Human Programing

Human Action is the most important book on political economy you will ever own. It was (and remains) the most comprehensive, systematic, forthright, and powerful defense of the economics of liberty ever written. This is the Scholar's Edition: accept no substitute. You will treasure this volume. The Scholar's Edition is the original, unaltered treatise (originally published in 1949) that shaped a generation of Austrians and made possible the intellectual movement that is leading the global charge for free markets.

A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and...

Pacific Rim meets The Martian in the explosive follow-up to Sleeping Giants (“One of the most promising series kickoffs in recent memory.”—NPR) and Waking Gods (“Pure, unadulterated literary escapism.”—Kirkus Reviews). Brilliant scientist Rose Franklin has devoted her adult life...

It was with Human, All Too Human, first published in 1878, that Nietzsche developed the aphoristic style that so suited his challenging views and uncompromising style. The text is divided into three main sections: 'Of the First and Last Things', 'History of the Moral Feelings' and 'The Religious Life'.

A much-needed reminder about what it means to be truly human in a world where people feel increasingly disconnected from each other and from God, by the popular author of Enter Wild. “I hope you will enjoy this book. But more than that, I hope you will enjoy getting to know my friend. He is...

Living with Dad was like living with a stranger—as a kid I often had trouble connecting and relating to him. But I was always proud of him. Even before Star Trek, I’d see him popping up in bit roles on some of my favorite TV shows like Get Smart, Sea Hunt, and The Man From U.N.C.L.E. And then one night he brought home Polaroids of himself in makeup and wardrobe for a pilot he was working on. It was December 1964 and nobody had heard of Star Trek. Still, the eight-year-old me had watched enough Outer Limits and My Favorite Martian to understand exactly what I was looking at.

It’s not unusual for Kai’s best friend and business partner to be a little hard to track down. Wolf shifters don’t always check email. But for Noah to drop off the grid for days? Something’s wrong. Noah’s trail dead-ends hard against Kai’s worst fear - a lab, a place of nightmares for creatures like him. As he prepares to walk in, he hopes like hell he’ll walk out again. With Noah. Preferably alive.

Forced into a one-week ride along with agents of the XIA, Benny tries to hide the fact that she isn’t quite human. Benny has lived her life in the shadows, avoiding the public eye. Her life as a recipe blogger pays the bills and lets her socialise, but she is about to get the assignment of a lifetime. Her boss orders her into a one-week ride-along with agents of the XIA, the eXtranormal Investigation Agency. It is the anniversary of the agency, and they need to improve their exposure with the general public.

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.