Neuroscience Brain

Analyzing brainwaves, the imperceptible waves of electricity surging across your scalp, has been possible for nearly a century. But only now are neuroscientists becoming aware of the wealth of information brainwaves hold about a person’s life, thoughts, and future health. From the moment a reclusive German doctor discovered waves of electricity radiating from the heads of his patients in the 1920s, brainwaves have sparked astonishment and intrigue, yet the significance of the discovery and its momentous implications have been poorly understood.

What makes you the way you are - and what makes each of us different from everyone else? In Innate, leading neuroscientist and popular science blogger Kevin Mitchell traces human diversity and individual differences to their deepest level: in the wiring of our brains.

Everyone knows the feeling after a long day—it is difficult to concentrate, make good decisions, or even empathize with others. This daily but completely natural decline in our mental capacity is called “ego depletion,” a state of mind that miraculously but naturally disappears after a good night's sleep. However, more and more people are waking up in a perpetual state of ego depletion: their mental energy source is not recharging—it is actually shrinking. We live in a chronically exhausted society with disastrous consequences for ourselves, society, and future generations.

Break out of negative patterns, relieve anxiety, build new habits, and find fresh motivation by using the groundbreaking "sense foraging" technique How do you make a change in your life when the tools you used to rely on start letting you down? Whether we’re struggling with a problem, a bad...

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

The extraordinary story of how the human brain evolved… and is still evolving. We’ve come a long way. The earliest human had a brain as small as a child’s fist; ours are four times bigger, with spectacular abilities and potential we are only just beginning to understand. This is How the...

Unlock the secrets to achieving the body of your dreams with The Brain-Body Connection, a groundbreaking book by neuroscientist Dr. Farhan Khawaja, PhD. This transformative guide dives deep into the science behind physical transformation, offering listeners a fun and comprehensive approach to fitness and weight loss that goes beyond traditional methods. In The Brain-Body Connection, Dr. Farhan introduces a revolutionary concept called Nero-Muscular Recomposition (NMR). This is a new, science based method that bridges the gap between mind and body to enable sustainable physical transformation.

The author of the New York Times bestselling Genius Foods is back with a lifestyle program for resetting your brain and body to its ""factory settings,"" to help fight fatigue, anxiety, and depression and to optimize cognitive health for a longer and healthier life. The human body was honed...

A leading neuroscientist offers a history of the evolution of the brain from unicellular organisms to the complexity of animals and human beings today Renowned neuroscientist Joseph LeDoux digs into the natural history of life on earth to provide a new perspective on the similarities between us...

Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be hardwired to function in predetermined ways. It turns out that's not true. Your brain is not hardwired; it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships.

In The Distracted Mind, leading psychologist Larry Rosen and pioneering neuroscientist Adam Gazzaley explain why our minds have become addicted to email, text messages, virtual worlds, and social media such as Facebook and Twitter. Through compelling true stories and scientific research, they show how digital distractions affect every aspect of life, from work, safety, and communication to our relationships and health.

Unlock the power of your brain with Neuro-Mastery, the ultimate practical guide to achieving lasting success and fulfillment. Dr. Pamela Seraphine, a trailblazer in neuroscience for high performance and trauma recovery, merges cutting-edge science with a soul-centered approach to help you take charge of your brain, align with your deepest self, and transform your life. Her raw authenticity and tough-love wisdom make this a transformative read for anyone seeking real, actionable change.

A New York Times–bestselling author reveals how the stories we tell ourselves, about ourselves, are critical to our lives We all know we tell stories about ourselves. But as psychiatrist and neuroscientist Gregory Berns argues in The Self Delusion, we don’t just tell stories; we are the...

Chronic financial stress hijacks your prefrontal cortex—the logical part of your brain—trapping you in a cycle of scarcity. Neuro-Wealth Reconnection bridges the gap between neuroscience and personal finance to help you break free. This audiobook goes far beyond budgeting. You will discover how cortisol drives debt cycles and how to harness neuroplasticity to rewire your brain for abundance. You will learn to dismantle deep-seated money shame, regulate your nervous system against impulse spending, and optimize your neurochemistry for sustainable wealth.

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to...

The brain is made up of 85 billion neurons, which are connected by over 100 trillion synapses. For over a century, a diverse array of researchers have been trying to find a language that can be used to capture the essence of what these neurons do and how they communicate - and how those communications create thoughts, perceptions, and actions. The language they were looking for was mathematics, and we would not be able to understand the brain as we do today without it.

Athletic genius explained. A groundbreaking new perspective on the science of elite sporting performance. Why couldn't Michael Jordan, master athlete that he was, hit a baseball? Why can't modern robotics come close to replicating the dexterity of a five-year-old? Why do good quarterbacks always...

In The Mind’s Eye, Oliver Sacks tells the stories of people who are able to navigate the world and communicate with others despite losing what many of us consider indispensable senses and abilities: the power of speech, the capacity to recognize faces, the sense of three-dimensional space, the...

Michael S. Gazzaniga, one of the most important neuroscientists of the twentieth century, gives us an exciting behind-the-scenes look at his seminal work on that unlikely couple, the right and left brain. Foreword by Steven Pinker. In the mid-twentieth century, Michael S. Gazzaniga, “the...