Local Business Marketing

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

As a 20-year veteran marketer renowned for growing businesses of all types, Jim Flint knows firsthand the difference a dealer's digital presence can bring to real-life sales. And in Car Dog Millionaire, he shares the valuable research he's conducted over the years - combined with Google's own astonishing data on how website visits correlate to car sales.

Local Marketing Made Simple is the original and most effective guide for taking your local business to the next level. Written by top-selling marketing author and entrepreneur Michael Fleischner, the Local Marketing Made Simple system has already helped thousands of local business owners double and triple the size of their businesses.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

10 Tips for Promoting a Local Screening of Your Film describes some ways to promote a local screening. It suggests different promotional strategies for putting on your own event or helping an organization promote your screening. Then, the audiobook focuses on how to use Eventbrite and Meetup to sign-up attendees and receive advance payments. The audiobook is formatted like a journal, so listeners can write down their ideas for what to do after reading each tip.

Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.

Google Goldrush: Unlocking the Secrets of Local Search Dominance In today's digital landscape, your local business's visibility online is not just an option—it's a necessity. Did you know that over 50% of online searches have local intent? Imagine your business standing out as a beacon in your community, attracting customers effortlessly and growing consistently. This isn't just a dream; it can be your reality. Google Goldrush: Unlocking the Secrets of Local Search Dominance is your essential guide to mastering local search through the powerful features of Google Business Profile (GBP).