Popular Science

John Ortved's oral history is the first-ever look behind the scenes at the creation and day-to-day running of the television phenomenon known as The Simpsons, as told by many of the people who produce it.

This program includes an introduction and epilogue read by the author. Blending evidence across science and design, Subtract: The Untapped Science of Less offers a revolution in problem-solving: proving why we overlook subtraction, and how we can access its true potential We pile on “to-dos”...

A different kind of politics for a new kind of society - beyond work, scarcity, and capitalism.

Basketball is the second-most popular sport in the world - an insanely complicated game built on a combination of athleticism, craftiness, rules, intangibles, and superstardom. However, while it's enjoyable to watch, the real reason it works is because it's a game of culture, art, and all the things that make us human. How to Watch Basketball Like a Genius deconstructs the sport from top to bottom and then puts it back together again, detailing its intricacies through reporting and dozens of interviews with experts.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

The Queer Art of Failure is about finding alternatives - to conventional understandings of success in a heteronormative, capitalist society; to academic disciplines that confirm what is already known according to approved methods of knowing; and to cultural criticism that claims to break new ground but cleaves to conventional archives.

In this book, author and independent researcher Isaac Weishaupt presents conspiracy theories and analysis from Stanley Kubrick's most popular films - 2001: A Space Odyssey, A Clockwork Orange, The Shining, and Eyes Wide Shut. Learn all about the conspiracy theory of the secret message Kubrick tried to convey about the occult and the Illuminati before his untimely passing.

Behind every Summer Olympic scoring soccer kick, tennis-ball bounce, and hard-hitting volleyball serve, science is at work. The type of kick used on a soccer ball affects its path. An equestrian leans forward during a jump to help the horse balance. Cyclists wear tight clothing to reduce drag. Find out how science is involved in several popular Summer Olympic events and how athletes take science into account in their quest for the gold medal.

Now a sprawling video game franchise, Resident Evil has kept us on the edge of our seats for decades with its tried-and-true brand of jump scares, zombie action, and biological horror. But even decades after its release, we can't stop revisiting the original's thrills, chills, and sometimes unintentional spills. Pop culture writer and horror cinephile Philip J Reed takes dead aim at 1996's Resident Evil, the game that named and defined the genre we now call "survival horror."

Industry expert Alex Aniel spent two years interviewing key former members of Capcom staff, allowing him to tell the inside story of how Resident Evil was envisioned as early as the late 1980s, how its unexpected and unprecedented success saved the company from financial trouble, how the series struggled at the turn of the century, and, eventually, how a new generation of creators was born after the release of Resident Evil 4.

It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties.

When Dungeons & Dragons was first released to a small hobby community, it hardly seemed destined for mainstream success—and yet this arcane tabletop role-playing game became an unlikely pop culture phenomenon. In Game Wizards, Jon Peterson chronicles the rise of Dungeons & Dragons from hobbyist pastime to mass market sensation, from the initial collaboration to the later feud of its creators, Gary Gygax and Dave Arneson.

This classic work on the rules of sex -- updated for a new generation -- is still as provocative as the day it was published, providing simple explanations for any and all questions about what happens in the bedroom. Sex isn't as complicated as we make it. In Sperm Wars, evolutionary biologist...

The founder of the international Transition Towns movement asks why true creative, positive thinking is in decline, asserts that it's more important now than ever, and suggests ways our communities can revive and reclaim it.

Ghosted follows the journey of paranormal investigations from the Victorian era to the modern day, examining how our fascination with ghost hunting has changed alongside technology and culture. Where we once gathered around tables, observing and recording every movement of the medium, we now take electronic equipment and app-laden phones around haunted locations to catch ghosts digitally.

In 12 Bytes, the New York Times best-selling author of Why Be Happy When You Can Be Normal? Jeanette Winterson draws on her years of thinking and reading about artificial intelligence in all its bewildering manifestations. In her brilliant, laser focused, uniquely pointed, and witty style of storytelling, Winterson looks to history, religion, myth, literature, the politics of race and gender, and computer science, to help us understand the radical changes to the way we live and love that are happening now.

Comedians Larry David and Jerry Seinfeld never thought anyone would watch their silly little sitcom about a New York comedian sitting around talking to his friends. NBC executives didn't think anyone would watch either, but they bought it anyway, hiding it away in the TV dead zone of summer. But against all odds, viewers began to watch, first a few and then many, until nine years later nearly 40 million Americans were tuning in weekly.

In the 1950s, Confidential magazine, America's first celebrity scandal magazine, revealed Hollywood stars' secrets, misdeeds, and transgressions in gritty, unvarnished detail. Deploying a vast network of tipsters to root out stars' sexual affairs, drug use, and sexuality, publisher Robert Harrison destroyed celebrities' carefully constructed images and built a media empire. Confidential became the best-selling magazine on American newsstands in the 1950s, surpassing Time, Life, and the Saturday Evening Post. Confidential's spectacular rise was followed by an equally spectacular fall.

Stephen Hawking’s phenomenal, multimillion-copy bestseller, A Brief History of Time, introduced the ideas of this brilliant theoretical physicist to readers all over the world. Now, in a major publishing event, Hawking returns with a lavishly illustrated sequel that unravels the mysteries of...

It’s everywhere, from commercials to New York Times best-sellers to college (and even younger) classrooms. In fact, pornography has become such a part of normal life in 21st century America that many teens and twenty-somethings have had no more important influence. They are the porn generation, where life’s expectations come from Mouseketeer pop tarts, Victoria’s Secret, internet titillation, and condom-flogging sex education.