Market Research

Liste de produits
    • How Marketing Ate Our Culture
    • Auteur(s): Terry O'Reilly, Mike Tennant
    • Narrateur(s): Terry O'Reilly
    • Durée: 10 h et 24 min
    • Date de publication: 2020-02-25
    • Langue: Anglais
    • 4,6 out of 5 stars 45 évaluations
    • The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....

    22,14 $ ou gratuit avec l'essai de 30 jours

    • Applying Psychology and Behavioral Economics
    • Auteur(s): Stephen Wendel
    • Narrateur(s): Danny Hughes
    • Durée: 12 h et 46 min
    • Date de publication: 2023-07-25
    • Langue: Anglais
    • Pas de évaluations
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    27,83 $ ou gratuit avec l'essai de 30 jours

    • How to Build Products That Create Change
    • Auteur(s): Matt Wallaert
    • Narrateur(s): Matt Wallaert
    • Durée: 4 h et 40 min
    • Date de publication: 2019-06-11
    • Langue: Anglais
    • 4,7 out of 5 stars 6 évaluations
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    20,40 $ ou gratuit avec l'essai de 30 jours

    • Why We Love (or Hate) Everyday Things
    • Auteur(s): Don Norman
    • Narrateur(s): George Newbern
    • Durée: 7 h et 23 min
    • Date de publication: 2023-11-28
    • Langue: Anglais
    • Pas de évaluations
    • Why attractive things work better and other crucial insights into human-centered design....

    22,26 $ ou gratuit avec l'essai de 30 jours

    • How Algorithms Are Shaping Our Lives and How We Can Stay in Control
    • Auteur(s): Kartik Hosanagar
    • Narrateur(s): Joe Knezevich
    • Durée: 5 h et 58 min
    • Date de publication: 2019-03-12
    • Langue: Anglais
    • 4,5 out of 5 stars 2 évaluations
    • A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us....

    20,40 $ ou gratuit avec l'essai de 30 jours

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4,2 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    22,17 $ ou gratuit avec l'essai de 30 jours

    • Why Community Is the Last Great Marketing Strategy
    • Auteur(s): Mark Schaefer
    • Narrateur(s): Mark Schaefer
    • Durée: 5 h et 25 min
    • Date de publication: 2023-01-05
    • Langue: Anglais
    • 3,0 out of 5 stars 2 évaluations
    • Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....

    25,00 $ ou gratuit avec l'essai de 30 jours

    • Innovative Sourcing and Logistics for a Fiercely Competitive World
    • Auteur(s): Suman Sarkar
    • Narrateur(s): Christopher Lane
    • Durée: 5 h et 32 min
    • Date de publication: 2017-06-22
    • Langue: Anglais
    • 4,7 out of 5 stars 14 évaluations
    • When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....

    26,00 $ ou gratuit avec l'essai de 30 jours

    • How We Misthink Money and How to Spend Smarter
    • Auteur(s): Dan Ariely, Jeff Kreisler
    • Narrateur(s): Simon Jones
    • Durée: 9 h et 12 min
    • Date de publication: 2017-11-07
    • Langue: Anglais
    • 4,6 out of 5 stars 66 évaluations
    • Dan Ariely explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances....

    29,13 $ ou gratuit avec l'essai de 30 jours

    • Conquering the New Battleground for Customer Loyalty
    • Auteur(s): Matthew Dixon, Nick Toman, Rick DeLisi
    • Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
    • Durée: 6 h et 37 min
    • Date de publication: 2020-03-03
    • Langue: Anglais
    • 4,9 out of 5 stars 8 évaluations
    • In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....

    20,40 $ ou gratuit avec l'essai de 30 jours

    • The Future Is Immersive
    • Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrateur(s): Graham Rowat
    • Durée: 5 h et 40 min
    • Date de publication: 2023-12-19
    • Langue: Anglais
    • Pas de évaluations
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    14,47 $ ou gratuit avec l'essai de 30 jours

    • How to Win and Keep Customers in the Age of Disruption
    • Auteur(s): Steve Dennis
    • Narrateur(s): Steve Dennis
    • Durée: 9 h et 16 min
    • Date de publication: 2021-04-28
    • Langue: Anglais
    • Pas de évaluations
    • Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....

    25,00 $ ou gratuit avec l'essai de 30 jours

    • Decision-Making Beyond the Numbers
    • Auteur(s): John Kay, Mervyn King
    • Narrateur(s): Roger Davis
    • Durée: 15 h et 50 min
    • Date de publication: 2020-03-17
    • Langue: Anglais
    • 3,5 out of 5 stars 8 évaluations
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    28,95 $ ou gratuit avec l'essai de 30 jours

    • How to Make Your Brand Impossible to Resist
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 7 h et 39 min
    • Date de publication: 2016-04-26
    • Langue: Anglais
    • 4,5 out of 5 stars 12 évaluations
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    27,96 $ ou gratuit avec l'essai de 30 jours

  • 43,98 $ ou gratuit avec l'essai de 30 jours

  • 25,63 $ ou gratuit avec l'essai de 30 jours

    • How to Use Psychology to Influence Human Behavior
    • Auteur(s): Nick Kolenda
    • Narrateur(s): Mike Norgaard
    • Durée: 6 h et 6 min
    • Date de publication: 2017-09-18
    • Langue: Anglais
    • 4,7 out of 5 stars 14 évaluations
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

    25,00 $ ou gratuit avec l'essai de 30 jours

    • Your 7 Triggers to Persuasion and Captivation
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 8 h et 41 min
    • Date de publication: 2010-08-10
    • Langue: Anglais
    • 4,0 out of 5 stars 5 évaluations
    • What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....

    25,63 $ ou gratuit avec l'essai de 30 jours

    • The Need for Collective Change: Colonialism, Climate Change, and Consumerism
    • Auteur(s): Aja Barber
    • Narrateur(s): Aja Barber
    • Durée: 8 h et 17 min
    • Date de publication: 2021-10-05
    • Langue: Anglais
    • 4,2 out of 5 stars 9 évaluations
    • A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....

    29,11 $ ou gratuit avec l'essai de 30 jours

    • How and Why We Shop and Buy
    • Auteur(s): Kit Yarrow
    • Narrateur(s): Ann Osmond
    • Durée: 6 h et 23 min
    • Date de publication: 2020-07-27
    • Langue: Anglais
    • Pas de évaluations
    • In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....

    22,26 $ ou gratuit avec l'essai de 30 jours