Neuroscience Business

A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior—and how these shared identities can inspire both personal change and social movements. If you're like most people, you probably believe that your identity...

With rapid technological innovation leading the charge, today's world is transforming itself at an extraordinary and unprecedented pace. As jobs become more multifaceted, as information streams multiply, and as myriad devices place increasing demands on our attention, we are confronted every day with a plethora of new challenges. Fortunately, as Leonard Mlodinow shows, the human brain is uniquely engineered to adapt.

In this audio program from expert David Krueger, MD, listeners will learn: a proven system to consistently perform under pressure; success strategies for dealing with stress in high pressure circumstances; the self-regulation system that pro athletes and actors use; a way to enter and sustain a mindset of optimum performance; how to avoid chokes and slumps; and how to develop proven pressure management tools to sustain focus and enhance success.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. ...

Snipers are exceptional. The trained sniper is a complex fusion of hard skills such as weapons knowledge, situational awareness, knowledge of ballistics and physics, and soft skills such as emotional stability, empathy, and a stoic acceptance of the hardships associated with a particular set of circumstances. There are countless instances where a single sniper, embarking on a secret mission, would have to improvise, operate beyond any hope of support, and yet still manage to carry out the mission and get back home unharmed.

Optimize your life using science-backed advice and discover how to get your brain working at peak efficiency. We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some...

Ever wondered why your partner needs constant reassurance… or why they seem to have such demanding needs? Maybe it's your own mind you want to get under the hood of… Why is it that you need reassurance in love, no matter how much you tell yourself you shouldn’t? The patterns we see recurring in our relationships are formed early on, and many of us move through life without ever figuring out where they come from…But if you’re doing this, you’re doing yourself a disservice. Personal growth and fulfillment is only possible when you understand who you are and why you act how you do.

In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work. Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning - in fact, there's a part of our brains, which scientists have coined "the seeking system", that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down.

Brain Tools for the Busy: Building Resilience through Neuroscience and Eastern Wisdom is an essential guide for those navigating the demanding challenges of their busy lives, without the luxury of slowing their pace. Guided by neuroscience expert and renowned executive coach Jay Rai, this work serves as your framework for mastering resilience.

Drawing on cutting-edge neuroscience, Josh Davis, director of research at the NeuroLeadership Institute explains clearly that our brains and bodies operate according to complex biological needs that, when leveraged intelligently, can make us incredibly effective. From what and when we eat, to when we tackle tasks or disengage - how we plan our activities has a huge impact on performance. Davis shows us how we can create the conditions for two awesome hours of effective mental performance.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. Composer Anthony Brandt and neurologist David Eagleman seek to discover what lies at the heart of humanity's ability - and drive - to create.

Would you like to improve your relationships and learn how to recognize the triggers behind your emotions? Would you like to learn how to manage your reaction to those emotions? Do you think it's time you start developing leadership skills? Then, this is an audiobook for you! Emotional Intelligence: Why it is Crucial for Success in Life and Business - 7 Simple Ways to Raise Your EQ, Make Friends with Your Emotions, and Improve Your Relationships explains how seven simple, daily practices can change the way you relate to others.

Trust is the basis for all that we do as leaders and as organizations. Employees who trust their employers are more productive and creative. Businesses that earn their customers' trust maintain better relationships and reap better results. Meanwhile, breaches of trust between companies and the public are becoming more frequent—and more costly. If you read (or listen to) nothing else on trust, listen to these ten articles.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative Director Michael Platt explains how.

In leadership, you need to be able to play to your strengths and look toward overcoming your limitations. The first and most important step is identifying and understanding your leadership style. Without this self-analysis, it’s impossible to know what your strengths and limitations are.

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.

There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.