New Career

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

Are you a numbers enthusiast with a knack for organization? 'How to Start a Bookkeeping Business' guides you through transforming your skills into a lucrative business. This comprehensive guide is designed for both newcomers to the field and experienced bookkeepers looking to take their services to the next level. From understanding the core services you can offer to mastering marketing strategies tailored to attract clients, this book covers all essential aspects of launching, managing, and expanding a bookkeeping business.

Are you passionate about working outdoors and ready to turn your skills into a profitable venture? 'How to Start a Lawn Care Business' is your definitive guide to building a successful lawn care service from the ground up. Whether you're a complete beginner or an experienced landscaper looking to expand, this book will walk you through the process of launching, managing, and growing your lawn care venture.

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

Rapid Knowledge Acquisition & Synthesis is a collection of the very best methods to get ahead of the typical learning curve. You’ll learn how to create an environment for information absorption at shocking speeds. From scientifically validated tips to best practices of some of the world’s smartest polymaths, you’ll get it all. Faster, deeper, stronger. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a best-selling author. He has worked with a multitude of individuals to unlock their potential and path towards success.

Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.

Human Permaculture is a powerful, forward-thinking guide that uses permaculture principles of ecological design rooted in people care, Earth care, and fair share for redesigning your life and community to align with the resources available on the planet. As climate change, ecological decline, and social breakdown start to bite, people expect that governments will solve our problems. Yet this belief has proven to be false. Rather than looking to others, changes must come from the inside out: transforming the "I" to "we", changing the world by changing ourselves.

With artificial intelligence reshaping every business and industry today, who better to reimagine the rules of entrepreneurship than the very team who create groundbreaking companies, teach applied entrepreneurship at top universities, and empower founders with their Entrepreneur Residency program and Audos, the revolutionary AI cofounder for future entrepreneurs? Me, My Customer, and AI is both a roadmap and a rallying cry for the 60 percent of people in the US who have an idea for a new business.

New York Times bestselling author of Sex, Drugs, and Cocoa Puffs and Downtown Owl, “the Ethicist” of the New York Times Magazine, Chuck Klosterman returns to fiction with his second novel—an imaginative page-turner about a therapist and her unusual patient, a man who can render himself...

Customer behaviors, business models, technologies, and regulations are evolving quickly, and many of the strategic rules we formerly lived by have become obsolete. To be able to respond quickly and intelligently to the fast pace of change, we need all levels and functions in our businesses to be creative and responsive. We need both courage and speed. Fearless Growth provides new rules to enable your company to adapt faster, move faster, and grow faster.

You were taught to lead from the front. It’s time to lead from the center. For decades, we’ve been sold a myth: the leader is the hero. The one with all the answers. The one who carries the weight of the world on their shoulders. But in today’s hyper-connected, fast-moving business landscape, the "hero leader" isn't just exhausted—they are a bottleneck.

The mainstream forecasts fall into three camps. One considers today as the "new normal," where ordering a ride or food on a smartphone or trading in bitcoins is as good as it's going to get. Another foresees a dystopian era of widespread, digitally driven job—and business—destruction. A third believes that the only technological revolution that matters will be found with renewable energy and electric cars. But according to Mills, a convergence of technologies will instead drive an economic boom over the coming decade, one that historians will characterize as the "Roaring 2020s."

In this accessible guide for activists, scholar Lisa Mueller translates cutting-edge empirical research on effective protest to show how to make movements really matter We are in the middle of a historic swell of activism taking place throughout the world. From Occupy Wall Street and the Arab...

Read by the author. You can't make the world fair, but you can take back your power. As a woman in Silicon Valley who worked her way to the top of the corporate ladder--she's a former VP at Facebook and the current president and CEO of Ancestry--Deborah Liu knows firsthand the challenges and...

Written by the founder of Operation HOPE and advisor to the past two U.S. presidents, this groundbreaking book makes the case that the best way to get ahead is to figure out what you have to give to a world seemingly obsessed with the question: What do I get? Aimed at a new generation of leaders and extremely relevant for today's economic climate, Love Leadership outlines Bryant's five laws of love-based leadership.

Ready to turn ChatGPT into your personal income engine? This book is your ultimate shortcut to launching profitable AI-powered side hustles—fast. Whether you're looking to escape the 9-to-5, boost your existing business, or create a new stream of income from scratch, this book gives you the tools to earn, automate, and scale—all powered by ChatGPT.

The Art of Possible is about embracing life professionally and personally - immediately. From her experience as an executive coach at global power players, including Google, Accenture, Rio Tinto, and Barclays, to interviews with the elite in sport, using the latest in neuroscience, Kate shares the deliberate actions that will enable you to realise your potential faster and more effectively.

From the founder of That’s Inappropriate—one of the most popular parenting blogs on the web—comes a hilarious, genuine, and relatable essay collection on the ups and downs of motherhood. Meredith Masony founded That’s Inappropriate in 2014 as an innocent and humorous way to chronicle her...