Marketing Writing

Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

It’s time to join the Tiny Thunder revolution. A magical mash-up of the metaphor and the story, Tiny Thunder is a revolutionary communication technique that ensures no one will ever forget you or your message. In a world exhausted and jaded by the “same old same old”, this groundbreaking book shows you how you can present your ideas in a fresh, irresistible, and authentic way.

If you're a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies).

Too many times, people rush into building and they don’t focus enough energy on the most important step for sustained success in the non-profit field. What’s that secret? We’ll tell you...It’s a business plan. We know, we know, it sounds boring, right? Well, guess what? It is the lifeblood of a true, long-lasting and impactful non-profit org. This audiobook will show you how a business plan can lead to more investors which means a greater chance to make an impact.

We are living in a digital age, where the state of affairs is rapid technological change, and learning to make money online is easier than ever. The world is changing to the individual's on-demand economy, which provides wonderful opportunities to become a businessman, build wealth, do remote work, and gain independence, from time to time.

Wie du ein professionelles Buchkonzept erstellst. Welches Buch steckt in dir? Hast du dir schon lange vorgenommen, endlich dein eigenes Buch zu schreiben? Oder möchtest du einen professionellen Ratgeber schreiben, um dir als Experte eine Basis zu schaffen und das Vertrauen deiner Leserinnen & Leser aufzubauen? Wenn ja, ist dieses Hörbuch der erfahrenen Autorin Ulrike Luckmann genau das Richtige für dich. Es soll dir helfen, Schreibblockaden zu überwinden, dein Wissen in Struktur zu bringen und den richtigen Weg für deine Veröffentlichung zu finden.

It has never been easier to publish a book, but with so many options, it can be hard to know whether writing advice is good or bad. So we decided to write a book to help authors navigate their publishing adventures. Your Self-Publishing Questions Answered is based on overwhelming data and analytics: 1,000-plus questions from our author members, 2,000-plus ALLi blog articles, 400 ALLi podcast episodes, our 24/365 Facebook community where members ask questions daily, and input from our world-class advisors from every corner of the publishing industry.

The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how!

Book one in the five books of the Story Series by author, scriptwriter, story consultant, and PhD scholar of narrative theory David Baboulene. The author helps you to understand what makes stories that grip. With invaluable new thinking on subtext plus insights on story success from, Bob Gale—legendary Hollywood scriptwriter and producer of the Back to the Future trilogy, Lee Child—16 million Jack Reacher novels sold in 43 countries and 29 languages, and more. Simply a must-listen for anyone wanting to understand how to turn ideas into stories that sell.

From the number one new-release author Dr. Melissa Caudle comes the secrets of launching and publishing a book as an independent author. Why waste hundreds of hours trying to find this information or spend hundreds of dollars on webinars? Have you been there and done that?

A single online search can generate millions of website results but people rarely bother to look past the first results page. How to Get Your Website Noticed by web expert Filip Matous will teach you how to boost your search engine optimisation (SEO), read web analytics like a salesman, scale what is working, remove what isn't, and look at your website as a business asset.

Whether you have been published by a New York publisher, an independent press, an ePublisher, self-published or considering all of your options, this book contains all the information you need to make an informed decision about your career as an author in today's fast moving digital world. We start out with content and theory, giving you a feel for where the industry has been and where it is going. We cover the various types of publishing, goal setting and help you find where you fit in the 3 P's, and more.

The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it's easy for you to make critical mistakes that can set you off-course and significantly decrease your chances for success. How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make, you can greatly enhance your chances for success in the publishing world.

Così come esistono delle regole per la scrittura tradizionale su carta, ne esistono anche per il web writing, cioè per la scrittura sul web. In effetti, ogni volta che scriviamo online, stiamo comunicando su un mezzo che ha caratteristiche particolari, differenti da quelle di tutti gli altri media. Lo si capisce già dal fatto che i testi per Internet si chiamino "contenuti", e che non siano semplicemente composti da parole, ma anche da link, da immagini e da video. La scrittura per il web è in sostanza un mondo a sé rispetto alla scrittura tradizionale.

Most "how-to" blog books will teach proper writing protocols for blogging, yet won't show you exactly how the experts make money from it. When I began blogging, I attempted these "writing" strategies and before long discovered I was only writing for myself, as my site had zero traffic! After that revelation, I was hungry to discover what really worked and paid a lot of money examining what made blogs profitable. Since then I have tried every known strategy and over time I began creating my own system for profitable blogging.

Whether you're a self-published author, traditionally published or just starting out writing your first book, there are dozens of obstacles standing between you and six-figure success as an author. Wouldn't it be helpful if you knew ahead of time what those obstacles will be and how to overcome them quickly and easily? In Secrets of the Six-Figure Author you will learn the 12 key obstacles every author must face and how to blast through them without breaking a sweat.

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.

Every writer wants to create timeless, memorable stories and characters who feel like real friends. The masterclass is no further away than your TV. Classic television holds up because of one thing: great writing. Fancy sets, innovative effects, or famous actors come and go over time, but well-written characters we connect with stand the test of time. No show in recent history has done that better than the 90s classic Friends.

Honey Trap Marketing has the unconventional formula to rapidly magnetize your ideal audience of buyers. Honey Trap Marketing is for experts, coaches, speakers, and authors who want to build trust and rapport with their audiences through hyper-relevant content.

Rid the world of bad presentations with engaging content, memorable and simple design, and powerful delivery. Together, these create an unforgettable experience for the audience, The Big Fish Experience. Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it's a presentation about an idea, a product, a service, a business, or a cause, at its heart, it's a story. The Big Fish Experience will help you tell yours.