Popular Science

You may have watched hundreds of episodes of The Simpsons (and its sister show Futurama) without ever realizing that cleverly embedded in many plots are subtle references to mathematics, ranging from well-known equations to cutting-edge theorems and conjectures. That they exist, Simon Singh reveals, underscores the brilliance of the shows’ writers, many of whom have advanced degrees in mathematics in addition to their unparalleled sense of humor.

A riveting saga in the history of rock ‘n’ roll: the decades-long rivalry between the two men who innovated the electric guitar’s amplified sound - Leo Fender and Les Paul - and their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built.

It’s everywhere, from commercials to New York Times best-sellers to college (and even younger) classrooms. In fact, pornography has become such a part of normal life in 21st century America that many teens and twenty-somethings have had no more important influence. They are the porn generation, where life’s expectations come from Mouseketeer pop tarts, Victoria’s Secret, internet titillation, and condom-flogging sex education.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

In Trudeau’s Kitchen is a shocking revelation of how an ordinary citizen can become the target of not only the political world—but of an invisible empire of covert systems, governmental agencies, and even the corporations we depend on daily. Brown’s story exposes the dark arsenal wielded by power-brokers to direct human consciousness through cyber-manipulation, algorithmic polarization, and targeted surveillance.

This classic work on the rules of sex -- updated for a new generation -- is still as provocative as the day it was published, providing simple explanations for any and all questions about what happens in the bedroom. Sex isn't as complicated as we make it. In Sperm Wars, evolutionary biologist...

Raise your hand if you cringe at the sound of your own voice, worry that you actually do sound like your mother, or have spent a sleepless night wondering if your inner and outer voices are in sync. Now, hands down, headphones on. Lake Bell is going to tell you why you’re not alone and why your voice matters in the most deeply personal ways. Inside Voice unpacks the writer-director-producer-actor’s obsession with voice and all its permutations.

In her first book, How to Do Nothing, Jenny Odell wrote about the importance of disconnecting from the “attention economy” to spend time in quiet contemplation. But how can we reclaim our time? In order to answer this seemingly simple question, Odell took a deep dive into the fundamental structure of our society and found that the clock we live by was built for profit, not people. This is why our lives, even in leisure, have come to seem like a series of moments to be bought, sold, and processed ever more efficiently.

Discover the science behind the most popular sci-fi franchise of all time. Capturing the imagination and hearts of crowds worldwide, Star Wars is a fantastic feat of science fiction and fantasy. We marvel at the variety of creatures and technology and the mystery behind the force. But how much of the Star Wars world is rooted in reality? Could we see some of the extraordinary inventions materialize in our world?

In Eating the Dinosaur, Klosterman is more entertaining and incisive than ever. Whether he's dissecting the boredom of voyeurism, the reason why music fan's inevitably hate their favorite band's latest album, or why we love watching can't-miss superstars fail spectacularly, Klosterman remains obsessed with the relationship between expectation, reality, and living history. It's amateur anthropology for the present tense, and sometimes it's incredibly funny.

The Disneyland Story: The Unofficial Guide to the Evolution of Walt Disney's Dream is the story of how Walt Disney's greatest creation was conceived, nurtured, and how it grew into a source of joy and inspiration for generations of visitors. Despite his successors' battles with the whims of history and their own doubts and egos, Walt's vision maintained momentum, thrived, and taught future generations how to do it Walt Disney's way.

When Max Marshall arrived on the campus of the College of Charleston in 2018, he hoped to investigate a small-time fraternity Xanax trafficking ring. Instead, he found a homicide, several student deaths, and millions of dollars circulating around the Deep South. He also opened up an elite world hidden to outsiders. Behind the pop culture cliches of “Greek life” lies one of the major breeding grounds of American power: 80 percent of Fortune 500 executives, 85 percent of Supreme Court justices, and all but four presidents since 1825 have been fraternity members.

More than half a century after humans first walked on the Moon, exciting new space adventures are in the works. Thanks to major advances in rocketry, robotics, and other space technologies, humanity is on the verge of returning to the Moon, exploring Mars, building permanent orbiting space stations, expanding space tourism, and pushing the boundaries of exploration throughout the solar system and beyond. The Future of Space Exploration explores these exciting developments in 12 half-hour episodes, hosted by aerospace engineer and executive Dr. Ariel Ekblaw.

From one of the most acclaimed and profound writers in the world of comics comes a thrilling and provocative exploration of humankind's great modern myth: the superhero. In this exhilarating work of a lifetime, Grant Morrison draws on art, science, mythology, and his own astonishing journeys through this shadow universe to provide the first true history of the superhero - why they matter, why they will always be with us, and what they tell us about who we are... and what we may yet become.

Bestselling author James Kaplan redefines Frank Sinatra in a triumphant new biography that includes many rarely seen photographs. Frank Sinatra was the best-known entertainer of the twenti­eth century—infinitely charismatic, lionized and notori­ous in equal measure.

Behind every Summer Olympic scoring soccer kick, tennis-ball bounce, and hard-hitting volleyball serve, science is at work. The type of kick used on a soccer ball affects its path. An equestrian leans forward during a jump to help the horse balance. Cyclists wear tight clothing to reduce drag. Find out how science is involved in several popular Summer Olympic events and how athletes take science into account in their quest for the gold medal.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

Even if you’ve never played Dungeons & Dragons, you probably know someone who has: the game has had a profound influence on our culture, and 2014 marks the intriguing role-playing phenomenon’s 40th anniversary. Released decades before the Internet and social media, Dungeons & Dragons inspired one of the original nerd subcultures and is still revered by more than 30 million fans. Now, the authoritative history and magic of the game are revealed by an award-winning journalist and lifelong D&D player.

We live in a culture of casual certitude. This has always been the case, no matter how often that certainty has failed. Though no generation believes there's nothing left to learn, every generation unconsciously assumes that what has already been defined and accepted is (probably) pretty close to how reality will be viewed in perpetuity. And then, of course, time passes. Ideas shift. Opinions invert. What once seemed reasonable eventually becomes absurd, replaced by modern perspectives that feel even more irrefutable and secure - until, of course, they don't.

Dreaming the Beatles is not another biography of the Beatles or a song-by-song analysis of the best of John and Paul. It isn't another exposé about how they broke up. It isn't a history of their gigs or their gear. It is a collection of essays telling the story of what this ubiquitous band means to a generation who grew up with the Beatles' music on their parents' stereos and their faces on T-shirts. What do the Beatles mean today? Why are they more famous and beloved now than ever? Find out.