Marketing Business Growth

Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.

Are you a sage on the stage—or a guide on the side? Good leaders are one. Great leaders are both. In a market crowded with books about how to tell your story better, Winning Without Persuading offers a breakthrough approach: leadership storytelling built on uncovering the hidden stories that...

Cadence is a parable of a business owner and triathlon coach named JJ, who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners, struggling to stay afloat. That all changes fast when an athlete he coaches teaches him how to turn the store's profitability around.

Grow Your Brand’s Reach Overnight—Even If You’ve Never Posted Before! This essential guide equips you with straightforward, actionable strategies to captivate audiences, engage effectively, and transform clicks into loyal fans.

A smart, practical guide to rocket-powered business growth. Aligned to Achieve puts sales and marketing on the same page, creating a revenue "dream team" that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies.

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.

The B2B world has changed drastically since 2020, making content marketing more mission-critical than ever before. Content Marketing: Mission Critical explains how to harness this powerful tool for growth, even when resources are limited. This audiobook provides an easy-to-follow guide for business leaders on how to prepare their companies for successful, sustainable content marketing initiatives.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

Tired of the perpetual tug-of-war between your sales and marketing teams? "Yes, It's Your Fault!" offers a no-nonsense approach to bridging the gap and driving true collaboration—once and for all. Demandbase Chief Marketing Officer Kelly Hopping and Chief Sales Officer John Eitel, seasoned experts in the field, dissect the root causes of misalignment and provide a roadmap for tangible progress to practitioners and aspiring leaders in the B2B world.

Discover how to unlock financial freedom through network marketing, even if you've failed before! Do you dream of achieving financial independence and escaping the confines of traditional work models? Are you eager to expand your entrepreneurial skills but feel daunted by the complexities of network marketing? Perhaps you're searching for practical solutions to common industry challenges. You’re not alone. Many ambitious professionals just like you like crave autonomy, yet often feel overwhelmed by rejection, inconsistent income, and the struggles of building an effective personal brand.

Like any business endeavor, dropshipping requires familiarity and mastery. But as soon as you have equipped yourself with helpful knowledge, you’re bound to generate more sales than before. Take the first step towards improving your Shopify dropshipping store now.

Marketing gurus everywhere are telling you to invest in video. You might be tempted to rush into production or launch a hasty campaign, but not so fast! You probably have a limited budget, and the stakes are too high to overspend on mediocre content. So if you're a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You'll get answers to these questions and many more.

You’ve got the idea. You crave freedom, flexibility, and fulfillment. But then reality hits - legal forms, business plans, taxes, operations. Where do you even start? Most businesses don’t fail because the idea is bad, but because the execution is flawed. Entrepreneurs get stuck in confusion, skip key steps, or burn out trying to do everything alone.

Are you a new business owner? Have you been struggling with online marketing? Have terms like search engine optimization, social media marketing and blogging confused and confounded you enough to make you cower and run for the ropes? Has the mere thought of not only just understanding, but mastering this convoluted field, made you gasp for air? If you've answered yes to any of those questions, fear not. You're not alone.

The 90-Day Teacher gives you a clear, practical blueprint to validate, build, and launch your first course—then grow it into a thriving, evergreen teaching business. Guided by mentor and digital entrepreneur Jonathan, you’ll plant a simple seed (a low-cost paid workshop), grow it into a 101 course, and scale your impact with systems that work even when you’re offline.

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

It takes just two things for powerful marketing. First of all you need to know how to turn your digital presence into something useful, like leads or customers. To do this you need a digital sales funnel in place from top to bottom.

If you've spent a lot of your career and focusing on your personal brand it's time to start thinking about how to future proof your work. While digital platforms come and go, so do opportunities to create, build, and nurture your customer and audiences, but we can't rely on them. The idea of growth branding helps you to start to consider how to turn the value of your personal brand into something you can actually benefit from. The book comes with an audit for you to do that will help you organize your path to growth and success factors.