports us to a beautiful spring day in...

There's a time when every crisis can become transformation; when simply surviving can become joyous thriving. In our lives that time is The Turning Point. In our world that time is now! In this compelling new work, best-selling author and visionary Gregg Braden merges his expertise in...

THE NEW YORK TIMES BOOK REVIEW EDITORS’ CHOICE By an award-winning technology reporter for The Wall Street Journal, a behind-the-scenes look at the manipulative tactics Facebook used to grow its business, how it distorted the way we connect online, and the company insiders who found the...

The intimate, fly-on-the wall tale of the decline and fall of an America icon With one notable exception, the firms that make up what we know as Wall Street have always been part of an inbred, insular culture that most people only vaguely understand. The exception was Merrill Lynch, a firm...

Explore the science behind one of television’s greatest series. Star Trek shaped and defined the science-fiction genre for generations of television viewers and writers, and now readers can learn more about the science presented on the show. What’s it like traveling at warp speed? What are...

FINALIST FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD An essential tool for individuals, organizations, and communities of all sizes to jump-start dialogue on racism and bias and to transform well-intentioned statements on diversity into concrete actions—from a leading...

An extraordinary investigation into shade, this “compelling . . . conversation-starter draws examples from history, city-planning and social policy” (NPR) to change the way we think about a critical natural resource that should be available to all. “Thought-provoking . . . Bloch, an...

How did America cease to be the land of opportunity? We take it for granted that good neighborhoods—with good schools and good housing—are only accessible to the wealthy. But in America, this wasn’t always the case. Though for most of world history, your prospects were tied to where you...

Your success in this world is proportional to your ability to manage the world and get what you need while building sustainable relationships. Communication in its various forms is the technology that allows you to do this. This is a handbook or a dictionary of communication related situations...

Are you happy in your marriage—except for those weekly spats over who empties the dishwasher more often? Not a single complaint—unless you count the fact that you haven’t had sex since the Bush administration? Prepared to be there in sickness and in health—so long as it doesn’t mean...

Mega-bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One...

A stunning exploration of the Greater Middle East, where lasting stability has often seemed just out of reach but may hold the key to the shifting world order of the twenty-first century “Engaging . . . Even those who resist Kaplan’s tragic sensibility have much to learn from his look at the...