Neuroscience Parenting

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Two New York Times best-selling authors unveil new research showing what meditation can really do for the brain. In the last 20 years, meditation and mindfulness have gone from being kind of cool to becoming an omnipresent Band-Aid for fixing everything from your weight to your relationship to your achievement level. Unveiling here the kind of cutting-edge research that has made them giants in their fields, Daniel Goleman and Richard J Davidson show us the truth about what meditation can really do for us.

Dr. Lisa Mosconi, whose research spans an extraordinary range of specialties including brain science, the microbiome, and nutritional genomics, notes that the dietary needs of the brain are substantially different from those of the other organs, yet few of us have any idea what they might be. Her innovative approach to cognitive health incorporates concepts that most doctors have yet to learn. Busting through advice based on pseudoscience, Dr. Mosconi provides recommendations for a complete food plan, while calling out noteworthy surprises.

Comprendre son enfant grâce aux neurosciences et répondre aux problématiques du quotidien. Comment faire quand votre enfant a des colères répétées ? S'il ne veut pas se coucher ? S'il ne veut pas manger, ni obéir ? Faut-il le punir ou s'opposer à lui ? Faut-il le laisser pleurer ? Au travers de nombreux exemples tirés de ses consultations, et en s'appuyant sur les recherches en neurosciences affectives, Catherine Gueguen propose ici une nouvelle approche : voir et ressentir le monde par les yeux de l'enfant et enfin pouvoir se mettre à sa hauteur.

Journaliste et auteur de best-sellers, Johann Hari a mené l'enquête auprès d'experts et scientifiques pour comprendre ce qui nous arrive. A l'encontre des théories courantes, il montre que nous ne sommes pas responsables personnellement. Il adopte ainsi une approche déculpabilisante, en pointant du doigt les "forces extérieures" qui pèsent sur les individus. Parmi elles, la technologie et les réseaux sociaux, la surcharge d'informations, la culture de l'instantanéité, la montée du stress, la détérioration de notre alimentation, etc.

Your rise in life is directly connected to doing things that you hate. It's the necessary evil in life. Skills are easy to learn. But the ability to get things done, no matter how you feel and no matter the circumstances? Now that's a personality trait that can take you anywhere you want to go. The goals that you want to achieve in life—they are all possible through discomfort.

Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening.

In The Soul of Desire, psychiatrist Curt Thompson suggests that underneath all our longings is the desire to be known - and what's more, that this fundamental yearning manifests itself in our deep need to make things of beauty, revealing who we are to others. Weaving together neuroscience and spiritual formation to open up new horizons for thinking not only about the nature of the mind but about what it means to be human, The Soul of Desire is a mature, creative work.

Our brains are not wired for optimal, coolheaded, and slow decisions. They are wired for fast, survival-oriented, and emotion-based reactions. It’s time to understand your primal mental tendencies and make more deliberate, coolheaded choices. Stop deciding on autopilot. You can do better. Neuroscience and Decision-Making breaks down the chemical and physiological events in the brain that lead to sometimes unwanted choices. The solution is not personality-related; it’s awareness-related.

Spécialiste des neurosciences, Idriss Aberkane dévoile, à travers une brillante analyse de notre société, sa méthode pour libérer notre cerveau. Pour penser mieux, éduquer mieux, vivre mieux, pas besoin d'être un génie, il suffit d'utiliser les formidables ressources que la nature a mises sous notre crâne. Comment font-ils, ceux qui pensent plus vite, qui se concentrent plus longtemps ou bien développent une mémoire phénoménale ?

Navigating parenthood is hard enough on its own. If you are faced with a blended family situation or are worried about your child’s emotional development, you may have spent hours looking for ways to help you on your parenting journey. Many people struggle with emotionally unresponsive children or have trouble navigating a new life with their stepchildren. If you have tried disciplinary techniques that don’t work, it may be your approach that needs to change. Welcome to the simple road map you have been looking for!

Réussir au maximum avec la PNL - Obtenez toujours ce que vous voulez grâce à des techniques de manipulation simples. Voudriez-vous comprendre sans effort le language corporel des personnes qui vous entourent et l'utiliser à votre avantage? Aimeriez-vous remplacer les pensées négatives par des pensées positives et apprendre à vous programmer mentalement pour réussir? Voulez-vous influencer intelligemment d'autres personnes pour imposer votre volonté? Ce qui ressemble aux compétences d'un mentaliste, peut bientôt faire partie de votre répertoire!

In Mind in Motion, psychologist Barbara Tversky shows that spatial cognition isn't just a peripheral aspect of thought, but its very foundation, enabling us to draw meaning from our bodies and their actions in the world. Our actions in real space get turned into mental actions on thought, often spouting spontaneously from our bodies as gestures. Spatial thinking underlies creating and using maps, assembling furniture, devising football strategies, designing airports, understanding the flow of people, traffic, water, and ideas.

Do you feel like you and your kids are caught in a cycle of passing greetings, technological distraction, and fatigued interaction? Do you feel overwhelmed by parental stress and anxiety?Know that you are not alone. There are techniques available that you can use today to help you better connect...

From the authors of The Whole-Brain Child and No-Drama Discipline, an indispensable guide to unlocking your child’s innate capacity for resilience, compassion, and creativity. When facing contentious issues such as screen time, food choices, and bedtime, children often act out or shut down...

While on a research trip in Peru, science journalist Alice Robb became hooked on lucid dreaming - the uncanny phenomenon in which a sleeping person can realize that they're dreaming and even control the dreamed experience. Finding these forays both puzzling and exhilarating, Robb dug deeper into the science of dreams at an extremely opportune moment: just as researchers began to understand why dreams exist. They aren't just random events; they have clear purposes. They help us learn and even overcome psychic trauma.

As the personal development expert Brian Tracy says, you have two choices in life: you can either work on your own goals, or you can work for someone else and help them achieve their goals. Did you know that only a small percentage of the population has clearly written goals that they work on every day? These are the people who end up achieving the most in life. You've probably reached the point where you realize that setting goals might be beneficial and I'm here to tell you that you're entirely right.

Are your toxic habits damaging your relationships, leaving you feeling stuck in harmful cycles you can’t break? If emotional outbursts, manipulative behaviors, and self-sabotage are holding you back, this audiobook is your roadmap to transformation. "The How to Stop Being Toxic and a Narcissist Workbook" (2 books in 1) offers a comprehensive, step-by-step system to help you identify destructive patterns, master emotional intelligence, and rebuild trust with the people you care about.

Imagine how different your life would be if you could effortlessly think like a spy to get the most out of every situation. James Daugherty is an intelligence expert & former CIA spy who specializes in all forms of human behavior.

In The Warrior's Meditation, Richard L Haight—master teacher of four samurai arts—reveals the best-kept secret in self-mastery, cognitive development, and stress relief. This isn't meditation for monks in caves. It's for warriors in the world—people like you, navigating chaos, pressure, and uncertainty.