Money Finance Economics

Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour faire parler d'une marque ou d'une entreprise. Une étude Cisco estime que la vidéo représentera 82 % du trafic global d'Internet d'ici 2020, contre 70 % en 2015. Quant aux dépenses en publicité vidéo sur Internet, elles devraient passer de 9,90 milliards de dollars en 2016 à 28,08 milliards de dollars en 2020. Mais, concrètement, comment réaliser une vidéo de qualité à moindres coûts, et le plus simplement possible ?

Wherever you look, money is being replaced by tokens. Digital platforms are issuing new kinds of money—like things, from phone credit, to shares, gift vouchers, game tokens, and customer data. These tokens are used to turn invisible stuff into assets, to pay wages, to track purchases, and to program and specify the terms of financial and political access and inclusion. What does it mean when online platforms become the new banks? What new types of control and discrimination emerge when money is tied to specific apps, or actions, politics, or identities?

With record-breaking highs one minute and economy-rocking lows the next, it can seem as if there's no way to feel truly comfortable in the mysterious world of finance. But there is, and it's more accessible than you might think. Financial Literacy: Finding Your Way in the Financial Markets is an essential primer on this domain, from its functions, strengths, and possibilities to its weaknesses and vulnerabilities

For the past 50 years, the business world has been dominated by the Milton Friedman financial capitalism economic model, which preaches that it is the "sole social responsibility of business to maximize profit for distribution to shareholders". This one-dimensional focus represents a grossly incomplete view of reality - there are many other factors businesses need to pay attention to if they are to thrive and endure.

Over the past four years, world-renowned economist Thomas Piketty documented his close observations on current events through a regular column in the French newspaper Le Monde. His pen captured the rise and fall of Trump, the drama of Brexit, Macron’s ascendance to the French presidency, the unfolding of a global pandemic, and much else besides, always through the lens of Piketty’s fight for a more equitable world. This collection brings together those articles.

NEW YORK TIMES BESTSELLER Now a major motion picture directed by Martin Scorsese and starring Leonardo DiCaprio By day he made thousands of dollars a minute. By night he spent it as fast as he could. From the binge that sank a 170-foot motor yacht and ran up a $700,000 hotel tab, to the...

The New York Times bestselling, groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that...

Isn’t it time to finally change the lifelong, self-defeating patterns that prevent you from living the life of your dreams? In this audio, Dr. Wayne W. Dyer shows you how to put his groundbreaking Excuses Begone! paradigm into action so you can dramatically transform your life. In this program...

What constitutes the good life? What is the true value of money? Why do we work such long hours merely to acquire greater wealth? These are some of the questions that many asked themselves when the financial system crashed in 2008. This book tackles such questions head-on.The authors begin with the great economist John Maynard Keynes. In 1930 Keynes predicted that, within a century, per capita income would steadily rise, people’s basic needs would be met, and no one would have to work more than fifteen hours a week.

In my book, The Layman’s Guide to Understanding Financial Statements, I will teach you all about what you need to know to read, analyze, create, and understand various financial statements. To be a competent and successful business owner, you will need to know what to do with these forms and how best to utilize them for your business’s financial health.

A radically revised new edition of this highly readable, popular guide aimed at everyone from students to statesmen who want to make sense of the modern economy and grasp how economic theory works in practice. It starts with the basics, and from the underlying theory it moves to the specifics of the world economy, including an analysis of the recent recession. The closing part puts the usefulness and the failings of economics under the spotlight, and looks at the innovative approaches being developed to address these failings.

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story...

Rothbard's posthumous masterpiece is the definitive book on the Progressives. It will soon be the must read study of this dreadful time in our past. (from the foreword by Judge Andrew P. Napolitano) The current relationship between the modern state and the economy has its roots in the Progressive Era. (from the introduction by Patrick Newman) In short, the Progressive Era ushered the modern American politico-economic system into being. (from the preface by Murray N. Rothbard)

Default is the riveting story of Argentina's sovereign debt drama, which reveals the obscure inner workings of sovereign debt restructuring. This detailed case study describes the intense fight over the role of the IMF in Argentina's 2005 debt restructuring and the ensuing bitter decade of litigation with holdout creditors, demonstrating that outcomes for sovereign debt are determined by a complex interplay between financial markets, governments, the IMF, the press, and the courts.

We are living in a golden age of biomedical innovation, yet entrepreneurs still struggle with the so-called Valley of Death when seeking funding for their biotech start-ups. In Healthcare Finance, Andrew Lo and Shomesh Chaudhuri show that there are better ways to finance breakthrough therapies, and they provide the essential financial tools and concepts for creating the next generation of healthcare technologies.

Macroeconomics takes a broad perspective on the economy of a country or region; it studies economic changes in the aggregate, collecting data on production, unemployment, inflation, consumption, investment, trade, and other aspects of national and international economic life. Policymakers depend on macroeconomists' knowledge when making decisions about such issues as taxes and the public budget, monetary and exchange rate policies, and trade policies-all of which, in turn, affect decisions made by individuals and businesses.

At long last, John Hope Bryant lays out five simple rules to provide a path to economic liberation for anyone in any situation. The Memo provides a simple path from financial literacy and mindset shifts to ownership, positive relationships, and a completely new attitude toward money. In a provocative exploration of the intersections of race and class, Bryant preaches the definitive conclusion that to be free, one must be economically liberated. Those who suffer from poverty haven't gotten "the memo" - until now.

For most people, tax is something we pay, simply because we must. We seldom think much more about it; in fact, tax is something we'd rather forget. But the reality is that tax is the key to power. No government can survive without tax revenue - it is the fuel that every state, large and small, runs on. Many of the problems we face today, not least the enormous wealth gaps between rich and poor and between generations, can be traced back to our systems of tax.

Armed with clear and powerful evidence, Atif Mian and Amir Sufi reveal in House of Debt how the Great Recession and Great Depression, as well as the current economic malaise in Europe, were caused by a large run-up in household debt followed by a significantly large drop in household spending. Though the banking crisis captured the public's attention, Mian and Sufi argue strongly with actual data that current policy is too heavily biased toward protecting banks and creditors.

Whether you’re looking to deepen your knowledge of complex banking practices, better understand the history of international finance, or simply learn more about central banking as it relates to your everyday life, this book will give you a comprehensive introduction and solid foundation for future study.