Psychology Career

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

Everyone can manifest. We're all doing it - every second of every day - without even realising it. For years, journalist and podcaster Jordanna Levin thought that she was psychic. She would worry about things and they would come true. But she wouldn't just worry, she would feel them, take subconscious action towards them and believe with every cell of her being that they would happen - and most of the time, they did. Until one day she changed the game. If she could manifest mishaps and disasters, why not the things she actually wanted?

Have you ever wished you could peer into someone's mind to find out what he or she is really thinking? Now you can...really. You Can Read Anyone explains, step-by-step, exactly how to tell what someone is thinking and feeling in real-life situations. It contains specific, proven psychological techniques that can be applied instantly to any person in just about any situation.

Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.

In this age of social media attacks, constant distraction, and rampant corruption, a high emotional intelligence quotient, or EQ, is more important than ever. Justin Bariso brings the concept of emotional intelligence up to date and into the real world, combining scientific research with high-profile examples and personal stories.

When you tame your most impulsive, primitive reactions to the crazy situations you face every day, you'll help others do the same. Tame the Primitive Brain offers a new and simple system to understanding and controlling the behavior of others. Noted body language, behavior, and communication expert Mark Bowden explains the fastest and most effective ways to understand why someone acts toward you the way they do; why you react to their behavior in the way you do; and most important, what exactly to do to achieve the right outcomes.

How many times have you assumed that you knew somebody and what they were about, only to be completely blindsided when they behave in a way that contradicts everything you thought you knew? We often think we have a fair amount of ability in reading people until the moment when we’re proven wrong. Through a number of exercises and tutorial content, you'll find how to more effectively identify and interpret the behavior of others in order to more fully understand their motivations and intentions.

Is there really a such thing as a winning attitude? Do you know to know how you can turn a bad attitude around? John C. Maxwell not only discovered the winning attitude, but he has also experienced the incredible difference it makes.

NLP at Work is one of the most popular books ever published on the practical skills of NLP and how it can be applied in business. It transformed NLP from a peripheral art into an accessible, practical concept with relevant applications in the areas of influence, communication, negotiation, teamwork and coaching. Clear, enjoyable and jargon-free, this book will help you get to the essence of what makes you and your business excellent and unique.

Warren Buffett compares stock trading to great athletes: They excel, not because of fast neurological responses, but because of their ability to delay as long as possible before reacting. Successful CEOs, fire fighters, and military officers all know how to manage delay to gather as much information as possible to get the results they need. In Wait, Frank Partnoy argues that decisions of all kinds, whether 'snap' or long-term, benefit from being made at the last possible moment. The art of knowing how long you can afford to delay before committing is at the heart of many a great decision, whether in a corporate takeover or a marriage proposal.

In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.

What if you knew the science behind the magic - a science so predictive and powerful that you could transform your organization? What if you could use cutting-edge psychology to unlock people's innate desires to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.

In this fascinating examination of our widespread obsession with winning, Cath Bishop draws on her personal experience of high-performance environments to trace the idea of winning through history, language and thought to explore how it has come to be a defining concept in fields from sport to business, from politics to education. Faced with the challenges and opportunities of the 21st century, Cath offers a new, broader approach - the long win.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

What really distinguishes the people who literally change the world - those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people - Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs - to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

Trust is a nonnegotiable for high -erforming relationships and organizations. Yet trust is fragile, and 90 percent of the behaviors that break it are subtle, fleeting, and unintentional. Drs. Dennis and Michelle Reina have rewritten this third edition of their best-selling, award-winning book Trust and Betrayal in the Workplace to empower everyone at every level of responsibility--not just leaders--to build and sustain trust in their workplaces.

Drawing from comprehensive knowledge of the INFJ personality type, socionic designations, and the Sigma archetype, this audiobook provides a deep understanding of the Sigma INFJ's unique traits, challenges, and advantages. This audiobook uncovers their self-reliant and independent nature, and celebrates their ability to walk through the world unbound by societal expectations and social programming. Listeners will gain insights into how the Sigma INFJ's dominant introverted intuition and extraverted feeling shape their perception and interactions.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

What are the differences between a winning and losing performance? Why are we able to rise to the challenge one day, but wilt from it the next? Can we in fact become better competitors? In Top Dog, Po Bronson and Ashley Merryman use cutting-edge science to tease out the hidden factors at the core of every great triumph - and every tragic failure. By enabling you to identify your own competitive style, Top Dog will help you tip the odds of success in your favor.