Popular Science

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

This selection of essays from K-Punk: The Collected and Unpublished Writings of Mark Fisher (2004-2016) brings together the best of Fisher's political writing. K-Punk: Politics shows Fisher at his most combative and incendiary, wrangling with the contradictions and complexities of capitalism and setting out the way forward into a more just, fair, and equal future for all.

As geek culture goes mainstream - from Game of Thrones to the Avengers - it's never been more important to look at the role women play in it and the future they're helping to create. And Kameron is the smart, funny, and profane voice we need to guide listeners through the world of fandom and the coming revolution in pop culture.

Acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, "sticking to sports" is not an option - not when our taxes are paying for the stadiums, and college athletes aren't getting paid at all. But simply quitting a favorite team won't change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society.

Discover and understand the key ideas that underpin the core science of chemistry and learn about the great minds who uncovered them. Written in plain English, The Chemistry Book is packed with short, pithy explanations of some of the most historic moments in science, from the birth of atomic...

Once considered an outdated embarrassment, demands for exorcism have increased since the mid-twentieth century, becoming a popular product in our therapeutic marketplace and a weapon against groups that resist state, corporate, and ecclesiastical powers. Are the 'possessed' suffering from mental health problems? Is the world falling victim to the devil and demons? Charting the history of exorcism in an allegedly secular age, Purging the Devil is an inquiry into the nature of belief and a meditation on our fascination with evil.

Frank Sinatra. Dean Martin. Sammy Davis, Jr. Peter Lawford. Joey Bishop. They call themselves The Clan. But to an awed world, they are known as The Rat Pack. They had it all. Fame. Gorgeous women. A fabulous playground of a city and all the money in the world. The backing of fearsome crime lords and the blessing of the President of the United States. But the dark side - over the thin line between pleasure and debauchery, between swinging self-confidence and brutal arrogance - took its toll. In four years, their great ride was over, and showbiz was never the same.

The primal image of the black-caped vampire Dracula has become an indelible fixture of the modern imagination. It's recognition factor rivals, in its own perverse way, the familiarity of Santa Claus. In this critically acclaimed excursion through the life of a cultural icon, David Skal maps out the archetypal vampire's relentless trajectory from Victorian literary oddity to movie idol to cultural commodity, digging through the populist veneer to reveal what the prince of darkness says about us all.

In Weird Earth: Debunking Strange Ideas About Our Planet, Donald R. Prothero demystifies these conspiracies and offers answers to some of humanity's most outlandish questions. Applying his extensive scientific knowledge, Prothero corrects misinformation that con artists and quacks use to hoodwink others about geology - hollow earth, expanding earth, and bizarre earthquakes-and mystical and paranormal happenings - healing crystals, alien landings, and the gates of hell.

Ghosted follows the journey of paranormal investigations from the Victorian era to the modern day, examining how our fascination with ghost hunting has changed alongside technology and culture. Where we once gathered around tables, observing and recording every movement of the medium, we now take electronic equipment and app-laden phones around haunted locations to catch ghosts digitally.

Discover the new science behind warfare in Warhead, written and read by Dr .Nicholas Wright, leading neuroscientist and adviser to the Pentagon. Why did France lose to the Nazis, despite its defenders having more tanks, troops, and guns? How did we bring peace to Germany after World War Two? How...

While the Western was dying a slow death across the cultural landscape, it was blazing back to life as a video game in the early twenty-first century. Rockstar Games' Red Dead franchise, beginning with Red Dead Revolver in 2004, has grown into one of the most critically acclaimed video game franchises of the twenty-first century. Red Dead Redemption: History, Myth, and Violence in the Video Game West offers a critical, interdisciplinary look at this cultural phenomenon at the intersection of game studies and American history.

A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.

Fight Like a Physicist provides an in-depth, sometimes whimsical look into the physics behind martial arts for sport and self-defense. Whether you are an experienced martial artist or a curious enthusiast, this book can give you an "unfair advantage" by unraveling the complex science of effective fighting techniques and examining the core principles that make them work.

Birds are highly intelligent animals, yet their intelligence is dramatically different from our own and has been little understood. As we learn more about the secrets of bird life, we are unlocking fascinating insights into memory, relationships, game theory, and the nature of intelligence itself. The Thing with Feathers explores the astonishing homing abilities of pigeons, the good deeds of fairy-wrens, the influential flocking abilities of starlings, the deft artistry of bowerbirds, the extraordinary memories of nutcrackers, and other mysteries.

What was the real significance of William James's breakdown? Of the anti-Semitism in T.S. Eliot's writing? At each step in his latest journey through American cultural history, Menand has an original point to make.

This is his story, or, rather, stories - lots of them, and all gut-punchingly hilarious, from that first far reach into a girl's tight jeans to turning forty with a cataclysmic party. In between you’ll hear about acid trips, threesomes, Nazi skinheads, his band Anal Chinook (Inuit for “warm wind”), Martians in northern Canada, throwing pedophiles in jail, dinner with the Clash, what happens when you crash Bill Maher's show wasted, and the true story of Vice magazine.

Comedians Larry David and Jerry Seinfeld never thought anyone would watch their silly little sitcom about a New York comedian sitting around talking to his friends. NBC executives didn't think anyone would watch either, but they bought it anyway, hiding it away in the TV dead zone of summer. But against all odds, viewers began to watch, first a few and then many, until nine years later nearly 40 million Americans were tuning in weekly.

Basketball is the second-most popular sport in the world - an insanely complicated game built on a combination of athleticism, craftiness, rules, intangibles, and superstardom. However, while it's enjoyable to watch, the real reason it works is because it's a game of culture, art, and all the things that make us human. How to Watch Basketball Like a Genius deconstructs the sport from top to bottom and then puts it back together again, detailing its intricacies through reporting and dozens of interviews with experts.

Toxic culture is eroding our sense of belonging, community and well-being. Our capacity to collaborate and innovate together is also being undermined by the rising incivility and divisiveness. We need each other to address the complex challenges facing our cities and communities—from the infrastructure deficit to climate change, homelessness, mental health and addiction issues. To thrive, our local democracies depend on our ability to revive the art of living and working well together.