Popular Science

From three-inch fang blennies to thirty-foot prehistoric crocodiles, from gaboon vipers to Neanderthals, Bite is a fascinating journey through the natural, scientific, and cultural history of something right in front of—or in—our faces: teeth. In Bite, zoologist Bill Schutt makes a...

Noah Lefevre, creator of Polyphonic, explores how our favorite music does more than entertain. From Aretha Franklin carving out her own space in what had been considered a man's world by reworking the chauvinistic lyrics to the 1967's hit "Respect," to Doja Cat's successful backlash against toxic fans of the digital age; from a broken amplifier on "Rocket 88" ushering in the distorted sounds of rock n' roll, to Kendrick Lamar's release of "Alright," which became the unofficial anthem to the BLM protests-each song mirrors the strife, change and progress of our country's narrative.

This audio edition is read by the author, Andrew Gold, and includes an exclusive author Q&A. "Andrew Gold is the new Jon Ronson. Smart, funny, brave and deeply thoughtful, The Psychology of Secrets is an absolute must read" - Will Storr, bestselling author of The Status Game and The Science of...

Memes have been part of computer-assisted communication almost since the development of the first consumer browser (the "World Wide Web") in 1990. This book seeks to explain how memes influence societies and cultures beyond the confines of social networking services. It will begin by reviewing the fundamental definitions that frame discussions about memes in popular culture and academic research. There will be a connection between theoretical concepts about memes and the memetic content itself.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Along with Batman, Spider-Man, and Superman, the Joker stands out as one of the most recognizable comics characters in popular culture. While there has been a great deal of scholarly attention on superheroes, very little has been done to understand supervillains. This is the first academic work to provide a comprehensive study of this villain, illustrating why the Joker appears so relevant to audiences today.

Elton John is not only "still standing," he is a living superlative, the ultimate record-breaking, award-winning survivor of the great era of pop and rock music that he helped to shape during his six decades in the music industry. Yet few of his numerous biographies and song guides take him as a historical subject worthy of scholarly study. In contrast, On Elton John approaches the artist seriously and analytically, while still couched in a highly accessible style.

What does it mean to be human in the 21st century? How do we be real people in a world of online personas and "authentic" simulated experiences? In this innovative examination of our present reality, award-winning writer Laurence Scott charts the ways our traditional mental models of the world have started to fray. Effortlessly applying philosophy to the quotidian, Scott "makes banal things shimmer with meaning" (Guardian).

Martin A. Lee traces the dramatic social history of marijuana, from its origins to its emergence in the 1960s as a defining force in a culture war that has never ceased. Lee describes how the illicit marijuana subculture overcame government opposition and morphed into a dynamic, multibillion-dollar industry. Colorful, illuminating, and at times irreverent, this is a fascinating listen for recreational users and patients, students and doctors, musicians and accountants, Baby Boomers and their kids, and anyone who has ever wondered about the secret life of this ubiquitous herb.

Masiosare, nuestro extraño enemigo, es un libro que hace una serie de viajes al pasado de México y la mente de los mexicanos, para comprender los mitos y traumas que nos destruyen como país y nos dividen como pueblo. En un México que no cesa de destruirse a sí mismo, Juan Miguel Zunzunegui hace, en esta revisión histórica, el llamado a la paz y la colaboración que el país necesita para sobrevivir.

When twelve-year-old Anne Shirley came to Avonlea, she quickly won everyone’s heart. Now, she’s five years older, almost a woman, and about to embark on a new adventure: becoming the teacher in her old Avonlea school. It’s an exciting year as Anne struggles to win over all her students, welcomes two new members to her family, and feels the first stirrings of love.

Cool had a lot to do with sex, sex appeal, and sex roles. Girls have never received enough credit for the fantastic leap of the mind they took in the 60s. In these post-women's-power days, we've come to take a lot for granted. But when the 17-year-old girl from the comfortable home started adopting some of the attitudes of the black jazz musician, the lessons of centuries of class and gender indoctrination were dumped in the trash along with the pink plastic curlers.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

It is increasingly in the media, but what exactly is culture jamming and how does it work? Culture jamming is a form of protest in which advertisements and other media messages are re-arranged or parodied in humorous or disturbing ways. The term covers a range of practices, including sabotaging billboards, spoofing well-known ads, and hoaxing the mainstream media.

Learn about your world with iMinds Specialist Series. Have a particular interest? Recognize gaps in your knowledge? iMinds Specialist works across each of our 12 categories bringing you targeted information to broaden your mind.

Pop Culture, Volume 1, looks at the history of fireworks, the role of culture jamming, the phenomenon of the flash mob, the dance style called krumping, the "mocumentary" film genre, and the street art called Stencil Art.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

Learn about the idea that everyone has 15 minutes of fame with iMinds insightful audio knowledge series.

Commenting on the increasingly fleeting nature of celebrity, in 1968 artist Andy Warhol quipped: "In the future, everyone will be world-famous for 15 minutes." In a 21st-century world of reality TV and youtube, it appears Warhol's prediction has come true. The changing nature of celebrity over time is an interesting backdrop to today's short-lived fame.

Let's zoom in to the Internet, that magnificent new world for latter-day explorers, so much more vast than any realm discovered by Columbus or Magellan. Zealous enthusiasts point to how much more knowledge the average person can access, predicting better students, better workers, better minds and citizenship. Pessimists perceive a dumbing down that spread users too thin, resulting in shallowness that could be lethal to politics, to clear thinking. Is Google making us stupid? Let's weigh the evidence.

The air conditioner is often hailed as one of the modern world's greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people's food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the "Apparatus for Treating Air," everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple.

The Psychology of Elden Ring offers a deep dive into the captivating world of Elden Ring, exploring the game's rich psychological themes and implications. This insightful book is packed with fascinating analysis, research, and theories that will appeal to both gamers and psychology enthusiasts alike.