Popular Science

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

Why do otherwise intelligent individuals form seething masses of idiocy when they engage in collective action? We may think that the Great Crash of 1929, junk bonds of the '80s, and over-valued high-tech stocks of the '90s are peculiarly 20th century aberrations, but Mackay's classic - first published in 1841 - shows that the madness and confusion of crowds knows no limits, and has no temporal bounds.

In this beguiling, incisive book, critically acclaimed writer Katherine Angel examines the place of fathers in contemporary culture with her characteristic mix of boldness and nuance, asking how the mixture of love and hatred we feel toward our fathers—and patriarchal father figures—can be turned into a relationship that is generative rather than destructive.

"This engaging, conversational book begs to be read aloud, and who better than its author?... Tyson’s warmth and erudition make him a superb narrator of this excellent, thought-provoking book."- Library Journal "Like a spaceship traveling the stars, Tyson's voice flows smoothly as he delivers...

More than half of American adults and more than 75 percent of young Americans believe in intelligent extraterrestrial life. This level of belief rivals that of belief in God. American Cosmic examines the mechanisms at work behind the thriving belief system in extraterrestrial life, a system that is changing and even supplanting traditional religions.

Throughout his genre-defying career as one of the most innovative musicians of our time, iconoclastic guitar player Marc Ribot has consistently defied expectation at every turn. Here, in his first collection of writing, we see that same uncompromising sensibility at work as he playfully interrogates our assumptions about music, life, and death. Through essays, short stories, and the occasional unfilmable film "mistreatment" that showcase the sheer range of his voice, Unstrung captures an artist whose versatility with words rivals his dexterity onstage.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Carl von Clausewitz was a Prussian general and military theorist. On War (also widely known by its German name Vom Kriege) is considered to be Clausewitz’s magnum opus, despite the fact it remained unfinished at the time of his death. Published posthumously between 1832 and 1835 by Clausewitz’s wife, On War delivers a deep insight into various concepts and schools of thought connected to war. Using a vast amount of historical examples, Clausewitz explores the political, philosophical, and ethical implications of war.

Interstellar, from acclaimed filmmaker Christopher Nolan, takes us on a fantastic voyage far beyond our solar system. Yet in The Science of Interstellar, Kip Thorne, the physicist who assisted Nolan on the scientific aspects of Interstellar, shows us that the movie's jaw-dropping events and stunning, never-before-attempted visuals are grounded in real science. Thorne shares his experiences working as the science adviser on the film and then moves on to the science itself.

In this grand poetic vision of the universe, Lawrence Krauss tells the dramatic story of the discovery of the hidden world that underlies reality - and our place within it. Reality is not what you think or sense - it’s weird, wild, and counterintuitive, and its inner workings seem at least as implausible as the idea that something can come from nothing. With his trademark wit and accessible style, Krauss leads us to realms so small that they are invisible to microscopes, to the birth and rebirth of light, and into the natural forces that govern our existence.

For over 40 years, Carlos Castaneda’s The Teachings of Don Juan has inspired audiences to expand their world view beyond traditional Western forms. Originally published as Castaneda’s master’s thesis in anthropology, Teachings documents Castaneda’s supposed apprenticeship with a Yaqui Indian sorcerer, don Juan Matus. Dividing the work into two sections, Castaneda begins by describing don Juan’s philosophies, then continues with his own reflections.

Written for those with no physics background, Paul Levy's latest book, The Quantum Revelation: A Radical Synthesis of Science and Spirituality, is for those who have heard that quantum physics is a fascinating subject but don't quite understand how or why.

Le banquet du savoir est ouvert ! Il est temps pour vous de fréquenter les plus grands : Socrate, De Vinci, Louis XIV, Einstein, Marilyn ou Pelé ! " La culture, disait Edouard Herriot, homme d'Etat et fin lettré, c'est ce qui reste quand on a tout oublié. " Exemples et chiffres à l'appui, ce livre vous permettra d'assouvir votre appétit de connaissance et d'assimiler des milliers de faits sur les sujets les plus divers : Histoire et géographie, Arts et littérature, Sciences, techniques et vie quotidienne, Sports loisirs et divertissements, Religion, Philosophie et société...

Originally published in 1979, the first volume of the best-selling "Gonzo Papers" is now back in print. The Great Shark Hunt is Dr. Hunter S. Thompson's largest and, arguably, most important work, covering Nixon to napalm, Las Vegas to Watergate, Carter to cocaine. These essays offer brilliant commentary and outrageous humor, in signature Thompson style. Thompson's razor-sharp insight and crystal clarity capture the crazy, hypocritical, degenerate, and redeeming aspects of the explosive and colorful '60s and '70s.

The author of the #1 New York Times bestseller The Anxious Generation shows how a deeper understanding of the world's philosophical wisdom can enrich and transform our lives The Happiness Hypothesis is a book about ten Great Ideas. Each chapter is an attempt to savor one idea that has been...

In this absorbing and frequently contentious book, Roger Penrose puts forward his view that there are some facets of human thinking that can never be emulated by a machine. The book's central concern is what philosophers call the "mind-body problem". Penrose examines what physics and mathematics can tell us about how the mind works, what they can't, and what we need to know to understand the physical processes of consciousness.

From the early development of recorded and transmitted sound, DJs have been shaping the way we listen to music and the record industry. This book tracks down the inside story on some of music's most memorable moments. Focusing on the club DJ, the book gets firsthand accounts of the births of disco, hip-hop, house, and techno. Visiting legendary clubs like the Peppermint Lounge, Cheetah, the Loft, Sound Factory, and Ministry of Sound, and with interviews with legendary DJs, Last Night a DJ Saved My Life is a lively and entertaining account of musical history.

Tom Wolfe - one of the 20th century’s foremost voices in cultural criticism - went from local news reporter to international icon in 1968, with the publication of The Electric Kool-Aid Acid Test. Now voiced with vivacity and vigor by Audible Hall of Fame narrator Luke Daniels, the non-fiction swan-dive delves into the world of hippies, hedonism, and everything in between.

Video game sales as a whole have continued to grow, now raking in twice as much money per year as the entire film industry, and countless psychologists have turned their attention to the effects gaming has on us: our confidence, our identity, and our personal growth. The Psychology of Zelda applies the latest psychological findings, plus insights from classic psychology theory, to Link, Zelda, Hyrule, and the players who choose to wield the Master Sword.

Dish up the red meat, eggs, and whole milk! In this well-researched and captivating narrative, veteran food writer Nina Teicholz proves how everything we've been told about fat is wrong. For decades, Americans have cut back on red meat and dairy products full of "bad" saturated fats. We obediently complied with nutritional guidelines to eat "heart healthy" fats found in olive oil, fish, and nuts, and followed a Mediterranean diet heavy on fruits, vegetables, and grains. Yet the nation's health has declined. What is going on?