Publishing Business

An accessible, light-hearted exploration into game theory. Haim Shapira describes what it is, why it is important, and how it can help us in our daily lives. This audiobook provides many humorous anecdotes and insightful examples of how our daily lives are affected by game theory. Game theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

Dive deep into the lives, successes, and failures of some of the most successful, and wealthiest, men on the planet - Jeff Bezos, Elon Musk, Steve Jobs, Bill Gates, Jack Ma, and Richard Branson - and discover what drove them all to become super achievers.

Based on his TEDx talk "Everyday Leadership (the Lollipop Moment)" -- voted one of the 15 most inspirational TED talks of all time -- This Is Day One is leadership expert Drew Dudley's guide to cultivating the behaviors that will help you to succeed and empower those around you. If you're...

Champions aren’t born. They’re built. Greg Harden spent over 30 years building them at the University of Michigan, including 400 future professional athletes, 50 NFL first-round draft picks, and 120 Olympians from over 20 countries. He gained national recognition when 60 Minutes Sports profiled him as “Michigan’s Secret Weapon.” Now, in his first book, Greg Harden is reaching out to help anyone who wants to live their best life by offering powerful and practical advice.

The world changed after the COVID-19 pandemic and self-storage changed with it. Self-storage markets and the industry itself have undergone dramatic changes as a result of not just the pandemic but also the maturing of the industry—and yet, opportunities in self-storage are limitless if you know where to find them. Growing Wealth in Self-Storage 2.0 shows you where to look and how to evaluate what you find. This completely revised, updated, and expanded edition builds on AJ’s first best-selling book, The Investors Guide to Growing Wealth in Self Storage.

Do you love gaming? Do you have ideas for games of your own and want to learn how to produce them professionally? Longtime game designer Justin Gary has the answers you seek. After 20 years in the gaming industry, creating such games as Solforge, Ascension, and the World of Warcraft Miniatures Game, Justin is now sharing all his secrets in Think Like a Game Designer. Best of all, Justin’s secrets are really simple, practical, and common sense steps you can take yourself.

Silicon Valley visionary John Chambers shares the lessons that transformed a dyslexic kid from West Virginia into one of the world's best business leaders and turned a simple router company into a global tech titan. When Chambers joined Cisco in 1991, it was a company with 400 employees, a...

Are you tired of "how to publish books" that are full of fluff and no real information? I was, too. I determined to jump in and learn for myself - and that's exactly what I did. I started with my first book, How to Work from Home and Make Money, and then quickly published three more. I was looking for the topic of my fifth book when it hit me - why not share what I've learned with the people who still haven't made the leap and published their own book?

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.

As you walk with David, the main character, he shares how he is feeling victimized by life. Through serendipity he meets some wise guides, Ted and Sophia, who show David how he can move from feeling like a victim to being a creator of his own life. The Power of TED* offers a powerful alternative to the Karpman Drama Triangle with its roles of victim, persecutor, and rescuer. The Empowerment Dynamic (TED) provides the antidote roles of creator, challenger, and coach - and a more positive approach to life's challenges.

Comment développer l'autodiscipline essentielle pour devenir et rester un entrepreneur prospère. S'appuyant sur ma propre expérience de l'entrepreneuriat réussi et sur la recherche scientifique actuelle, ce livre couvre les défis auxquels font face les entrepreneurs débutants et chevronnés. La vie d'un entrepreneur peut être ardue. Utilise ce livre pour t'aider à te préparer à ces défis et à prospérer, quoi que tu rencontres dans ta vie entrepreneuriale.

Burn the Playbook is a wake-up call for anyone who’s tired of renting their future. If you want meaning, freedom, and wealth...on your terms...this book shows you how to build it, own it, and keep it. From Joe Pulizzi—founder of Content Marketing Institute and author of Content Inc.—this is his most important book yet, written first for his kids and now for you. It’s a blueprint for creators and professionals who are done following someone else’s script and ready to build assets that pay you back for years.

The ultimate do-it-now guide to getting started in managed services. Now includes chapters on cloud services, bundling, and more. Whether you're a new computer consultant or an experienced technician making the move to managed services, this is the perfect audiobook for you! The audiobook includes step-by-step instructions for creating service offerings, reformulating your business, creating service agreements, and more!

Jim Camp, the world’s number one negotiating coach, shows how to release the emotional pressure that’s part of any negotiation by using his proven system of safe, decision-based negotiation that enables you to meet all your objectives without needless, wasted compromises or giveaways. Saying no is not about being hard-nosed or intransigent. Rather, it stops everyone in their tracks, clears the air, and allows you to get at what the real issues are.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

In the early 20th century, business elites, trade associations, wealthy powerbrokers, and media allies set out to build a new American orthodoxy: down with 'big government' and up with unfettered markets. With startling archival evidence, Oreskes and Conway document campaigns to rewrite textbooks, combat unions, and defend child labor.

Private equity firms are on the rise and rapidly changing the game. Today, more than 5,500 PE firms own tens of thousands of companies, so it is essential for CEOs and senior management executives to understand exactly how private equity firms operate. This invaluable resource can help you devise a winning PE game plan for your own company that offers you greater freedom and financial success.

The five Titans of Industry discussed in this series are, without a doubt, the most influential and impactful men in American history. Without any one of them, the entire landscape of the US would be different. They are the founders of the American economy.

It’s a raw, real memoir of Rich’s unconventional journey to the top, revealing that the key to sales mastery lies in self awareness and embracing the unknown. Through candid storytelling, Rich shares his transformative path, showcasing how understanding himself fueled his success in building and selling a thriving eCommerce empire to Capgemini. It’s a testament to the power of personal growth intertwined with sales prowess. But it wasn’t all smooth sailing.