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New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Cole Randolph was just trying to have a fun time with his friends on Halloween (and maybe get to know Jenna Hunt a little better). But when a spooky haunted house turns out to be a portal to something much creepier, Cole finds himself on an adventure on a whole different level.

Cole Randolph ventures to a new kingdom as he continues his search for his friends - and pursues his quest to mend what has gone awry with the magic in The Outskirts. Can he overcome the challenges ahead, or will he be stranded forever in a world between reality and imagination?

A bag of chips. That's all 16-year-old Rashad is looking for at the corner bodega. What he finds instead is a fist-happy cop, Paul Galluzzo, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's resistance to leave the bodega as resisting arrest, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to STAY STILL as ordered.

He really just likes to liven things up at school -- and he's always had plenty of great ideas. When Nick learns some interesting information about how words are created, suddenly he's got the inspiration for his best plan ever: the frindle. Who says a pen has to be called a pen? Why not call it a frindle? Things begin innocently enough as Nick gets his friends to use the new word. Then other people in town start saying frindle. Soon the school is in an uproar, and Nick has become a local hero.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

Trapped in a world where magic is powerful and dreams are real, Cole's epic adventure comes to a close in book five of the New York Times best-selling "fanciful, action-packed adventure" series (Publishers Weekly), from the author of the Fablehaven and Beyonders series. Cole and his friends are pushed to the limit in this finale to the best-selling Five Kingdoms series. Will they finally be able to restore magic to the world of the Outskirts and find their way back home?

Cole Randolph never meant to come to The Outskirts, but when his friends were kidnapped on Halloween he had to try and save them. Now he’s trapped in a world that lies between wakefulness and dreaming, reality and imagination, life and death. Cole’s search for his friends has led him to Elloweer, another of the five kingdoms that make up The Outskirts.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

She could save the world - or destroy it. Sixteen-year-old Evangeline 'Evie' Greene leads a charmed life, until she begins experiencing horrifying hallucinations. When an apocalyptic event decimates her Louisiana hometown, Evie realizes her hallucinations were actually visions of the future - and they're still happening. Fighting for her life and desperate for answers, she must turn to her wrong-side-of-the-bayou classmate: Jack Deveaux. But she can't do either alone.

Cole is about to face his biggest peril yet. Since arriving in the Outskirts, Cole and his friends have fought monsters, challenged knights, and battled rampaging robots. But none of that has prepared them for Necronum. In this haunting kingdom, it’s hard to tell the living from the dead, and secret pacts carry terrifying risks. Within Necronum lies the echolands, a waystation for the departed where the living seldom venture. Still separated from his power, Cole must cross to the echolands and rely on his instincts to help rescue his friends.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

A bag of chips. That's all 16-year-old Rashad is looking for. What he finds instead is a fist-happy cop, Paul, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to stay still as ordered. But how can you stay still when someone is pounding your face into the pavement?

Michael, Taylor, Ostin, and the rest of the Electroclan head to China in search of a girl who may have discovered why Michael and his friends became electric. Her name is Lin Julung, or Jade Dragon, and she’s a child prodigy with an IQ higher than Einstein's - and Ostin’s. But Hatch gets to her first, and the Elgen are holding her prisoner in their Taiwan Starxource plant. Now the Voice wants Michael and the Electroclan to go to Taiwan and free her before Hatch can realize his dreams of an army of electric children.

There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide...well, it doesn't get any better than that. In the opening installments of the Zach and Zoe Mysteries, best-selling author Mike Lupica begins a series for a new and younger audience, introducing listeners to a sports-loving detective duo who can swing for the fences and catch the culprit in one fell swoop.

The Keepers of the School - known to their friends as Ben, Jill, and Robert - have one last chance to save their school before it’s torn down to make room for a seaside amusement park. But their nemeses, Janitors Lyman and Wally, are just as determined to keep the kids out of the way and the demolition on schedule. One way or the other, this battle is about to come to a head. When all is said and done, will the school still be standing? Or will everything the Keepers have fought for be destroyed?

Max Walker is a golden boy. Attractive, intelligent, and athletic, he's the perfect son. Max's mother, a highly successful criminal lawyer, is determined to maintain the facade of effortless excellence she has constructed through the years. Now that the boys are getting older, now that she won't have as much control, she worries that the facade might soon begin to crumble. Adding to the tension, her husband, Steve, has chosen this moment to stand for election to Parliament. The Walkers are hiding something, you see. Max is special. Max is different. Max is intersex.

Ted Hammond loves a good mystery, and in the spring of his fifth-grade year, he's working on a big one. How can his school in the little town of Plattsford stay open next year if there are going to be only five students? Out here on the Great Plains, in western Nebraska, everyone understands that if you lose the school, you lose the town.

In Eating the Dinosaur, Klosterman is more entertaining and incisive than ever. Whether he's dissecting the boredom of voyeurism, the reason why music fan's inevitably hate their favorite band's latest album, or why we love watching can't-miss superstars fail spectacularly, Klosterman remains obsessed with the relationship between expectation, reality, and living history. It's amateur anthropology for the present tense, and sometimes it's incredibly funny.