New Business

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).

Esports is one of the fastest growing - and most cutthroat - industries in the world. A confluence of technology, culture, and determination has made this possible. Players around the world compete for millions of dollars in prize money, and companies like Amazon, Coca-Cola, and Intel have invested billions. Esports events have sold out Los Angeles' Staples Center, Seoul's World Cup Stadium, and Seattle's KeyArena. Hundreds of people have dedicated their lives to gaming, sacrificing their education, their relationships, and even their bodies to compete.

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

Whether it's teaching you how to have stronger relationships and find purpose, meaning and success at work, or giving you the tools and tips needed to build community, be creative and achieve personal growth, New Methods for Women is the ultimate guide to living a more purposeful and empowered life. Drawing on her vast experiences as an entrepreneur, business-owner, tech and beauty visionary, Sharmadean Reid MBE reveals the secret formula for lifting up yourself and the women around you, based on her own successes.

How the world’s oldest asset secretly shapes our modern economy In The Land Trap, Mike Bird—Wall Street editor at The Economist—reveals how this ancient asset still exerts outsize influence over the modern world. From the speculative land grabs of colonial America to China's real estate...

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

The trusted management classic and go to guide for anyone facing new responsibilities as a first time manager. Learn to conquer every challenge like a pro with the clear, candid advice in The First-Time Manager. For nearly four decades, this trusted guide has brought newcomers up to speed on the...

“Keyu Jin is a brilliant thinker.” —Tony Blair, former prime minster of the United Kingdom A myth-dispelling, comprehensive guide to the Chinese economy and its path to ascendancy. China's economy has been booming for decades now. A formidable and emerging power on the world stage, the...

When Before You Quit Your Job was written and published, it was a guidebook for aspiring entrepreneurs. Today - with the job market in shambles, overseas outsourcing and high unemployment - it can be a path to the salvation so many are looking for: A way take control of their life and use their skills and talents to create their future. Before You Quit Your Job asks: Do you have a million-dollar idea? Are you afraid of failing? Are you tired of making other people rich? Are you sick of taking order from your boss? Are you tired of working hard and not getting ahead?

Prepare to embark on a transformative journey to redefine the conventions of work and success. Weekends Start on Wednesdays is an inspiring and practical guide for people who want more time freedom and to make a living beyond traditional office confines. This book illuminates a path to financial independence and personal freedom through making money online and working from home. It demystifies the world of online entrepreneurship, offering actionable strategies and practical examples.

You'll never see leadership the same way again after reading this book. These 15 commitments are a distillation of decades of work with CEOs and other leaders. They are radical or provocative for many. They have been game changers for us and for our clients. We trust they will be for you too. Our experience is that unconscious leadership is not sustainable. It won't work for you, your team, or your organization in the long term.

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want. Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to...

You were taught to lead from the front. It’s time to lead from the center.For decades, we’ve been sold a myth: the leader is the hero. The one with all the answers. The one who carries the weight of the world on their shoulders. But in today’s hyper-connected, fast-moving business landscape, the "hero leader" isn't just exhausted—they are a bottleneck.

An Instant New York Times Bestseller A Washington Post Notable Book A Financial Times Best Business Book of the Year “A first-rate financial thriller . . . Lucky Loser is one of those rare Trump books that deserve, even demand, to be read.” —Alexander Nazaryan, The New York Times...

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

Start mastering the art of business management today. Propel your venture to new heights of profitability without overwhelming jargon. Many entrepreneurs struggle to turn ideas into thriving businesses. The landscape of management, growth, and leadership can feel overwhelming—but it doesn’t have to be. With the right strategies, you can simplify decisions, boost efficiency, and achieve sustainable success.

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.