Modern Marketing

Dieser Leitfaden ist unverzichtbar für Vermarkter, Unternehmer und Studenten, die die Welt der sozialen Medien meistern möchten. Mit einer detaillierten Analyse der wichtigsten Plattformen – Facebook, Instagram, Twitter, LinkedIn und TikTok – lehrt dieses Buch, wie man attraktive und effektive Inhaltsstrategien erstellt.

This guide is indispensable for marketing professionals, entrepreneurs, and students who seek to master the world of social media. With a detailed analysis of the main platforms - Facebook, Instagram, Twitter, LinkedIn, and TikTok - this book teaches how to create attractive and effective content strategies.

Marketing leaders are suffocating under the weight of more data, more choices, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the principles, practices, and mindset that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about—and designing—a high-impact, modern marketing department.

Covid-19 lockdowns accelerated major changes in the B2B buying world, fast-forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind. This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues. It's a framework proven to DOUBLE pipeline quality and revenues in 90 Days by adapting to how B2B Buyers make decisions today.

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

Unlock the secrets to authentic real estate conversations: This book is tailor-made for real estate agents eager to forge genuine heartfelt connections about their business more often. Discover proven strategies to engage and connect with more people about your brand, empowering you to have effortless conversations about real estate that will leave your listeners asking for more.

Nachdem sich die moderne Hirnforschung in den letzten zwanzig Jahren rasant entwickelte, hat auch das Interesse an ihren Resultaten zugenommen. Was will der Mensch? Entscheidet er selbst? Oder ist er nur das Opfer chemischer und neuronaler Affekte? Das sind spannende Fragen, besonders für Werbung und Kommunikation. Wie nimmt der Mensch wahr? Und vor allem: Was nimmt er auf? Werner T. Fuchs beschäftigt sich seit Jahren mit der Umsetzung moderner Hirnforschung ins Marketing. Seine These - inzwischen von der Hirnforschung untermauert - lautet: Der Mensch lernt durch Geschichten. Wer diese Erkenntnis in die Praxis einfließen lässt, wird sein Gegenüber besser erreichen. Fuchs hat zwölf leicht zu verstehende, unterhaltsame "Werkzeuge" kreiert, die helfen, Kommunikation grundsätzlich neu zu verstehen und auf die Arbeitsweise des Gehirns abzustimmen.

Unlock the secret to powerful, effective selling with Modern Persuasion Strategies: The Hidden Advantage in Selling. This essential guide dives deep into the sales psychology and persuasion techniques used by top-performing sales professionals and entrepreneurs to consistently close high-ticket deals and build lasting client relationships.

I'm Mike Massie, author of Small Dojo Big Profits and over a dozen other martial arts business books and courses. I've spent years learning how to put together all the "gold nuggets" of information that I picked up from watching and listening to real martial arts business "masters", observing what they did and taking it home to test it in my own studio. Along the way, I learned what not to do through trial and error, all while developing and honing this into a complete system for maximizing martial arts school profits while keeping my overhead to respectable levels.

Do you struggle with addiction to social media and can't go a minute without scrolling on your phone? Are you controlled by the endless, irrelevant notifications on your smartphone? Discover how to rid yourself of social media addiction, regain control of your time and attention, and learn how to make social media work for you instead of against you! In this social media bundle, you're going to finally say good-bye to social media addiction and discover powerful social media marketing secrets that will help you grow your business and line your pockets and bank accounts with cash.

Are you an enterprise sales leader who wants to move up the leader board and become a Top Seller? Do you want to learn proven sales tactics from one of the elite sellers and performance coaches today? Do you want to discover how you can stay at the forefront of our rapidly evolving modern economy and adapt your sales techniques to the digital age?

The authoritative work on the subject of how to make money by simply investing a few hundred dollars in order to make thousands of dollars per month in just a few months. But, there are a plethora of opportunities out there today and each of them claim to be the way to make millions fast. So many of them are full of so many deceitful and misleading claims that the author felt it necessary to publish a definitive work that listed the main ingredients in your company, the product, the Industry so that you do not waste your time and energy.

Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head toward alignment. The misalignment of these two departments has resulted in companies falling behind their competitors by failing to acknowledge a structural flaw responsible for a significant loss in revenue. For companies wanting to accelerate revenue growth and advance in the B2B marketplace, sales and marketing alignment expert Jeff Davis offers a step-by-step guide for sales and marketing to join forces.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.

The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. Learn the secret method used by digital masterminds to market (and grow) multi-million dollar businesses without wasting a penny. With The Forecaster Method, you'll be able to cut your marketing budget, while simultaneously improving results and reinvesting in the areas that matter.

Es geht vor allem um Authentizität und dass man KEIN Schauspieler sein soll, wenn man etwas verkaufen will. Vorgefertigte Sätze und irgendwelche Spielchen sind fehl am Platz. Man baut eine Verbindung zum Käufer auf, die zu einer Geschäftsbeziehung führt.

The Art of Lean: Production Systems and Marketing Strategies in the Modern Era explores a range of production and operations management systems, including the Toyota Production System, the Speedy System, the Henry Ford Assembly Line, and Zara Just In Time, as well as the marketing and branding strategies of the Golden Circle and the "Lucky strike—It's toasted" scene from Mad Men.

Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.

Comprehensive, compact, and eminently practical, The Modern Media Strategist is the essential guide to finding your story and pitching it successfully to the news media. Written specifically for practitioners in international development, nonprofits, NGOs, scientific researchers, and global businesspeople, this is the go-to guide for reaching wide audiences through getting your story told by the news media.