Popular Science

Horror films promise an experience: fear. But how exactly do filmmakers pull this off? The truth is, there's more to it than just loud noises and creepy images. With the affection of a true horror fan and the critical analysis of a scientist, Nesseth explains how audiences engage horror with both their brains and bodies, and teases apart the elements that make horror films tick. Nightmare Fuel covers everything from jump scares to creature features, serial killers to the undead, and the fears that stick around to those that fade over time.

For more than a decade, New York University president John Sexton has used baseball to illustrate the elements of a spiritual life in a wildly popular course at NYU. Using great works of baseball literature as well as the actual game’s fantastic moments, its legendary characters, and its routine rituals - from the long-sought triumph of the 1955 Brooklyn Dodgers to the heroic achievements of players like the saintly Christy Mathewson and the sinful Ty Cobb to the loving intimacy of a game of catch between a father and son - Sexton teaches that through the game we can touch the spiritual dimensions of life.

An essential, encylopedic introduction to physics, chemistry, and biology. You'll be firing on all cylinders with this science spectacular! The exciting exploration of biology, chemistry, and physics is vital reading for curious minds. Science becomes simple and straightforward, so you never get...

Known to mankind since prehistoric times, opium is arguably the oldest and most widely used narcotic. Opium: A History traces the drug's astounding impact on world culture - from its religious use by prehistoric peoples to its influence on the imaginations of the Romantic writers; from the earliest medical science to the Sino-British opium wars.

Millions of people go to enormous lengths to achieve fame. Fame is woven into our lives in ways that may have been unimaginable in years past. Mining decades of experience, writer, director, producer, and actress Justine Bateman writes a visceral, intimate look at the experience of Fame. Combining the internal reality-shift of the famous, theories on the public’s behavior at each stage of a famous person’s career, and the experiences of other famous performers, Bateman takes the listener inside and outside the emotions of Fame.

The world needs to change. We have unleashed an ecological mega-crisis which is threatening the future of life on Earth. The actions we take over the next decade are critical. They will determine the destiny of our descendants and the fate of our world. How Soon Is Now presents a compelling manifesto for personal and planetary change. It proposes a revolutionary new narrative for a unified social movement. Through global cooperation, we can face this collective threat ecologically, socially, politically and spiritually.

With Redeeming Features, set mainly in New York, London, Arizona, and various parts of Europe, British designer Nicholas Haslam has written a completely engaging memoir about pretty much everyone you have ever heard of anywhere in the 20th and 21st centuries. Like a "WASP Zelig", from the 1950s until 2008, the frenetically social and ebullient Haslam has managed, according to Vanity Fair, to "pop up from decade to decade alongside some of the most fascinating people in our cultural history."

It’s everywhere, from commercials to New York Times best-sellers to college (and even younger) classrooms. In fact, pornography has become such a part of normal life in 21st century America that many teens and twenty-somethings have had no more important influence. They are the porn generation, where life’s expectations come from Mouseketeer pop tarts, Victoria’s Secret, internet titillation, and condom-flogging sex education.

A neuroscientist explores how trauma impacts the brain, especially for women—and how we can learn to heal ourselves Everyone experiences trauma. Whether a specific harrowing event or a series of stressful moments that culminate over time, trauma can echo and etch itself into our brain as we...

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

American philosopher and psychologist William James was considered one of the late 19th century's leading thinkers and the "Father of American Psychology". This collection of essays includes four on James' belief that religious faith is an acceptable way of viewing the world, despite the absence of empirical evidence; the remaining papers include a discussion of the important contributions of individuals to society, a criticism of Hegelisms, and his curiosity in the matter of psychical research.

Goodbye, Guns N' Roses is a genre-rattling attempt to explain the appeal of America's most divisive rock band. While it includes uncharted history and the self-lacerating connoisseurship of a Guns N' Roses fetishist, it is not a recycled chronicle - this book is a deconstruction of myth, one that blends high and low art sketches to examine how Guns N' Roses impacted popular culture.

Her longevity, health, and physical stamina are legendary. Now officially the longest reigning monarch in British history, Elizabeth II has spent over half a century on the throne, rarely taking a sick day and, in her tenth decade, remains amazingly comfortable in her own skin. How does she do it? For the first time, step behind palace doors to unlock the little-known secrets behind the queen’s remarkable self-preservation and continued radiance. Investigating the six lifestyle spheres that have kept her going strong for decades, you will learn how to channel your inner royal.

'But Hillary is a known Luciferian,' he tried. 'She's not a known Luciferian,' I said. 'Well, yes and no,' he said. In The Elephant in the Room, Jon Ronson, the New York Times best-selling author of The Psychopath Test, Them and So You've Been Publicly Shamed, travels to Cleveland at the height of summer to witness the Republican National Convention.

In their third and final screen teaming, Judy Garland and Gene Kelly starred together in the MGM musical Summer Stock. In C'mon, Get Happy, authors David Fantle and Tom Johnson present a comprehensive study of this 1950 motion picture. The production coincided at a critical point in the careers of Kelly and an emotionally spent Garland. Kelly, who starred in An American in Paris just one year later, was at the peak of his abilities.

A physicist explains daily phenomena from the mundane to the magisterial. Take a look up at the stars on a clear night and you get a sense that the universe is vast and untouchable, full of mysteries beyond comprehension. But did you know that the key to unveiling the secrets of the cosmos is as...

Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.

Memes have been part of computer-assisted communication almost since the development of the first consumer browser (the "World Wide Web") in 1990. This book seeks to explain how memes influence societies and cultures beyond the confines of social networking services. It will begin by reviewing the fundamental definitions that frame discussions about memes in popular culture and academic research. There will be a connection between theoretical concepts about memes and the memetic content itself.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Joan Morgan offers a provocative and powerful look into the life of the modern Black woman: a complex world in which feminists often have not-so-clandestine affairs with the most sexist of men, where women who treasure their independence frequently prefer men who pick up the tab, and where the deluge of babymothers and babyfathers reminds Black women who long for marriage that traditional nuclear families are a reality for less than 40 percent of the population.