New Career

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events - the invention of the Apple personal computer was another. In this book, John Sculley - former CEO of both Pepsi and Apple - claims we are in an era that is giving birth to numerous groundbreaking events and inventions - moonshots - that will change the way we live and work for generations to come.

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.

Turn your passion for sneakers into a profitable business with How to Start a Sneaker Reselling Business: Flip High-Demand Shoes for Big Profit with Low Startup Cost. This step-by-step guide shows you how to launch and grow a sneaker flipping business from scratch—even with limited capital. Learn how to spot valuable releases, source inventory through drops, raffles, and marketplaces, and legally set up your reselling business with low risk. Discover how to build a strong brand on platforms like Instagram and TikTok, attract loyal customers, and sell on StockX, GOAT, eBay, and more.

Unlock your potential and transform your expertise into a thriving online business with "Online Course Mastery: The Ultimate Guide to Creating and Marketing Profitable Online Courses." This indispensable resource is crafted for educators, innovators, and anyone eager to share their unique skills with the world.

Este libro es para cualquiera que sienta la necesidad de reinventarse, de volver a participar o de mantener la curiosidad en un panorama que se transforma rápidamente. Ya sea que sea un jubilado que busca ingresos complementarios, un aprendiz de por vida hambriento de un nuevo desafío o alguien decidido a no quedarse atrás por la ola digital, estas páginas son para usted. Encontrará métodos prácticos y procesables, la mayoría de los cuales solo requieren su tiempo y creatividad, y descubrirá cómo la inteligencia artificial puede ser tanto un motor como un socio en sus nuevas empresas.

While free markets have brought positive change, traditional capitalism cannot solve problems of inequality and poverty because of its view of people as solely profit-driven. In fact, humans have other drives and passions, including spiritual, social, and altruistic.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

The must-have resource for HR managers who want to lessen the learning curve, succeed in their role, and set themselves up for future growth. The world of work continues to grow more complex with hybrid work, a shortage of talent, and a mandate for more inclusive environments where employees can...

A new way of understanding language provides a powerful new foundation and a new set of tools for designing and re-designing your life, at home and at work, and everywhere in between. This is especially relevant for everyone seeking meaningful change in their lives, as well as those for whom building and maintaining mutually-beneficial relationships is important. And it's particularly useful for leaders, managers, salespeople and anyone else who "gets paid to have effective conversations"!

Feel like AI is leaving you behind? The ChatGPT Bible is here to help. This comprehensive four-book collection shows how to leverage ChatGPT for productivity, income, and personal growth.

Are you looking to start your own home-based business in the thriving cleaning industry? How to Start a Home-Based Air Duct Cleaning Business is your essential guide to establishing a successful air duct cleaning company.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Do you struggle to make key decisions? Are you stuck and unable to decide what to do next? If so, it’s time for you to learn how to make better decisions. Author and coach, Thibaut Meurisse, wants you to make better choices. In his latest book, you will discover specific frameworks and tools that will enable you to become more decisive and make better decisions so that you can build a better future.

With a more connected society, due to the pandemic, and online shopping taking over so much retail space, shipping is becoming more central to daily life. There is almost no getting around it. How many of you shop Amazon, eBay, Etsy, etc.? How many of you have your groceries delivered? Probably a lot more of you now than a few years ago. This means that freight brokers, and the freight industry as a whole, are more needed than ever before.

David Cohen and Brad Feld, leading advocates for entrepreneurs and startups, team up to provide first-time entrepreneurs with the tools, insights, and experiences to help them do more faster. The authors share their decades of experience working with thousands of startup founders and have enlisted the advice of dozens of Techstars startup founders and mentors. Contributors include Tim Ferriss, Eric Ries, Matt Mullenweg (WordPress), Isaac Saldana (SendGrid), and other successful entrepreneurs.

The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes listeners behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.

You're not just a business leader or an aspiring entrepreneur; you are a changemaker with the potential to drive significant impact. However, navigating the intricate paths of social entrepreneurship can feel daunting without a comprehensive roadmap. Inside this handbook, you'll uncover a step-by-step guide to transforming your innovative ideas into successful ventures while making a positive impact.

The extraordinary documentation of the evolving friendship between the Dalai Lama and the man who followed him across Ireland and Eastern Europe, on a pilgrimage to India's holy sites, and through the Dalai Lama's near fatal illness. On this remarkable journey Victor Chan was awarded an...

Consumerism drives the pursuit of happiness in much of the world, yet as wealth grows, unhappiness abounds, compounded by the grave problems of climate change, pollution, and ecological degradation. We've now reached both an environmental and spiritual dead-end that leaves us crying out for alternatives. Elegant Simplicity provides a coherent philosophy of life that weaves together simplicity of material life, thought, and spirit.