Information Theory

Behind the familiar surfaces of the telephone, radio, and television lies a sophisticated and intriguing body of knowledge known as information theory. This is the theory that has permitted the rapid development of all sorts of communication, from color television to the clear transmission of photographs from the vicinity of Jupiter. Even more revolutionary progress is expected in the future.

James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and masterly: A revelatory chronicle and meditation that shows how information has become the modern era’s defining quality - the blood, the fuel, the vital principle of our world. The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

In the coming decades, artificial intelligence (AI) could revolutionize the way humans wage war. The military organizations that best innovate and adapt to this AI revolution will likely gain significant advantages over their rivals. To this end, great powers such as the United States, China, and Russia are already investing in novel sensing, reasoning, and learning technologies that will alter how militaries plan and fight. The resulting transformation could fundamentally change the character of war.

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

During the final three years of the Obama administration, Richard Stengel, the former editor of Time magazine and an Under Secretary of State, was the single person in government tasked with unpacking, disproving, and combating both ISIS's messaging and Russian disinformation. Then, in 2016, as the presidential election unfolded, Stengel watched as Donald Trump used disinformation himself, weaponizing the grievances of Americans who felt overlooked. In fact, Stengel quickly came to see how all three players had used the same playbook: ISIS sought to make Islam great again....

En Nexus, Harari contempla a la humanidad desde la amplia perspectiva de la historia para analizar cómo las redes de información han hecho y deshecho nuestro mundo. Durante los últimos 100.000 años, los sapiens hemos acumulado un enorme poder. Pero, a pesar de todos los descubrimientos, inventos y conquistas, ahora nos enfrentamos a una crisis existencial: el mundo está al borde del colapso ecológico, abunda la desinformación y nos precipitamos hacia la era de la I.A. Con todo el camino andando, ¿por qué somos una especie autodestructiva?

Now, in the face of the "Great Resignation" and "botsourcing," thought leaders Sanders and Wood present a more positive and promising scenario, where an enterprise recognizes human resources as an asset class that possesses skills that cannot be replaced by automation. Enlightened business leaders will look to create synergy between technology and people, enabling the organization to maximize its capabilities by elevating the basis of decision making with closer-to-perfect information and rationality.

From the development of international trade fairs in the 12th century to the innovations made in China, India, and the Arab world, it turns out that historical economies were much more sophisticated that we might imagine, tied together by webs of credit and financial instruments much like our modern economy.

For decades, a few numbers came to define Chinese politics—until those numbers did not count what mattered and what they counted did not measure up. Seeking Truth and Hiding Facts argues that the Chinese government adopted a system of limited, quantified vision in order to survive the disasters unleashed by Mao Zedong's ideological leadership. Jeremy Wallace explains how that system worked and analyzes how the problems that accumulated in its blind spots led Xi Jinping to take drastic action.

This new book by New York Times best-selling author George Gilder tackles key questions about how monetarism distorts the economy and leads to misallocation of investment. Gilder covers a variety of topics, including Milton Friedman's greatest "error", money supply and velocity, the perils of high-volume trading, Bitcoin and how it mimics gold, and why a gold standard is superior to targeting based on a basket of commodities.

Based on secret files obtained through the Freedom of Information Act, the new edition includes accounts of seven of the most important USAF inquiries - among them the story of the nights the White House was buzzed by UFOs, the mystery of the Lubbock Lights, the full story of Captain Mantell, Ufology's first martyr, and the startling conversion of the prominent astronomer J. Allen Hynek from UFO skeptic to believer. This startling and fascinating book uncovers not only the anatomy of a government cover-up but also provides stark and chilling evidence that we are not alone.

The Void has shown itself, forcing Dale to confront an all new type of enemy, one that cannot merely be beaten back with physical force. He must adapt to the rules of these new monsters and learn how to overcome them, while keeping the threats from within his own world from destroying everything.

From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.

What is economic growth? And why, historically, has it occurred in only a few places? Previous efforts to answer these questions have focused on institutions, geography, finances, and psychology. But according to MIT's anti-disciplinarian César Hidalgo, understanding the nature of economic growth demands transcending the social sciences and including the natural sciences of information, networks, and complexity. To understand the growth of economies, Hidalgo argues, we first need to understand the growth of order.

One of the most peculiar and possibly unique features of humans is the vast amount of information we carry outside our biological selves. But in our rush to build the infrastructure for the 20 quintillion bits we create every day, we’ve failed to ask exactly why we’re expending ever-increasing amounts of energy, resources, and human effort to maintain all this data. Drawing on deep ideas and frontier thinking in evolutionary biology, computer science, information theory, and astrobiology, Caleb Scharf argues that information is, in a very real sense, alive - an aggregate lifeform.

Online disinformation stormed our political process in 2016 and has only worsened since. Yet as Samuel Woolley shows in this urgent book, it may pale in comparison to what's to come: humanlike automated voice systems, machine learning, "deepfake" AI-edited videos and images, interactive memes, virtual reality, and more. These technologies have the power not just to manipulate our politics, but to make us doubt our eyes and ears and even feelings. Deeply researched and compellingly written, The Reality Game describes the profound impact these technologies will have on our lives.

America’s struggling economy needs a better philosophy than the college student’s lament,“I can’t be out of money, I still have checks in my checkbook!” We've tried a government spending spree, and we've learned it doesn't work. Now is the time to rededicate our country to the pursuit of free-market capitalism, before we’re buried under a mound of debt and unfunded entitlements. But how do we navigate between government spending that’s too big to sustain and financial institutions that are "too big to fail?"

Vanessa “Michael” Munroe deals in information - expensive information - working for corporations, heads of state, private clients, and anyone else who can pay for her unique brand of expertise. Born to missionary parents in lawless central Africa, Munroe took up with an infamous gunrunner and his mercenary crew when she was just fourteen. As his protégé, she earned the respect of the jungle's most dangerous men, cultivating her own reputation for years until something sent her running. After almost a decade building a new life and lucrative career from her home base in Dallas, she's never looked back. Until now....

In this major new work, Peter F. Drucker discusses how the new paradigms of management will change our basic assumptions about the practices and principles of management. Drucker explains "The New Information Revolution", discussing the information an executive needs and the information an executive owes.