Psychology Research

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Often regarded as the “Father of American Hypnotherapy”, Milton H. Erickson, MD, contributed to the field by merging his concepts of naturalistic psychotherapy with complex linguistic techniques, which were used to affect change in his patients. He style was marked by indirect or permissive hypnosis technique and the use of metaphors and stories.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

An essential book for parents to help their children get the education they need to live happy, productive lives from The New York Times bestselling author of The Element and Creative Schools Parents everywhere are deeply concerned about the education of their children, especially now, when...

"As a sex writer, Jesse Bering is fearless—and peerless." —Dan Savage "You are a sexual deviant. A pervert, through and through." We may not want to admit it, but as the award-winning columnist and psychologist Jesse Bering reveals in Perv, there is a spectrum of perversion along which we...

Any conversation about effective teaching must begin with a consideration of how students learn. However, instructors may find a gap between resources that focus on the technical research on learning and those that provide practical classroom strategies. How Learning Works provides the bridge for such a gap. Distilling the research literature and translating the scientific approach into language relevant to a college or university teacher, this book introduces seven general principles of how students learn.

Congratulations! This audio research report you have wisely chosen will prove to be one of the best investments of your other-person OCPD challenged life! Many concerned individuals have praised this work for being recorded with the layperson in mind. Yet, this audio also has much to offer any mental health professional who recognizes the tremendous value of clear, direct, easily understandable language, unencumbered by extensive cross-references, annotations, and distracting technical notes.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Draws on peer-reviewed research in psychology and cognitive neuroscience, such as real-time brain imaging, to examine the effects of mystical states and magical practice Shows how being “in the zone,” as described by athletes and performers, is consistent with the ritualist’s state...

"Mom, I'm so scared! I think my brain is breaking!" When Michelle Reittinger was diagnosed with bipolar disorder at twenty-four, she eagerly sought psychiatric help, only to find herself on a harrowing rollercoaster of erratic mood swings, multiple psychiatrists, and a cocktail of psychiatric drugs. Her struggles led to a devastating breakdown, numerous hospitalizations, and suicide attempts. Overwhelmed by hopelessness, she believed that her family—her husband and young children—would be better off without her. But then, a glimmer of hope appeared.

The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want. The Art of Manipulation will reshape the way you think about influencing people and getting what you want. You will get tools and effective strategies - not mere theories, but real practical strategies and how-to’s to start transforming your thinking and behavior, influencing people, and thus, get desired results faster.

We constantly encounter complex problems at home, in our places of work, and in society at large. Even if we had all the time and money in the world, sometimes no good solution can be found. So, what should we do, especially when we can’t wait? The answer: a workaround. For ages, global...

Dark Psychology: The Practical Uses and Best Defenses of Psychological Warfare in Everyday Life helps you understand more than just the basics of human behavior. It takes you on an in-depth journey that explores the darker recesses of the human mind and provides insightful, practical steps on how to build up your mental defenses against such.

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

Over the last decade, scientists have discovered the importance and widespread presence in the body of a remarkable family of proteins known as prion proteins. Research links various types of prion proteins to neurodegenerative diseases such as Parkinson's and Alzheimer's—and this has fueled the search for new drugs that could halt the progression of these terrible disorders. Other discoveries have revealed the essential roles prion proteins play in memory and immunity, and the part they may have played in the beginnings of life on our planet.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Two experts in mental health and sport lift the veil on the crisis in women’s athletics, offering parents and coaches urgently needed advice and support and showing how female athletes can find joy in whatever sport they choose, at whatever level they compete. No matter the sport, the message...

Whether a clinician employing hypnosis or hypnotherapy uses a formal written script or not, all practitioners have adopted a structure that is based upon traditions and theories that are most likely a half century to several centuries old. Most of these methods have long been overdue for an update. That is, if you wish to remain effective and relevant in this ever-changing field.

As discussed in the first book of this series, Erickson used a naturalistic approach that helped the patient (or client) find his or her own answers within their subconscious minds. He elegantly used stories and metaphors as a tool to do this. This concise book conveniently introduces you to this concept and leads you toward mastery of the application so that you can immediately use his techniques in your practice. Milton H. Erickson, M.D. was an American psychiatrist who pioneered several indirect or permissive hypnosis techniques.

Forget the language instinct—this is the story of how we make up language as we go Language is perhaps humanity’s most astonishing capacity—and one that remains poorly understood. In The Language Game, cognitive scientists Morten H. Christiansen and Nick Chater show us where...