Negotiate Herb

Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son's hair length and hundreds of other matters for over five decades. Ever since coining the term win-win in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of power, time, and information to always reach a win-win negotiation.

Master negotiator and New York Times bestselling author of You Can Negotiate Anything Herb Cohen says, "Negotiation is the game of life." With his signature humor and self-deprecating style, Cohen explains how to learn powerful yet subtle negotiating ploys to help in business, career, and even family relationships. With his extensive international negotiating experience and unique presentation style, Herb offers this essential guide to the art and practice of negotiation in the 21st century.

The ups and downs of negotiating can be challenging. Changes in the international scene—such as multi-cultural work teams and foreign outsourcing—place negotiating skills in high demand. Expert negotiator Herb Cohen views the world as a huge negotiating table, describing the art of compromise not as a competition but rather as the art of offering choices.