Leadership Research

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.

Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added to the trove of data.

I wrote The Power of Writing Well to address everything managers, leaders, engineers, scientists, and others need to be better senders and receivers, not to cover everything they need to know about the language or to be the perfect sender or receiver; nobody is.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort?

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

This is your first step to becoming an entrepreneur. In Step One, you will research, validate, and choose the perfect online business idea. By the end of this book, you will come away with a business idea list, one validated business idea, and a plan to launch your first business.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

The work of academics can matter and be influential on a public level, but the path to becoming a public intellectual, influential policy advisor, valued community resource, or go-to person on an issue is not one that most scholars are trained for. The Public Professor offers scholars ways to use their ideas, research, and knowledge to change the world.

As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.

It's the 21st century, yet most companies maintain a 20th-century corporate culture. Despite instant communication and collaboration through wireless computers and smartphones, employers needlessly rent or own office space. Bryan Miles has a reality check for you: the future of business is virtual, and it's going to take more than technology upgrades for you to upgrade your workplace environment.

This short book condenses the habits and techniques - your tools - that work most of the time for most of the people who write at work and want to be happier in all parts of their lives: nothing more, nothing less . It is also a true and accurate reflection of my 40 years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies. You can trust that what I'm telling you will improve your abilities to communicate and think, and make you more productive, promotable, and happy.

This short audiobook condenses the habits and techniques, your tools, that work most of the time for most of the people who write at work and want to be happier in all parts of their lives - nothing more, nothing less. It's also a true and accurate reflection of my 40 years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies. You can trust that what I'm telling you will improve your abilities to communicate and think, and make you more productive, promotable, and happy.

Writing a book is hard! There are so many details to handle, and not everything can be done in order, one thing at a time. How can an author juggle so many things without having a crisis? By using Project Management for Writers. Project management is a process and set of skills, tools, and techniques used to accomplish even massive undertakings by every successful company, including NASA. Getting to the moon was a big project, wouldn’t you say?

You have a dream...become a full-time author. But how do you turn your writing into a business so you can say, “I quit my job!”? Most beginning authors, and far too many experienced wordsmiths, don’t have any idea what it takes to manage the business side of their career. There’s more to it than just writing books and uploading them on the distribution sites. You have many decisions to make for your business. How do you keep track of the money coming in and going out? No matter where you are in your writing career, it’s never too late to treat your writing like a business.

If you are a professional expert - a consultant, adviser, coach, accountant, lawyer, medical practitioner, or in any other field where your income relies on your advice, your experience, and your expertise - you are about to learn how you could be approaching potential new clients as a published author and expert in your field in as little as 45 days.

This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.

You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.

This book helps you plan and write reports, proposals, procedures, and other professional documents. You'll review a range of techniques to communicate complex information clearly. You'll also review ways to use your writing to extend your analytical, problem-solving, teamwork, and leadership skills.