Public Leadership

With an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field. Featuring the underlying mathematical and analytical principles of cost estimation, the book focuses on the tools and methods used to predict the research and development, production, and operating and support costs for successful cost estimation in industrial, business, and manufacturing processes.

Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to level up your confidence for communicating with ease in crucial crisis moments, so you can own the conversation.

In this national bestseller from cultural critic and social impact leader Alencia Johnson comes a guide for everyday disruptors ready to find their courage, shake up the status quo, and create a better world from exactly where they are. We all crave lives of meaning and purpose but figuring out...

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.

Les pensées sonores sont de courts extraits audio, de 2 ou 3 minutes, traitant de manière synthétique des concepts et des méthodes applicables instantanément.

Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client’s business is unprofitable and that profit increases of 30 percent or more are within reach. Byrnes reveals an uncomfortable truth....

A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a "leader under fire", the next few moments can be an incredible opportunity...or they can destroy your career. In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.

Get ready for a crash course in effective communication. More than just a book on how to "do talks," Speaking to Teenagers combines the experience and wisdom of two veteran youth ministry speakers, along with insightful research and practical tools, to help you develop messages that engage...

Scott Page, a leading thinker, writer, and speaker whose ideas and advice are sought after by corporations, nonprofits, universities, and governments around the world, makes a clear and compellingly pragmatic case for diversity and inclusion. He presents overwhelming evidence that teams that include different kinds of thinkers outperform homogenous groups on complex tasks, producing what he calls "diversity bonuses".

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

Leadership-based selling is a fusion of the latest evidence, selling strategies, and leadership principles, synthesized into the most successful selling strategy of our time. This book helps service providers sell more and lead better, in order to maximize profits and create a lasting legacy in 2020s and beyond.

Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.

Executives, investors, and the business press routinely chant the mantra that corporations are required to "maximize shareholder value." In this path-breaking book, renowned corporate expert Lynn Stout debunks the myth that corporate law mandates shareholder primacy. Stout shows how shareholder value thinking endangers not only investors but the rest of us as well.

In America’s early days, most immigrants entered America through New York. For many, New York was synonymous with America and the American dream itself - a beacon of hope for the rest of the world. Now, for the first time ever, people are fleeing New York by the millions. Thanks to the policies of Andrew Cuomo and Bill de Blasio, the glory days of the Empire State and the Big Apple are long behind them, and this book examines why.

In today's complex capital markets, where a single misstep can trigger activist campaigns or erase billions in market value, one corporate function has quietly transformed from back-office support to boardroom essential: Investor Relations. Drawing on insights from over 1,000 IROs and market leaders worldwide, this landmark study, backed by global IR associations across five continents, presents the first comprehensive examination of how IR has revolutionized itself into a strategic leadership function.

This manual summarizes all of the lessons from the leadership workshop we have been conducting in the last 10 years. It is easily one of the most powerful manuals on leadership, influence, power and creation of reality available.

This audiobook will make you become a master communicator in a very short period of time, so long as you take what you learn and apply it.

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

In Search of an Adarsh Indian StateIn India, public policies are all around us. Despite this pervasiveness, yeh public sab nahin jaanti hai (the public doesn't know it all).Questions are rarely asked of the Indian State-the institution that makes rules, bends them and punishes others for...

In Speak!, you will learn to: conquer fear and gain comfort in public speaking; create and maintain positive impressions; be more natural and relaxed when making presentations; communicate ideas with clarity and force; sell ideas and inspire others; plan and organize professional presentations; speak to a virtual audience; and bring the audience into the conversation, don't talk them to death!