Publishing Business

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Planet Hurt, Volume One: The Idea & the Process is a revolutionary psychological eye opener and guidebook of sorts for those who wish to improve their relationships (be it personal or professional), face and conquer their deficiencies, and lead more fulfilled lives.

These affirmations are great to listen to before bed, first thing in the morning, on a coffee break, at the beach, or any time you need a daily dose of inspiration! By listening to these affirmations, we are bombarding our subconscious minds with powerful, positive statements that will move us towards our goals automatically. In essence, by listening to these affirmations over and over, we are actually reprogramming our mental computer to achieve more health, more wealth, more love, and more happiness right now!

Stefan’s philosophy is simple: find great deals, build a fantastic team, pay everybody, and create partnerships for life. In his audiobook, Money People Deal, Stefan reveals the secrets he used to build his multimillion-dollar portfolio by using none of his own money.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

In QuickBooks Small Business Bookkeeping and Accounting Guide, Zachary shows the basics of bookkeeping all the way to complex items like handling the managing of your cash flow. With a heavy focus on QuickBooks and accounting fundamentals, listeners will go from novices to accounting professionals in a matter of hours.

This clear and concise book will help you better understand the universal language of business, and will demystify the financial terminology and concepts that are used to measure an organization’s performance. Do you want to go to the highest high of your organization? Would you like to enhance your business acumen, so any employer in any industry in any part of the world can see your value? If so, this book is a must-listen and, more importantly, a must-do.

Have you ever found yourself wondering why you shrink back into the fakeness of who you are instead of standing in the fullness of who you are? In the split second that it takes to decide to shrink or to stand, I find myself grieving the loss of who I know God called me to be.

The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers - from creating a vision for the company's future to learning how to generate free PR for a developing company - is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less.

Simple Numbers can guide you to increased business profitability! Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue.

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how.

Bring Joy Back to Leadership—And Watch Your Team Thrive. Burnout is rampant. Employee disengagement is at an all-time high. Leaders are stuck between driving productivity and maintaining well-being—but what if the missing ingredient is joy? In Joyosity, leadership expert Jenn Whitmer presents a groundbreaking approach to workplace culture that prioritizes joy as a strategic advantage.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems—from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?”

Kevin Bambrough, a top-ranked financial leader, knows that real wealth isn’t just financial—it’s the synergy of energy, health, and focus. In The Energetic Investor, Kevin shares scientifically-proven strategies to power up your biology, sharpen your cognitive abilities, and fuel your financial decision-making. By leveraging your DNA, microbiome, and mitochondria, you’ll create a system where success in one area amplifies success in others.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

In Ally Leadership, Stephanie Chung, a groundbreaking aviation executive and the first African-American president in private aviation, addresses a critical challenge facing today’s leaders: leading a divergent, multi-generational workforce effectively.

I’m missing out on my life. What’s wrong with me? If that’s ever crossed your mind, and if you know there’s more to life than what you’ve been living, this audiobook is for you. It sucks to acknowledge that you are what’s keeping you from the life you want. You sacrifice what you want most for what you want in the moment. You know everything you’re supposed to do, and yet you feel stuck - limited by your past, overwhelmed by your future - in a purgatory of your own behavior.