Public Relations Strategies

Although their lives weren’t great, at least they had survived the Fall and were able to start putting things back together again. But then his best friend - the woman who is almost an older sister to him and who saved his life the day the bombs fell - gets sick and needs something only he can get for her. Nanites from a secret facility that may be able to help her.

Bringing together the most influential scholars in the field, the fifth edition of this best-selling book provides unrivaled coverage of international relations theories and arguments.

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?

PR is not what it used to be. Hiring experienced publicists, sending press releases, and pitching reporters at newspapers and magazines aren't worth the hassle, effort, capital, and resources given today's digital environment - where the Internet has become a necessity to make your mark online. Whether you're an established business or a wannabe personality, people need to know your story...who you are...what you do...why you rock.

Dans les relations professionnelles, il est quelquefois difficile de rester authentique, de savoir exprimer en toute simplicité sa perception, ses opinions, ses besoins, ses réticences, ses émotions. En conséquence on se tait, on se sur-adapte, on refoule ses émotions, on "prend sur soi". Tout cela est souvent stressant, épuisant, quelquefois inutile et contre-productif. Il est toutefois possible de s’affirmer avec bienveillance, dans le respect de ses collaborateurs, de sa hiérarchie ou de ses collègues, de conjuguer fermeté et savoir-faire relationnel.

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence. The lessons are universal and cut across every industry, meaning all organizations can use Crisis Averted to safeguard their single most important asset: their reputation.