Popular Science

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Take a magic-carpet ride through Disney's wonderful world of films and entertainment experiences and discover the wisdom within its most popular and enduring stories.

Emily Ratajkowski is an acclaimed model and actress, an engaged political progressive, a formidable entrepreneur, a global social media phenomenon, and now, a writer. Rocketing to world fame at age 21, Ratajkowski sparked both praise and furor with the provocative display of her body as an unapologetic statement of feminist empowerment. The subsequent evolution in her thinking about our culture’s commodification of women is the subject of this book.

From the early development of recorded and transmitted sound, DJs have been shaping the way we listen to music and the record industry. This book tracks down the inside story on some of music's most memorable moments. Focusing on the club DJ, the book gets firsthand accounts of the births of disco, hip-hop, house, and techno. Visiting legendary clubs like the Peppermint Lounge, Cheetah, the Loft, Sound Factory, and Ministry of Sound, and with interviews with legendary DJs, Last Night a DJ Saved My Life is a lively and entertaining account of musical history.

Our age is obsessed by the idea of conspiracy. We see it everywhere---from Pearl Harbor to 9/11, from the assassination of Kennedy to the death of Diana. In this age of terrorism we live in, the role of conspiracy is a serious one---one that can fuel radical or fringe elements to violence. For award-winning journalist David Aaronovitch, there came a time when he started to see a pattern among these inflammatory theories.

“Buy the ticket, take the ride,” was a favorite slogan of Hunter S. Thompson, and it pretty much defined both his work and his life. Fear and Loathing at Rolling Stone showcases the roller-coaster of a career at the magazine that was his literary home.

Throughout his genre-defying career as one of the most innovative musicians of our time, iconoclastic guitar player Marc Ribot has consistently defied expectation at every turn. Here, in his first collection of writing, we see that same uncompromising sensibility at work as he playfully interrogates our assumptions about music, life, and death. Through essays, short stories, and the occasional unfilmable film "mistreatment" that showcase the sheer range of his voice, Unstrung captures an artist whose versatility with words rivals his dexterity onstage.

In April 1962, President and Mrs. John F. Kennedy hosted 49 Nobel Prize winners - along with many other prominent scientists, artists, and writers - at a famed White House dinner. Held at the height of the Cold War, the dinner symbolizes a time when intellectuals were esteemed, divergent viewpoints could be respectfully discussed at the highest level, and the great minds of an age might all dine together in the rarefied glamour of "the people's house."

Blending biology, chemistry, and physics basics with accessible - and witty-prose, The Science of Rick and Morty equips you with the scientific foundation to thoroughly understand Rick's experiments from the show, such as how we can use dark matter and energy, just what is intelligence hacking, and whether or not you can really control a cockroach's nervous system with your tongue. Perfect for longtime and new fans of the show, this is the ultimate segue into discovering more about our complicated and fascinating universe.

Originally published in 1979, the first volume of the best-selling "Gonzo Papers" is now back in print. The Great Shark Hunt is Dr. Hunter S. Thompson's largest and, arguably, most important work, covering Nixon to napalm, Las Vegas to Watergate, Carter to cocaine. These essays offer brilliant commentary and outrageous humor, in signature Thompson style. Thompson's razor-sharp insight and crystal clarity capture the crazy, hypocritical, degenerate, and redeeming aspects of the explosive and colorful '60s and '70s.

Who invented reality television, the world’s most dangerous pop-culture genre? And why can’t we look away? In this revelatory, deeply reported account of the rise of “dirty documentary”—from its contentious roots in radio to the ascent of Donald Trump—Emily Nussbaum unearths the origin story of the genre that ate the world, as told through the lively voices of the people who built it. At once gimlet-eyed and empathetic, Cue the Sun! explores the morally charged, funny, and sometimes tragic consequences of the hunt for something real inside something fake.

Nineteen-year-old Greg Sestero met Tommy Wiseau at an acting school in San Francisco. Wiseau's scenes were rivetingly wrong, yet Sestero, hypnotized by such uninhibited acting, thought, "I have to do a scene with this guy." That impulse changed both of their lives. The Disaster Artist is Greg Sestero's laugh-out-loud funny account of how Tommy Wiseau defied every law of artistry, business, and friendship to make "the Citizen Kane of bad movies" ( Entertainment Weekly), which is now an international phenomenon.

In Relax, Dammit!, health policy expert Timothy Caulfield takes us through a regular day - from the moment we wake up to when we go to sleep - and shows the underlying science behind our actions and habits. What he reveals is that we make decisions that are based, to a lesser or greater extent, on misinformation. Whether he's studying cell phone use, bike commuting, or raw-milk cheese consumption, Caulfield shows that many of the things we believe to be healthier, safer, or just better, simply aren't.

The year 1968 retains its mythic hold on the imagination in America and around the world. Like the revolutionary years 1789, 1848, 1871, 1917, and 1989, it is recalled most of all as a year when revolution beckoned or threatened. On the 50th anniversary of that tumultuous year, cultural historians Robert Cottrell and Blaine T. Browne provide a well-informed, up-to-date synthesis of the events that rocked the world, emphasizing the revolutionary possibilities more fully than previous books.

Steven Levitt and Stephen J. Dubner, the quirky geniuses behind Freakonomics, SuperFreakonomics, and Think Like a Freak, are back at it. For the last 10 years, they've used the tools of economics to answer some of our most unanswerable questions on the Freakonomics.com blog. Here, for the first time, the very best of their more than 8,000 posts are together in a single place.

He was a gentle dreamer whose genial bearded visage was recognized around the world, but most people got to know him only through the iconic characters born of his fertile imagination: Kermit the Frog, Bert and Ernie, Miss Piggy, Big Bird. The Muppets made Jim Henson a household name, but they were just part of his remarkable story.

Why is it so much easier for the Democratic Party to win the national popular vote than to build and maintain a majority in Congress? Why can Democrats sweep statewide offices in places like Pennsylvania and Michigan yet fail to take control of the same states' legislatures? Many place exclusive blame on partisan gerrymandering and voter suppression. But as political scientist Jonathan A. Rodden demonstrates in Why Cities Lose, the left's electoral challenges have deeper roots in economic and political geography.

Step back inside the world of President Jed Bartlet’s Oval Office with Fitzgerald and McCormack as they reunite the West Wing cast and crew in a lively and colorful “backstage pass” to the timeless series. This intimate, in-depth reflection reveals how The West Wing was conceived, and spotlights the army of people it took to produce it, the lifelong friendships it forged, and the service it inspired.

Nobel laureate Erwin Schrödinger's What is Life? is one of the great science classics of the 20th century. A distinguished physicist's exploration of the question which lies at the heart of biology, it was written for the layman but proved one of the spurs to the birth of molecular biology and the subsequent discovery of the structure of DNA. It appears here together with "Mind and Matter", his essay investigating a relationship which has eluded and puzzled philosophers since the earliest times.

Journaliste et auteur de best-sellers, Johann Hari a mené l'enquête auprès d'experts et scientifiques pour comprendre ce qui nous arrive. A l'encontre des théories courantes, il montre que nous ne sommes pas responsables personnellement. Il adopte ainsi une approche déculpabilisante, en pointant du doigt les "forces extérieures" qui pèsent sur les individus. Parmi elles, la technologie et les réseaux sociaux, la surcharge d'informations, la culture de l'instantanéité, la montée du stress, la détérioration de notre alimentation, etc.