Political Campaign

Are you thinking of running for local office, but don't know where to start? Start with shaping the most important weapon in the political strategists arsenal: the human mind. This book is based on 2,500 year beta-tested and proven principles. Sun Tzu was a military strategist and General who defeated an army 10 times larger than his by using strategic agility. Sun Tzu's treatise on military strategy has been studied in business school, sports, and of course in the Military Service schools and fighting units.

For all the attempts to understand the state of American politics and the blue/red divide, we've ignored what economic and cultural loss can do to pride. What happens, Arlie Russell Hochschild asks, when a proud people in a hard-hit region suffer the deep loss of pride and are confronted with a powerful political appeal that makes it feel "stolen"? Hochschild's research drew her to Pikeville, Kentucky, in the heart of Appalachia, within the whitest and second-poorest congressional district in the nation.

Based on unrivalled access to all the key politicians and their advisors - including Boris Johnson, Michael Gove, George Osborne, Nigel Farage and Dominic Cummings, the mastermind of Vote Leave - Shipman has written a political history that reads like a thriller and offers a gripping day-by-day account of what really happened behind the scenes in Downing Street, both Leave campaigns, the Labour Party, Ukip and Britain Stronger in Europe.

In Mr. Trump’s campaign against what he calls “Fake News”, CNN Chief White House Correspondent, Jim Acosta, is public enemy number one. From the moment Mr. Trump announced his candidacy in 2015, he has attacked the media, calling journalists “the enemy of the people”. Acosta presents a damning examination of bureaucratic dysfunction, deception, and the unprecedented threat the rhetoric Mr. Trump is directing has on our democracy. When the leader of the free world incites hate and violence, Acosta doesn’t back down, and he urges his fellow citizens to do the same.

First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know "the difference between being a realistic radical and being a rhetorical one."

Before the Storm begins at the tail end of the 1950s, with America affluent, confident, and convinced that political ideology was a thing of the past. But when John F. Kennedy was elected President in 1960, conservatives—editor William F. Buckley Jr., John Birch Society leader Robert Welch, and thousands of students—formed a movement to challenge the center-left consensus. They chose as their hero Barry Goldwater—a rich, handsome Arizona Republican who scorned the federal bureaucracy, reviled détente, despised liberals on sight—and grew determined to see him elected President.

In today’s chaotic world, where the multiplication of information sources creates competing narratives, credibility is the key to winning the war of ideas. This is the reason why governments and corporations resort to astroturfing - creation of ostensibly grassroots movements set up to advance political agendas and commercial campaigns. The democratization of information and polarization of politics offer a perfect storm.

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond.

When Bernie Sanders began his race for the presidency, it was considered by the political establishment and the media to be a "fringe" campaign, something not to be taken seriously. After all, he was just an independent senator from a small state with little name recognition. His campaign had no money, no political organization, and it was taking on the entire Democratic Party establishment. By the time Sanders' campaign came to a close, however, it was clear that the pundits had gotten it wrong.

White rural voters hold the greatest electoral sway of any demographic group in the United States, yet rural communities suffer from poor healthcare access, failing infrastructure, and severe manufacturing and farming job losses. Rural voters believe our nation has betrayed them, and to some degree, they’re right. In White Rural Rage, Tom Schaller and Paul Waldman explore why rural Whites have failed to reap the benefits from their outsize political power and why, as a result, they are the most likely group to abandon democratic norms and traditions.

Why is it so much easier for the Democratic Party to win the national popular vote than to build and maintain a majority in Congress? Why can Democrats sweep statewide offices in places like Pennsylvania and Michigan yet fail to take control of the same states' legislatures? Many place exclusive blame on partisan gerrymandering and voter suppression. But as political scientist Jonathan A. Rodden demonstrates in Why Cities Lose, the left's electoral challenges have deeper roots in economic and political geography.

In the greatest intelligence operation in the history of the world, Donald Trump was made president of the United States with the assistance of a foreign power. For the first time, The Plot to Destroy Democracy reveals the dramatic story of how blackmail, espionage, assassination, and psychological warfare were used by Vladimir Putin and his spy agencies to steal the 2016 US election. It will show how Russia and its fifth column allies tried to flip the cornerstones of democracy in order to reengineer the world political order that kept most of the world free since since 1945.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

Combining theory, comparative politics, and international relations, Introduction to Politics, Fourth Edition provides the most comprehensive introduction to the subject for first-year undergraduate students, with the most global perspective. The new edition has been fully updated with additional case studies and examples to help students to understand how key theories and principles apply in the context of real-world events. New to the fourth edition is a chapter on "Non-Western Approaches", which helps students to bring more diverse perspectives to their study of politics.

Follow the Money exposes the labyrinth of connections between D.C.’s slimiest swamp creatures - Democrat operatives, lying informants, desperate, and destructive FBI agents, Obama power brokers, CIA renegade John Brennan, George Soros, and more - who conspired to attack Trump by manufacturing one bogus scandal after another. Best-selling author, podcast favorite, and Fox News contributor Dan Bongino delivers the third and most shocking of his acclaimed series chronicling the deep state war against Donald Trump.

Based on hundreds of interviews with the people who lived the story, Game Change is a reportorial tour de force that reads like a fast-paced novel. Character driven and dialogue rich, replete with extravagantly detailed scenes, this is the occasion-ally shocking, often hilarious, ultimately definitive account of the campaign of a lifetime.

An American Iliad in the guise of contemporary political reportage, What It Takes penetrates the mystery at the heart of all presidential campaigns: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that makes a true candidate? As he recounts the frenzied course of the 1988 presidential race, Pulitzer Prize-winning journalist Richard Ben Cramer comes up with the answers, in a book that is vast, exhaustively researched, exhilarating, and sometimes appalling in its revelations.

It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the tragic story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign - the candidate herself.

From the number-one New York Times best-selling authors of Shattered, the definitive account of Hillary Clinton’s 2016 campaign, comes the inside story of the historic 2020 presidential election and Joe Biden’s harrowing ride to victory. Jonathan Allen and Amie Parnes use their unparalleled access to key players inside the Democratic and Republican campaigns to unfold how Biden’s nail-biting run for the presidency vexed his own party as much as it did Trump.

Michael C. Bender, senior White House reporter for the Wall Street Journal, presents a deeply reported account of the 2020 presidential campaign that details how Donald J. Trump became the first incumbent in three decades to lose reelection - and the only one whose defeat culminated in a violent insurrection.