Popular Myths

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena.

Ludicrous Legends is a hilarious new junior fiction series that reimagines myths in a fun way for early readers, 7 to 10 years old. Hector and his best friend, a centaur named Hylo, are about to be tested on Greek mythology by their teacher Mr Socrates. Join them as they come to grips with the...

Everything you thought you knew about your favorite travel destinations? There’s so much more. Curated by the relentlessly curious travel journalist and National Geographic regular contributor, Ronan O’Connell, Hidden in Plain Sight invites you on a tour of the world’s most popular...

This is the first study to explore fully the myth of America as reflected in the nation's popular music. Beginning with the songs of the Pilgrims and continuing through more than two centuries of history and music, Born in the U.S.A. shows the emerging American myth and gives a close reading of the compositions of songwriters as diverse as William Billings, Henry Clay Work, Irving Berlin, Woody Guthrie, Bob Dylan, and Bruce Springsteen.

Ever wonder why much of American Christianity is pro-spanking, pro-tough-on-crime, anti-gun control, pro-war, and hell-affirming, even though Jesus taught mercy, non-violence and enemy love? When Michael Camp started deconstructing his evangelical faith, he noticed a pattern. The doctrines he questioned—original depravity, substitutionary atonement, God-ordained genocide in the Old Testament, the doctrine of hell, etc.—were all tied to retribution and violence.

Superman rose from popular culture - comic books, newspaper strips, radio, television, novels, and movies - but people have so embraced the character that he has now become part of folklore. This transition from popular to folk culture signals the importance of Superman to fans and to a larger American populace. Superman's story has become a myth dramatizing identity, morality, and politics. Many studies have examined the ways in which folklore has provided inspiration for other forms of culture, especially literature and cinema.

Since the 2008 recession began, sales of Atlas Shrugged have surged and the novel (and author Ayn Rand) have landed at the center of American politics. Whether you decide to embrace Ayn Rand's ideas, reject them, or simply want to be able to participate in an informed way in conversations about Rand's ideas, this slim volume will help you understand her revolutionary philosophy and identify the myths circulating about her ideas. Four authors identify some prominent myths, show why they are false, and state the plain facts that the myths conceal.

Fifty years after the sexual revolution, we are told that we live in a time of unprecedented sexual freedom: that if anything, we are too free now. But beneath the veneer of glossy hedonism, millennial journalist Rachel Hills argues, we are controlled by a new brand of sexual convention: one that influences all of us - woman or man, straight or gay, liberal or conservative.

Leo Braudy, a finalist for both the National Book Award and the National Book Critics Circle Award, has won accolades for revealing the complex and constantly shifting history behind seemingly unchanging ideas of fame, war, and masculinity. Continuing his interest in the history of emotion, this book explores how fear has been shaped into images of monsters and monstrosity.

FEAT DESCDescubre con tus hijos los 25 cuentos más mágicos de Perú. Una selección de las historias más entrañables para prosperar mirando al pasado y al futuro. Lo mejor de las tradiciones y las costumbres peruanas para los más pequeños con música de banda sonora, voces de cine y efectos de sonido. Son perfectos tanto para escuchar en casa antes de dormir como en el coche.

¿Le gustan las historias sobre dioses y espíritus, gigantes y monstruos, damiselas en apuros y héroes inteligentes? Puede disfrutar todo esto dentro del folclore africano, en un vasto y variado entramado de historias de cientos de culturas, cada una con sus propias tradiciones y valores.

Два долгих дня, пешком, идет красноармеец Никита Фирсов в родную деревню. В родительском доме встречает его только отец, мать умерла, так и не дождавшись любимого сына с войны. На следующий день происходит встреча Никиты с подругой детства - Любой.

В сборнике "Классика зарубежного рассказа № 17" вас ждут аудиоверсии следующих произведений лучших зарубежных авторов: Ги де Мопассан "Рождественская ночь"; Джером К. Джером "О суете и тщеславии"; А. Конан Дойль "Роковой сундук"; К. Гамсун "Победитель"; О. Генри "Ревматизм"; Р.

В четвертом выпуске аудиоальманаха "Классика зарубежного детективного рассказа" вас ждут аудиоверсии следующих произведений лучших мастеров детективного жанра.

Lokpriya Kahaniya by Subhadra Kumari Chauhan is a collection of beloved stories that have been passed down through generations in India. From the brave and courageous tales of Rani Laxmi Bai and Maharana Pratap to the heartwarming stories of Krishna and Sudama, these timeless tales continue to inspire and captivate audiences of all ages. Chauhan's masterful storytelling transports listeners to a world of heroism, devotion, and sacrifice.

It is wintertime, and the earth is covered with a layer of snow, as smooth as if it were marble cut from a mountain. The sky is high and clear, and the wind as sharp as an elfin-forged sword; the trees stand like white coral, or resemble blooming almond branches, and the air is as fresh as it is in the high Alps. The night is beautiful with streaming northern lights and countless twinkling stars.

В сборник вошли наиболее известные сказки зарубежных писателей: Братья Гримм "Храбрый портняжка"; В. Гауф "Маленький Мук"; Г. Андерсен "Соловей"; Ш. Перро "Золушка"; Д. Харрис "Братец Лис и Братец Кролик"; Р. Киплинг "Слоненок"; О. Уайльд "Преданный друг"; Э.

"Alí Baba y los cuarenta ladrones", "El soldadito de plomo", "La gaita maravillosa", "La dama del lago", y "La princesita que fue convertida en almendro".

"El castillo de iras y no volverás", "El pandero de piel de piojo", "El príncipe desmemoriado" y "El cristo del convite".

"La Ratita Presumida", "El Sapo y el Ratón", "Los Zapatos de Hierro", "Pereza y Testarudez", y "El Príncipe Tomasito y San José".