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The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start? Today's mega-success authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.

What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business. This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales.

Being able to say you are a best-selling author is a heady calling card, but it's not merely about the title. Once you achieve this level of connection with your fans, you can charge more for your professional services and speaking engagements. It's also much easier to capitalize on media appearances as a best seller. You'll have credibility as a sought-after author, speaker, and expert. So what's the magic? What is that elusive best seller formula, and how can you apply it? The formula is uncovered here in this multisession audio program.

As a Publisher, Bryan Heathman speaks with authors daily who ask intelligent questions about getting books into the hands of as many readers as possible. As an author and a speaker, Bryan has investigated the exact same questions himself. This program is an indepth exploration into the extremely relevant question for today’s authors: Should I selfpublish or pursue a legacy publishing contract? You will discover the logic of these approaches, the financial aspects of royalties, book marketing strategies....

Are you looking for fresh ideas for growing your business through marketing campaigns but aren't sure what is best? If you are a business owner or entrepreneur, you probably find yourself wearing a lot of different hats. It's true that one of the most important hats you'll ever wear is that of marketer. This means you are already keenly aware how tough it is to pinpoint the correct solutions for marketing your business. For many, marketing a business can entail a lot of guesswork - but it doesn't have to.