Popular Myths

Myths are usually seen as stories from the depths of time—fun and fantastical, but no longer believed by anyone. Yet, as Philip Ball shows, we are still writing them—and still living them—today. From Robinson Crusoe and Frankenstein to Batman, many stories written in the past few centuries are commonly, perhaps glibly, called "modern myths." But Ball argues that we should take that idea seriously. Our stories of Dracula, Dr. Jekyll and Mr. Hyde, and Sherlock Holmes are doing the kind of cultural work that the ancient myths once did.

The editors of Scientific American’s best-selling Fact or Fiction: Science Tackles 58 Popular Myths return with Fact or Fiction 2: 50 (More) Popular Myths Explained. We cast an analytical eye on another collection of urban lore and cultural myths that persist so long in our collective consciousness they acquire a ring of truth. Who hasn’t heard the “five-second rule”, which insists that food dropped on the floor is safe to eat if it’s picked up within five seconds? How many of us have been told to “feed a cold, starve a fever"?

“As I sat in the front row that day, I was 80% faking it with a 100% real Gucci bag.” Samhita Mukhopadhyay had finally made it: she had her dream job, dream clothes—dream life. But time and time again, she found herself sacrificing time with family and friends, paying too much for lattes, and limping home after working for twelve hours a day. Success didn't come without costs, right? Or so she kept telling herself. The Myth of Making It is a field guide and manifesto for all of us who are tired, searching for justice, and longing to be liberated from the oppressive grip of hustle culture.

From farm-to-table restaurants and farmers markets, to support for fair trade and food sovereignty, movements for food-system change hold the promise for deeper transformations. Yet Americans continue to live the paradox of caring passionately about healthy eating while demanding the convenience of fast food. Rooted Resistance explores this fraught but promising food scene. This book wagers that socially responsible agrarian mythmaking should be a vital part of a food ethic of resistance if we are to rectify the destructive tendencies in our contemporary food system.

Professor of Classics Peter Meineck traces Marvel’s lineage back to its earliest roots at the dawn of human culture. Using Marvel’s most beloved heroes (and antiheroes), such as Spider-Man and Deadpool, Meineck demonstrates how ancient themes continue to appear in our stories today and reintroduces characters like Achilles and Odysseus from Homer’s Iliad and Odyssey.

The Secret has taken the book world by storm, giving people the power to live happier, more prosperous lives through the law of attraction. In the same vein as Breaking the Da Vinci Code, The Secret of "The Secret" takes an independent look at the people and the ideas behind the bestseller and...

Ever wonder why much of American Christianity is pro-spanking, pro-tough-on-crime, anti-gun control, pro-war, and hell-affirming, even though Jesus taught mercy, non-violence and enemy love? When Michael Camp started deconstructing his evangelical faith, he noticed a pattern. The doctrines he questioned—original depravity, substitutionary atonement, God-ordained genocide in the Old Testament, the doctrine of hell, etc.—were all tied to retribution and violence.

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena.

Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status.

Indie Blackwood is a popular cheerleader with a football-star boyfriend. On the surface, her life looks perfect. But when a guy dies right before her eyes and an ancient family Bible is stolen, Indie's world spirals into darkness. Turns out, Indie has a destiny. And it involves much more than pom-poms and parties. If she doesn't get the Bible back, every witch on the planet will die. And that's seriously bad news for Indie, because according to Bishop, the hot warlock who has an uncanny knowledge of everything that matters, she's a witch, too.

This is the first study to explore fully the myth of America as reflected in the nation's popular music. Beginning with the songs of the Pilgrims and continuing through more than two centuries of history and music, Born in the U.S.A. shows the emerging American myth and gives a close reading of the compositions of songwriters as diverse as William Billings, Henry Clay Work, Irving Berlin, Woody Guthrie, Bob Dylan, and Bruce Springsteen.

Сказки "Тысячи и одной ночи" принадлежащие к той или иной группе, родившись в определенной социальной среде, естественно имели в этой среде и наибольшее распространение.

У себя на родине сказки Шахразады в разных социальных слоях издревле встречали разное отношение.

Superman rose from popular culture - comic books, newspaper strips, radio, television, novels, and movies - but people have so embraced the character that he has now become part of folklore. This transition from popular to folk culture signals the importance of Superman to fans and to a larger American populace. Superman's story has become a myth dramatizing identity, morality, and politics. Many studies have examined the ways in which folklore has provided inspiration for other forms of culture, especially literature and cinema.

Since the 2008 recession began, sales of Atlas Shrugged have surged and the novel (and author Ayn Rand) have landed at the center of American politics. Whether you decide to embrace Ayn Rand's ideas, reject them, or simply want to be able to participate in an informed way in conversations about Rand's ideas, this slim volume will help you understand her revolutionary philosophy and identify the myths circulating about her ideas. Four authors identify some prominent myths, show why they are false, and state the plain facts that the myths conceal.

Fifty years after the sexual revolution, we are told that we live in a time of unprecedented sexual freedom: that if anything, we are too free now. But beneath the veneer of glossy hedonism, millennial journalist Rachel Hills argues, we are controlled by a new brand of sexual convention: one that influences all of us - woman or man, straight or gay, liberal or conservative.

Leo Braudy, a finalist for both the National Book Award and the National Book Critics Circle Award, has won accolades for revealing the complex and constantly shifting history behind seemingly unchanging ideas of fame, war, and masculinity. Continuing his interest in the history of emotion, this book explores how fear has been shaped into images of monsters and monstrosity.

¿Le gustan las historias sobre dioses y espíritus, gigantes y monstruos, damiselas en apuros y héroes inteligentes? Puede disfrutar todo esto dentro del folclore africano, en un vasto y variado entramado de historias de cientos de culturas, cada una con sus propias tradiciones y valores.

Misinformation and myths have attached themselves to the Egyptian pyramids since ancient Greece and Rome. While many Americans believe that the pyramids were built by aliens, archaeologists understand that the Giza pyramids were built by the pharaohs of the Fourth Dynasty around 2450 BCE. So why is there such a disconnect between scholarly opinion and the popular view of Egypt? Jason Colavito takes us back to Late Antique Egypt, where the replacement of polytheism with Christianity gave rise to local efforts to rewrite the stories of Egyptian history in the image of the Bible.