Popular Science

Welcome fledging Social Climbers! Allow us to show you the way. Birds do it, bees do it, even educated fleas do it. So what’s the big deal? You shouldn’t be punished for wanting to improve your lot in life! This is America, after all. In the grand tradition of True Prep and The Hipster Handbook, The Social Climber’s Bible will teach you everything you need to know to become a pro Mountaineer.

From its first publication in 1992, Men, Women, and Chain Saws has offered a groundbreaking perspective on the creativity and influence of horror cinema since the mid-1970s. Investigating the popularity of the low-budget tradition, Carol Clover looks in particular at slasher, occult, and rape-revenge films. Although such movies have been traditionally understood as offering only sadistic pleasures to their mostly male audiences, Clover demonstrates that they align spectators not with the male tormentor, but with the females tormented.

New York Times best-selling author, comedian, and actor Patton Oswalt shares his entertaining memoir about coming of age as a performer and writer in the late '90s while obsessively watching classic films at the legendary New Beverly Cinema in Los Angeles. Between 1995 and 1999, Patton Oswalt lived with an unshakeable addiction. It wasn't drugs, alcohol, or sex. It was film.

This explosively entertaining memoir abounds in gossip, satire, historical apercus, and trenchant observations. Vidal’s compelling narrative weaves back and forth in time, providing a whole view of the author’s celebrated life, from his birth in 1925 to today, and features a cast of memorable characters - including the Kennedy family, Marlon Brando, Anais Nin, and Eleanor Roosevelt.

In an increasingly polarized society, and in the midst of seemingly endless culture wars, our civil discourse appears to be in shambles. What are we to do? If a lack of conversation is the primary culprit of the current state, then perhaps intentionally engaging in debate and discussion will lead us in the right direction. From race and police brutality, to concepts of beauty and the body, to sex and dating, Let's Agree to Disagree is an endeavor to revive cultural dialogues from hostility to civility.

Will Castro, star of Velocity Channel's Unique Rides and one of the most popular car customizers in America, has achieved the American Dream, finding great success doing something he loves. He has worked with marquee names in entertainment, and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film, and television.

Birds are highly intelligent animals, yet their intelligence is dramatically different from our own and has been little understood. As we learn more about the secrets of bird life, we are unlocking fascinating insights into memory, relationships, game theory, and the nature of intelligence itself. The Thing with Feathers explores the astonishing homing abilities of pigeons, the good deeds of fairy-wrens, the influential flocking abilities of starlings, the deft artistry of bowerbirds, the extraordinary memories of nutcrackers, and other mysteries.

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Darwin had his theory of evolution, and David Bianculli has his. Bianculli's theory has to do with the concept of quality television: what it is and, crucially, how it got that way. In tracing the evolutionary history of our progress toward a Platinum Age of Television - our age, the era of The Sopranos and Breaking Bad and Mad Men and The Wire and Homeland and Girls - he focuses on the development of the classic TV genres.

Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.

When Bronwen Dickey brought her new dog home, she saw no traces of the infamous viciousness in her affectionate, timid pit bull. Which made her wonder: How had the breed - beloved by Teddy Roosevelt, Helen Keller, and TV's Little Rascals - come to be known as a brutal fighter? Her search for answers takes her from 19th-century New York City dogfighting pits - the cruelty of which drew the attention of the recently formed ASPCA - to early 20th-century movie sets where pit bulls cavorted with Fatty Arbuckle and Buster Keaton.

Generation П - роман Виктора Пелевина о поколении россиян, которое взрослело и формировалось во времена политических и экономических реформ 1990-х годов. Когда главной мечтой молодежи было, чтобы свободный и поэтому запрещённый мир с той стороны океана вошел в их жизнь. Через 10 лет мечта сбылась.

A horror-story history of capitalism and its relationship to the haunted and the gothic, and a manifesto of Gothic Marxism, which finds revolutionary hope in the nightmare of modernity. What does it mean to see horror in capitalism? What can horror tell us about the state and nature of capitalism?

The '90s was the decade when British culture reclaimed its position at the artistic centre of the world. Not since the 'Swinging Sixties' had art, comedy, fashion, film, football, literature and music interwoven into a blooming of national self-confidence. It was the decade of Lad Culture and Girl Power, of Blur vs Oasis. When fashion runways shone with British talent, Young British Artists became household names, football was 'coming home' and British film went worldwide.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

The advent of the internet has been one of the most significant technological developments in history. In this thought-provoking and ground-breaking work David Eagleman, author of international best seller Sum, presents six ways in which the net saves us from major existential threats: pandemics, poor information flow, natural disasters, political corruption, resource depletion and economic meltdown.

Ever wonder why glum rock à la Nirvana became popular in the immediate aftermath of the Cold War, or why gastropubs that serve organic kumquat have replaced all-American chain restaurants like Applebee’s as the trendiest dining establishments? Can the tennis rivalry between John McEnroe and Björn Borg shed light on the type of sadness inherent to success? And what’s the connection between the music of the bands Weezer and the Presidents of the United States of America?

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of Internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, 'Gangnam Style', the 'Bed Intruder' song, an ASAPscience explainer, Rebecca Black's 'Friday', or the 'Evolution of Dance', Kevin Allocca's Videocracy reveals how these beloved videos and famous trends - and many more - came to be and why they mean more than you might think.

The Science of Superheroes takes a lighthearted but clear-headed look at the real science that underlies some of the greatest superhero comic books of all time, including Spider-Man, Batman, Fantastic Four, and many more. Each chapter presents the story of the origin of one or more superheroes and asks intriguing questions that lead to fascinating discussions about the limits of science, the laws of nature, and the future of technology.

About 15 percent of all Americans are estimated to be Marijuana smokers, and 56 million have tried it at least once. These figures have been published so often that it's easy to get the impression that marijuana smoking is one of the more secure 60s legacies. The trouble is that the statistics one always hears about relate to those who try or use marijuana. And the fact that those figures are staggering only makes it seem all the more surprising that a dramatic number of people have stopped using the drug.