International Studies

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

The era after World War II saw America's urban planners treat the lives of city-dwellers with disdain. It spawned a philosophy of urban renewal that valued the efficient movement of cars more than it valued the lives of people, and that wiped out entire neighborhoods dismissed by bureaucrats as slums. Published in 1961, Jane Jacobs's The Death and Life of Great American Cities examines the shortsightedness and failure of this philosophy. The book turns away from strict statistical study and abstract planning theory in favor of observations.

Sigmund Freud was born in 1856, in Vienna, Austria, and died in London in 1939, but his reputation as "the father of psychoanalysis" lives on. The theories he introduced in his masterwork, The Interpretation of Dreams, revolutionized the treatment of mental illness in the late 19th century. Based on his success in using new techniques he had developed with his patients, and on conclusions he drew from analyzing his own dreams, Freud said that dreams offered a window into the workings of the unconscious mind.

In his 1986 book War Without Mercy, American historian John Dower examines Japanese-American relations during World War II and investigates links between popular culture, stereotypes, and extreme violence. He argues that it was the concept of racism - used equally by both sides - that underpinned the military conflict and led to a particularly brutal war in the Pacific and East Asia.

Nineteenth-century American politician John C. Calhoun was unashamedly pro-slavery. So it may seem odd that A Disquisition on Government (1850), written in part to protect that practice, is so respected today. But South Carolina-born Calhoun was undoubtedly a great political thinker. Calhoun - who served his country as senator, vice president, secretary of war, and secretary of state - believed that "majority rule" inevitably led to abuse of power.

What is the past - and what can we really know about it? This is the big question that 20th-century French historian Lucien Febvre works his way through in 1942's The Problem of Unbelief. Relying on his own innovative technique championing "problem-based history", Febvre focuses specifically on 16th-century French writer François Rabelais to answer one controversial question: Was Rabelais, as historians had always agreed, really one of his country's first atheists?

Advertisements for soap. The image of a film star. The sight of a car as beautiful as a goddess. We accept all these common objects and experiences as normal parts of our lives and as timeless and universal as myth. But they are also carrying hidden messages that none of us even suspect, as Barthes demonstrates with a unique analysis of the signs that generate meanings and assumptions we all take for granted. These things have been "taken out of history" so that their hidden cultural meanings can be accepted without question.

In his 2007 book The Black Swan, Nassim Nicholas Taleb says the Black Swans of his title can appear at any time, in the form of financial crises, wars, and other unexpected events that have profound, irreversible consequences. Taleb draws on philosophy, mathematics, economics, and other disciplines to explain in plain English why we seldom prepare for these events adequately. The way our brains process knowledge lull us into believing the future will resemble the past.

Since it was first published in 1973, A Random Walk Down Wall Street has been a highly influential best seller. Burton G. Malkiel demolishes the idea that investment "experts" can predict stock price changes and thereby "beat the market." With all available information that could affect the value of a company's shares known almost instantly to all investors, Malkiel says, shares quickly find the price that reflects that information. This is known as the efficient market hypothesis.

Stanley Milgram was a young researcher at Yale in the 1960s when he recruited volunteers to help in a psychology experiment. These volunteers were asked to give electric shocks to "learners" whenever they got an answer to a question wrong. The "learners" were in on the deception, and were not actually receiving shocks, but the volunteers were unaware of this. To widespread surprise, Milgram reported that 40 to 65 percent of his volunteers did what the researcher told them, and gave the maximum shock to the "learners" even when they screamed in pain.

American sociologist Jack A. Goldstone examines the causes of revolutions and uprisings in the period between 1500 and 1800. Investigating cases in both Europe and Asia, the conclusions he reaches are surprising. Many thinkers had previously believed that Europe's distinctive history - and particularly the rise of capitalism - had created the specific revolutions and political changes that launched the continent on a path to global supremacy. Goldstone says this is wrong, and that European and Asian states were, in fact, all experiencing similar developments.

In his 1983 book Nations and Nationalism, British-Czech intellectual Ernest Gellner put forward a theory of nationalism, explaining that the concept of nation is not in fact an ancient notion, as we might first imagine. Rather, it is a modern idea born out of the seismic social and cultural shifts that industrialization brought to the Western world.

Written more than 2,000 years ago, this earliest surviving work on how to wage war successfully - and above all, rationally - argues that winning requires careful advance planning, better sources of information than your opponent, and a strategy that's flexible enough to adapt to changing conditions. Sun Tzu concludes that in the end, a decision not to take military action can be every bit as sensible and effective as being able to triumph on the battlefield.

Even as recently as the 1920s the historical lack of great female writers was often considered as evidence of women's inferiority. Virginia Woolf disagreed. In her 1929 essay A Room of One's Own, she argues that creativity is impossible without privacy and freedom from financial worries - and that throughout history women have had neither. As a result, no tradition of great female writing existed to inspire women. Woolf's focus on the everyday suppression of women was a turning point.

Defining liberty as freedom from interference by state power or popular moral opinion, Mill justifies the individual's right to this liberty by focusing on the role self-development plays in human well-being. His vision of individual rights extends to include freedom of thought and emotion and the freedom to act together with others. Society should protect the development of individuality to aid both social progress and innovation.

Winner of the Pulitzer Prize for fiction - and the first black woman to win the Nobel Prize in literature - novelist, orator, and outspoken public intellectual Toni Morrison is best known for her novels. In Playing in the Dark, however, she enters the realm of literary criticism. Morrison, an African American, draws attention to the often-overlooked significance of race in literature, demonstrating "the impact of racism on those who perpetuate it". Reading the racial language between the lines of classic American fiction, Morrison shows that literature is never raceless.

In his 1997 work Guns, Germs, and Steel, American geography professor and environmental historian Jared Diamond looks to answer the question of why human history unfolded differently on different continents, and why power and wealth became distributed as they are.

Published in 2011, The Better Angels of Our Nature is a gloriously optimistic book. In it, well-known cognitive psychologist Steven Pinker put forward an argument that contradicted what most people believed at the time. Pinker said that despite humanity's biological tendency toward violence, we are, in fact, less violent today than ever before. To prove it, he laid out pages of detailed statistical evidence.

More than 200 years after Adam Smith published The Wealth of Nations, governments around the world continue to address many of the issues discussed in the book. The most powerful states in the world are still committed to international trade, but questions are repeatedly asked about the role of governments in the economy and the effectiveness of the free market.

Published in 1974, Roll Jordan, Roll is American historian Eugene Genovese's epic study of slavery in the United States in the late 18th and 19th centuries. It provides a nuanced understanding of the relationship between master and slave. Slave owners saw it as their duty to limit slaves' freedoms for their own good, as a father might deal with his children. But Genovese looked beyond this notion of paternalism to suggest the relationship was more complex.