International Business

Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

This guidebook contains proven real-life techniques required to succeed in passive income generation through building online businesses such as affiliate marketing and many more. We believe that building online businesses remain one of the most effective methods of making money, and we are the living proof of these insinuations.

Do you want to make a profit at the comfort of your own home? Or do you want to earn money working just an hour each day? Or do you want to have a profitable and steady side income while still maintaining your job? Forex Trading is generating buzz and attracting a lot of interest because it gives someone a chance to make money anywhere even by just working for one hour a day. As attractive as it may look, there are considerable risks involved that's why it's important to study and learn as much as you can to be prepared before embarking in the world of Forex market.

A professor at Harvard Business School, Kotter spent years coaching organizations - large and small; successful, less successful, and nearly bankrupt - through their own change processes. Some worked; others didn't. Distilling wisdom from these experiences, Kotter identifies eight common mistakes managers make implementing change. He then uses them to propose an eight-stage model that he argues can lead to successful organizational transformation.

This is an easy to hear audiobook on global business, written by one of America's foremost experts. It is written in one-liner format. This means you have no excuse not to listen to it!

Sound interesting? The author thinks so too! Listen to 10-Minute Focus and learn about concentration.

Desde que nacimos nos dijeron falsedades (mentiras) sobre lo que es el dinero y lo que representa. Se nos ha enseñado que el amor al dinero es la raíz de todos los males, pero también se nos ha enseñado que necesitamos el dinero para vivir una vida de calidad y buscar la felicidad. Pasamos toda nuestra vida persiguiendo dinero. Intercambiamos horas de nuestra vida en pos de trozos de papel. ¡Hasta ahora! Este libro le mostrará de qué se trata realmente el dinero y cómo puede controlarlo.

Here are the 101 insights Bobb Biehl has counted on and quoted the most often over the past 35 years! These principles, insights, definitions, and rules of thumb can help you in any walk of life and for the rest of your life!