Popular Science

At more than 100 million user accounts created and over $10 billion made, it is not only the most-subscribed MMORPG in the world, but the highest-grossing video game of all time. Ten years after its launch, Blizzard Entertainment's World of Warcraft is less a game and more a world unto itself, and it's a world Daniel Lisi knows well. More time in his high school years was spent in Azeroth than in his hometown of Irvine, California—a home he happened to share with Blizzard itself.

The air conditioner is often hailed as one of the modern world's greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people's food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the "Apparatus for Treating Air," everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple.

Ken Myers offers fascinating answers to questions about pop culture. He sees it as a culture of diversion, preventing people from asking questions about their origin and destiny and about the meaning of life. Two aspects stand out: a quest for novelty and a desire for instant gratification. In addition, this culture offers something very appealing: the illusion that we set our own standards, are the master of our fate, deserve a break, and are worth it.

Every one of our thoughts, actions, moods and decisions is shaped by a whole array of factors, most of which we don't pay any attention to. From culture, time and language to genetics, technology and the microorganisms living inside us—even our own unconscious routines and habits—it's clear that we aren't always in the driving seat. The good news is that by better understanding the external and internal forces at work, we can minimise their impact on our lives.

In Distracted, journalist Maggie Jackson ponders our increasingly cyber-centric world and fears we're entering a dark age of interruption that will render us unable to think critically, work creatively or cultivate meaningful relationships.

Having made his name in the late 1980s as a member of the indie band Galaxie 500, Damon Krukowski has watched cultural life lurch from analog to digital. And as an artist who has weathered the transition, he has challenging, urgent questions for both creators and consumers about what we have thrown away in the process.

Fabulously unrestrained and ever-evolving, camp has captured the cultural imagination for at least 150 years. The term possibly derives from the French se camper, meaning to pose in a bold, provocative, or exaggerated fashion. Frequently used to define or deride young heterosexual men, the upper classes, Black people, older women, and gay men, camp has also played a key role in equality movements. Paul Baker's highly anticipated reappraisal of camp surveys its touchstones across history and the changing ways that it has been understood.

There's no such thing as ghosts. It's always a trick, a scheme devised by mere mortal men to keep people away from the site of the haunting or other creepy phenomenon.

Having treated some of the world's most successful people, psychotherapist "Dr. Paul" sets out to answer why so many people who have everything end up feeling like their achievements are never enough - as well as what that pattern can reveal about ourselves and the society in which we live. The exclusivity of living behind the velvet rope or the gilded gate doesn't guarantee happiness for the rich, famous, and powerful; there are downsides to attainment as well.

When Singer sewing machine tycoon Edward Clark built a luxury apartment building on Manhattan’s Upper West Side in the late 1800s, it was derisively dubbed “the Dakota” for being as far from the center of the downtown action as its namesake territory on the nation’s western frontier. Despite its remote location, the quirky German Renaissance-style castle, with its intricate façade, peculiar interior design, and gargoyle guardians peering down on Central Park, was an immediate hit, particularly among the city’s well-heeled intellectuals and artists.

Mark Edward is a professional mentalist who specializes in magic of the mind. He has spent more than 25 years in world-class venues from high-end night clubs and theaters to hundreds of private party and corporate events. As one of only five specially chosen and trained mediums in the history of Hollywood's famed Magic Castle, he has performed 15 years of seances that helped him perfect the role of spirit medium and psychic entertainer.

A collection of non-fiction essays about the counter-culture of the 1960s that dives deep into the issues that marked the era: female empowerment, increasing freedom around sexuality, vibrant subcultures, and the rise of psychedelic drugs. In this sprawling work, Wolfe profiles Playboy founder Hugh Hefner and compares him to Jay Gatsby, interviews one of the first women to get breast implants, and hangs out with freewheeling surfers (aka The Pump House Gang).

In Japan in 1253, one of the great thinkers of his time died - and the world barely noticed. That man was the Zen monk Eihei Dogen. For centuries his main work, Shobogenzo, languished in obscurity, locked away in remote monasteries until scholars rediscovered it in the 20th century. What took so long? In Brad Warner's view, Dogen was too ahead of his time to find an appreciative audience. To bring Dogen's work to a bigger audience, Warner began paraphrasing Shobogenzo, recasting it in simple, everyday language. The first part of this project resulted in Don't Be a Jerk, and now Warner presents this second volume, It Came from Beyond Zen! Once again, Warner uses wry humor and incisive commentary to bridge the gap between past and present, making Dogen's words clearer and more relevant than ever before.

Goodbye, Guns N' Roses is a genre-rattling attempt to explain the appeal of America's most divisive rock band. While it includes uncharted history and the self-lacerating connoisseurship of a Guns N' Roses fetishist, it is not a recycled chronicle - this book is a deconstruction of myth, one that blends high and low art sketches to examine how Guns N' Roses impacted popular culture.

This close look at Wonder Woman's history portrays a complicated heroine who is more than just a female Superman with a golden lasso and bullet-deflecting bracelets. The original Wonder Woman was ahead of her time, advocating female superiority and the benefits of matriarchy in the 1940s. At the same time, her creator filled the comics with titillating bondage imagery, and Wonder Woman was tied up as often as she saved the world.

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

What part of your beautiful self were you taught to hate? We spend a lot of time trying to improve our 'defects', according to society's ideals of beauty. But these ideals that are often reductive, tyrannical and commercially entangled, imposed upon us by oppressive systems and further strengthened by our conditioned self-loathing. This book encourages unruliness, exploring the ways in which we can rebel against and subvert the current system.

Abridged edition: Using portraits of America’s flawed policy makers and accounts of the forces that drove them, The Best and the Brightest reckons magnificently with the most important abiding question of our country’s recent history: Why did America become mired in Vietnam, and why did we lose?

The Ultimate History of the '80s Teen Movie goes behind the scenes of a genre where cult hits mingled with studio blockbusters, where giants like Spielberg and Coppola rubbed shoulders with baby-faced first-timers, and where future superstars Sean, Demi, and Tom all got their big break. Music, comedy, and politics all play a part in the surprisingly complex history of the '80s teen movie. And while the films might have been aimed primarily at adolescents, the best tackle universal issues and remain relevant to all ages.

This thought-provoking anthology offers a close examination of the psychology behind the intricate narrative and compelling characters in author George R.R. Martin's best-selling work, A Song of Ice and Fire, and the popular HBO TV series based upon his books, Game of Thrones. In Martin's richly detailed world, deceit, manipulation, and greed rule the day, and almost everyone fights for power over the realm or simply over their own lives. How do love and hate, good and evil, need and greed, altruism and narcissism drive the very best and very worst human behaviors?