Personal Science

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

We have long attributed man's violent, aggressive, competitive nature to his animal ancestry. But what if we are just as given to cooperation, empathy, and morality by virtue of our genes? What if our behavior actually makes us apes? What kind of apes are we?

The United States is obsessed with virginity from the media to schools to government agencies. In The Purity Myth Jessica Valenti argues that the country’s intense focus on chastity is damaging to young women. Through in-depth cultural and social analysis, Valenti reveals that powerful messaging on both extremes ranging from abstinence curriculum to Girls Gone Wild infomercials place a young woman’s worth entirely on her sexuality. Morals are therefore linked purely to sexual behavior, rather than values like honesty, kindness, and altruism.

So far, women have lost $800 billion in the pandemic. For decades, if not centuries, women have earned 75 cents to the dollar of their male counterparts, with an even bigger gap for women of color. The Science of Getting Rich for Women aims to be an antidote to this global financial gap and a catalyst for women’s financial freedom and empowerment.

Liza was a healthy 34-year-old when she discovered she could not carry a baby. Like the one of every six women who hears this news, Liza and her husband, David, despaired that they would never be parents. They both had careers. Life would go on...in other ways.Then the unpredictable happened. Liza's cousin, Jennifer, offered to be the gestational carrier for Liza and David. This is the story of how two women and their husbands came to the incredible decision to put their faith, their lifelong friendship, and their hearts into the rigorous, uncharted and emotional science of creating new life.

In this thoughtful, inspiring, and deeply personal book, comedian, actor, and father Michael Ian Black gets (mostly) serious about the trouble with masculinity. In the form of a heartfelt letter to his college-bound son - but with ideas sure to resonate for many parents - he reveals his own complicated relationship with his father, explores the damage caused by the expectations placed on boys to “man up”, and searches for the best way to help his son be part of the solution, not the problem, in a world in which the word masculinity now goes hand in hand with “toxic".

Best-selling author Naomi Wolf demythologizes motherhood and reveals the dangers of common assumptions about childbirth. With uncompromising honesty, she describes how hormones eroded her sense of independence, ultrasounds tested her commitment to abortion rights, and the keepers of the OB/GYN establishment lacked compassion. Wolf's courageous willingness to talk about the unexpected difficulties of childbirth will help every woman become a more knowledgeable planner of her pregnancy and better prepare her for the challenges of balancing a career, freedom, and a growing family.

It's the night before Christmas when Casey and Mike get the call. A 12-year-old girl, stuck between a rock and a hard place. Her father is on a ventilator, fighting for his life, while her mother is currently on remand in prison. Despite claiming she attacked him in self-defence, she's been charged with his attempted murder. The girl is called Bella, and she's refusing to say anything. The trouble is that she is also the only witness....

Our era of professional and familial pressures, constant connection, and a renewed debate on "having it all" presents unprecedented challenges to contemporary women. In Persephone Rising, celebrated scholar of depth psychology and archetypes Carol S. Pearson brings a fresh vision for meeting those challenges and rising above them, as only she can.

The Nature Principle presents a compelling case that a conscious reconnection to nature can make us whole again and that the future will belong to nature-smart individuals, families, businesses, and communities. Supported by evidence from emerging empirical and theoretical research and eye-opening anecdotes, Louv shows that when we tap into the powers of the natural world we can boost mental acuity and creativity, heal illness, broaden our compassion, and strengthen human bonds.

The Science of Reading People isn't a book that tells you about crossed arms, eye contact, and eyerolls. That type of information is so basic, it can be hidden. No, this book is about deep behavioral psychology, and how it affects all of our actions and behaviors.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

The modern healthcare system has become proficient at staving off death with aggressive interventions. And yet, eventually everyone dies - and although most Americans say they would prefer to die peacefully at home, more than half of all deaths take place in hospitals or health care facilities. At the End of Life tackles this conundrum head on. Featuring 22 compelling personal-medical narratives, the collection explores death, dying, and palliative care, and highlights current features, flaws, and advances in the healthcare system.

American children today spend 90 percent less time playing outdoors than their parents did; instead they spend an average of seven hours a day interacting with a screen. Scott Sampson asserts that not only does exposure to nature help relieve stress, depression, and attention deficits, but it also reduces bullying and helps boost academic scores. Even more important are the long-term benefits linked to cognitive, emotional, and moral development.

ITIL Lifecycle Essentials covers all of the vital material required for the entry-level ITIL Foundation Certificate, which gives candidates a comprehensive overview of the key elements, concepts, and terminology used in the ITIL service lifecycle.

Este libro no es solo lectura; es una serie de lecciones que requieren dedicación y reflexión. Diseñado para un estudio sistemático, cada sección construye sobre la anterior, creando un camino integral en metafísica y ciencia mental. Desde la definición de la metafísica hasta la aplicación práctica de la Ley en diferentes contextos, Holmes profundiza en la relación con el Absoluto y el Espíritu Personal.

In the autumn of 1992, two young women students at Melbourne University went to the police claiming that they had been indecently assaulted at a party. The man they accused was the head of their co-ed residential college. The controversial book that Helen Garner wrote about the resulting Ormond College sexual harassment case caused a social media storm. Prominent feminists were outraged at Garner's perceived support for the man involved, but many saw her approach a necessary and much welcome nuance towards the power dynamic between men and women.

Jadie never spoke. She never laughed, or cried, or uttered any sound. Despite efforts to reach her, Jadie remained locked in her own troubled world - until one remarkable teacher persuaded her to break her self-imposed silence. Nothing in all of Torey Hayden's experience could have prepared her for the shock of what Jadie told her - a story too horrendous for Torey's professional colleagues to acknowledge.

This audio is the outgrowth of a 17-year study on communication by Dave Yoho which created the Power Linguistics™© program. Plus, in a special bonus, understand the core of and the many reasons for the success of Abraham Lincoln at Gettysburg, Dr. Martin Luther King on the bridge in Birmingham, Alabama, Winston Churchill in World War II and Mother Teresa in India.

In the beloved classic book The Way I See It, Dr. Temple Grandin gets to the real issues of autism — the ones parents, teachers, and individuals on the spectrum face every day. In this updated and expanded fifth edition, Temple offers helpful dos and don’ts, practical strategies, and try-it-now tips all based on her insider perspective and a great deal of research.